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Golden Heart Senior Care Opportunities

USA & CAN

Established

2010

Franchise Units

25

dollar

Minimum Investment

$95,000

dollar

Franchise Fee

$49,500

dollar

Total Investment Range

$155,000

Home Based

No

Description

Golden Heart Senior Care is one of America’s most trusted and compassionate in-home care franchise brands, dedicated to improving the quality of life for seniors, veterans, and individuals with disabilities. Built on a foundation of empathy, respect, and excellence, Golden Heart Senior Care offers non-medical home care services such as companionship, personal care, respite care, and assistance with daily activities — all designed to help clients maintain their independence and dignity in the comfort of their own homes.

With the growing senior population across the United States, Golden Heart Senior Care stands at the forefront of one of the nation’s fastest-growing industries — senior home care. The brand’s commitment to high-quality service, professional caregivers, and personalized care plans has helped it build a strong reputation and loyal client base in multiple states. For entrepreneurs seeking a purpose-driven business with financial potential, a Golden Heart Senior Care franchise offers both profit and purpose.

Why Invest in this Franchise?

Investing in a Golden Heart Senior Care franchise means stepping into a resilient and rapidly expanding market. The U.S. Census Bureau projects that by 2030, one in every five Americans will be over 65 — driving enormous demand for in-home senior care. Golden Heart offers franchisees the opportunity to serve this growing demographic with compassion while building a stable, recurring revenue business model.

Franchise owners benefit from multiple revenue streams, including hourly in-home care, long-term care contracts, veterans’ care programs, and partnerships with hospitals and rehabilitation centers. The business model is scalable, flexible, and adaptable to both urban and suburban markets. Most importantly, franchisees join a brand that prioritizes people, training, and integrity above all else — creating a strong foundation for long-term success.


Background

Golden Heart Senior Care was founded in 2010 by Craig Bass, an entrepreneur with extensive experience in both the healthcare and franchise industries. His vision was to create a home care company built around compassion, trust, and personalized service — where seniors and individuals with disabilities could receive high-quality, non-medical care in the comfort of their own homes.

Headquartered in Scottsdale, Arizona, Golden Heart Senior Care has grown into a reputable national brand with a presence in more than 25 franchise locations across the United States. The company operates in the non-medical home care and senior services industry, providing essential in-home support such as personal care, companionship, respite services, and assistance with daily living activities.

From its humble beginnings, Golden Heart was built on the belief that every senior deserves dignity, independence, and emotional well-being. This human-first philosophy continues to guide every franchisee and caregiver under the brand’s umbrella. The company’s core mission — “to provide quality care from the heart” — defines its culture and its relationship with both clients and franchise owners.

Over the years, Golden Heart has established itself as a recognized name in the senior care industry, known for reliability, professionalism, and personalized attention. The brand’s steady expansion across multiple states reflects its strong business model, thorough franchisee training, and the rising need for trusted in-home senior care across the U.S.

Golden Heart Senior Care is part of a multi-billion-dollar home health and eldercare industry, projected to grow significantly over the next decade as America’s aging population increases. With a focus on personalized, compassionate service and a robust support system for franchise owners, Golden Heart continues to position itself as a leading franchise opportunity for entrepreneurs who want to combine business success with meaningful community impact.


Support Training

Golden Heart Senior Care believes that the success of each franchisee contributes to the strength of the entire brand. As a result, they provide comprehensive support at every stage of the journey — from pre-launch to ongoing operations.

Pre-Launch Support:

  • Assistance with territory selection and demographic analysis.

  • Guidance on licensing, compliance, and business setup.

  • Help with recruitment and caregiver certification standards.

  • Access to proprietary operational manuals and business templates.

Training Programs:

  • Intensive initial training covering operations, client care, recruitment, sales, and compliance.

  • Online and in-person sessions at the corporate headquarters in Arizona.

  • Software training for scheduling, billing, and client management.

Operational & Marketing Support:

  • Ongoing coaching from experienced franchise advisors.

  • Local marketing strategies including digital, referral, and community outreach campaigns.

  • Access to marketing materials, branded collateral, and customizable ad templates.

  • Assistance with Google Ads, SEO, and social media strategies to drive lead generation.

Ongoing Support:

  • Regular webinars, conferences, and peer group sessions.

  • Access to a network of fellow franchisees for collaboration and best practices.

  • Continuous operational improvements and system updates.

Golden Heart ensures franchisees never feel isolated — every owner receives hands-on support designed to maximize growth, efficiency, and service quality.


Ideal Candidate

Golden Heart Senior Care seeks franchise partners who are compassionate, community-driven, and business-minded. The ideal candidate is someone who values helping others while running a profitable business. A healthcare background is helpful but not required; many successful franchisees come from corporate, management, or entrepreneurial backgrounds.

Key Characteristics of the Ideal Franchisee:

  • Passion for serving seniors and improving quality of life in their community.

  • Strong leadership and interpersonal skills.

  • Ability to manage teams and maintain quality standards.

  • Willingness to follow proven systems and processes.

  • Comfortable with local marketing and networking within their territory.

Investment & Lifestyle Fit:
Golden Heart appeals to entrepreneurs seeking both financial success and meaningful impact. Owners enjoy flexible work schedules, the ability to scale operations, and the satisfaction of knowing their business makes a real difference. Ideal franchise territories are mid-sized to large markets with growing senior populations and strong community engagement.


Financial Detail

Starting a Golden Heart Senior Care franchise requires a modest investment compared to other senior care models, offering low overhead and high scalability.

Financial ComponentEstimated Amount (USD)
Total Investment Required$95,000 – $155,000
Minimum Investment$95,000
Franchise Fee$49,500
Royalty Fee5% of gross sales
Marketing/Advertising Fee2% of gross sales
Working Capital$20,000 – $40,000
Infrastructure/Office Setup$15,000 – $25,000
Training & OnboardingIncluded in franchise fee
Expected ROI20% – 30% annually (based on performance)
Break-even Time12 – 18 months
Potential Revenue StreamsIn-home senior care, respite care, companion care, personal assistance, veterans’ programs, hospital partnerships, and long-term contracts


Golden Heart Senior Care provides a recession-resistant model with recurring income potential. With minimal equipment needs and scalable operations, franchisees can grow their business rapidly while maintaining strong community relationships.



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