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Granite Transformations Opportunity

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USA & CAN

Established

1996

Franchise Units

60

dollar

Minimum Investment

$196,000

dollar

Franchise Fee

$39,900

dollar

Total Investment Range

$485,000

Home Based

No

Description

Imagine stepping into a business built to last—where every project is a transformation, not just of a home, but of a life. With Granite Transformations, you don’t just invest in a franchise; you join a brand known for elevating kitchens and bathrooms through style, speed, and quality. Using the proprietary etherium® by E-Stone surface system, Granite Transformations delivers high-end remodeling results with minimal demolition and maximum impact. Their turnkey process, strong branding, and growing recognition in the U.S. market place you in a meaningful position within the $400 billion-plus home improvement industry.

As a franchise owner, you’ll leverage a system that combines a distinctive product line, efficient installation methods, and a differentiated market position—one that emphasizes “make it like new” rather than “full-scale tear-out.” For homeowners who don’t want the disruption of a complete renovation but still want dramatic results, Granite Transformations stands out. As a result, you tap into both residential and light commercial demand with a brand that already has a proven system, trusted name, and global backing.

This isn’t just another home-services business—it’s a brand built to be recognizable, scalable, and premium-positioned. If you’re looking to build a legacy business in the renovation sector and leverage a strong model with training, proven strategies, and a high-value niche, this opportunity delivers.

Why Invest in this Franchise?

  • Proprietary Product Advantage: The brand’s engineered stone surface (etherium® by E-Stone) is resilient, high-quality, and unique in the marketplace, offering a competitive edge.

  • High-Demand Renovation Category: Kitchens and bathrooms remain the most frequently renovated spaces homeowners invest in. The “top that fits on top” and “little-to-no demolition” concept strongly resonates with consumers.

  • Brand Recognition and Global Footprint: Backed by TREND Group, the franchise operates across multiple geographies, giving franchisees the benefits of a mature brand with established systems and support.

  • Scalable Business Model: With territories and multiple revenue streams—countertops, backsplashes, cabinet refacing, and bathrooms—you can build a diversified offering beyond the initial product line.

  • Comprehensive Support System: From pre-launch to ongoing marketing and operational guidance, franchisees receive extensive support designed to accelerate growth and reduce start-up risks.


Background

Founded / Established Year & Ownership:
Granite Transformations traces its franchise roots back to 1996 in Australia, originally operating under the TREND franchise model. In the U.S., the brand is managed under Granite & TREND Transformations, part of the TREND Group, an international leader in engineered stone and glass mosaic products.

Brand Journey & Market Presence:
The brand’s origins lie in Italian craftsmanship and innovation through the TREND Group’s expertise in glass and surface technology. Over the decades, Granite Transformations evolved from a small resurfacing concept to a full-service kitchen and bath renovation brand known for its patented materials, sustainable practices, and premium finishes.

In the United States, the franchise has grown to more than 60 locations nationwide and continues to expand steadily. The company operates in the home improvement and remodeling industry, specializing in kitchen and bath renovations, countertop resurfacing, and cabinet refacing.

Franchise Units & Ownership:
The system includes over 50 operating units in the U.S. and several additional international locations. The franchisor remains privately held under the TREND Group umbrella, ensuring consistent brand direction and operational excellence worldwide.


Support Training

Pre-Launch Support:
Before your grand opening, you’ll receive assistance with site selection, lease negotiation, showroom layout design, and business setup. Comprehensive training at headquarters and in-field sessions ensure you understand every step of the franchise operation—from fabrication to installation to customer service.

Operational Training:
The franchise provides an extensive curriculum that covers all facets of business operations: sales techniques, lead generation, project management, installation procedures, customer service, and financial management. Even if you have no remodeling experience, the structured training program gives you the knowledge and confidence to manage your team effectively.

Marketing & Lead Generation:
You’ll gain access to professional marketing support, including national advertising campaigns, digital marketing tools, and customizable local marketing templates. Franchisees are guided on how to generate leads through online campaigns, showroom promotions, and strategic local partnerships.

Ongoing Support:
Once your business is up and running, the corporate team provides continuous operational support, field visits, coaching, and refresher training. Franchisees also benefit from access to peer networks and regional conferences that promote collaboration and shared learning.

Academic / Technical & Product Support:
Because the product line is proprietary, you’ll receive ongoing updates and hands-on training in new materials, fabrication methods, and installation systems. This ensures you stay current with trends in sustainability, durability, and design innovation.


Ideal Candidate

The ideal Granite Transformations franchisee is a motivated entrepreneur with a strong business mindset and a commitment to quality service. You don’t need a background in construction or remodeling to succeed—just leadership, a customer-focused approach, and the drive to grow a reputable business.

Best-Fit Qualities:

  • Passion for home improvement, design, or helping customers improve their living spaces.

  • Strong communication and management skills.

  • Ability to lead a small team and oversee projects from consultation to completion.

  • Willingness to follow a proven system while maintaining a hands-on operational role.

  • Financial stability to manage the investment, working capital, and growth phases.

Investment Capability & Location Preference:
Ideal candidates typically have access to at least $100,000 in liquid capital and a net worth of $250,000 or more. The business thrives in urban and suburban markets with high homeowner investment activity. Franchisees can also open multiple units or expand territories as they scale.

Time Commitment:
While the model allows for flexibility, Granite Transformations is best suited to owner-operators or semi-absentee investors who remain actively involved in business development, customer relationships, and team oversight.


Financial Detail

CategoryEstimated Range / Information
Franchise Fee$39,900 – $45,000
Total Initial Investment$196,000 – $485,000
Minimum Liquid Capital$100,000
Net Worth Requirement$250,000
Royalty Fee5% of gross sales
Advertising Fee3% of gross sales
Working Capital & InfrastructureIncluded within total investment; varies by territory size
Typical Break-Even Period2 – 3 years (depending on market and execution)
Franchise Units (U.S.)Approx. 60
Revenue StreamsCountertops, bathroom remodels, cabinet refacing, backsplashes, wall panels, and commercial projects


Expected ROI & Growth Potential:
Franchisees benefit from strong margins due to efficient installation processes, low waste, and reduced demolition costs. Once established, many owners achieve six-figure revenues and expand into multiple territories. The model’s repeat and referral-driven structure helps sustain growth over time.


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