Established
2006
Franchise Units
150
Minimum Investment
$1,370,000
Franchise Fee
$50,000
Total Investment Range
$1,370,000
Home Based
No
Description
Goldfish Swim School is a premier learn-to-swim facility for kids ages 4 months to 12 years, offering a safe, fun, and nurturing environment. The brand is recognized for its proprietary curriculum, impressive customer service, and vibrant, tropical-themed facilities. Goldfish Swim School franchises provide an opportunity to own a rewarding business that makes a lifelong impact on children's lives through water safety education.
Background
Founded in 2006 by parents and entrepreneurs Jenny and Chris McCuiston, Goldfish Swim School was created to fill the need for a better way to teach children how to swim. With a strong foundation in child development, swim instruction, and business operations, the company has expanded rapidly across the U.S., becoming a leader in the swim school industry.
Support Training
Goldfish Swim School provides a comprehensive support system that includes:
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Site selection & build-out assistance
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Operations training at Goldfish University
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On-site training and grand opening support
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Marketing and brand development resources
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Proprietary curriculum and IT systems
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Ongoing business coaching and field support
Franchisees benefit from a dedicated support team that guides them from launch to growth phases and beyond.
Ideal Candidate
The ideal Goldfish Swim School franchisee is:
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Passionate about child development and water safety
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A strong leader with management or business experience
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Community-focused and eager to build relationships
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Capable of hiring, training, and inspiring a team
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Financially qualified and driven to scale a multi-unit opportunity
Experience in aquatics is not necessary—Goldfish provides all required training.
Financial Detail
Total Investment Range: $1,370,283 – $3,228,858
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Minimum Investment Required: $1,370,000
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Franchise Fee: $50,000
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Royalty Fee: 6% of gross revenue
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Marketing Fee: 2% of gross revenue
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Franchise Units (2024): 150+ locations across the U.S.