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Greenbelly Opportunity

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See States,
USA & CAN

Established

2013

Franchise Units

1

dollar

Minimum Investment

$250,000

dollar

Franchise Fee

$35,000

dollar

Total Investment Range

$450,000

Home Based

No

Description

Greenbelly is redefining America’s fast-casual dining scene with a menu that makes eating healthy both convenient and delicious. Built on the belief that good food fuels a good life, Greenbelly blends the freshness of farm-to-table ingredients with the speed and efficiency of modern quick-service restaurants. This franchise has earned an exceptional reputation for serving wholesome meals—salads, wraps, bowls, smoothies, and power-packed sides—crafted with natural, locally sourced produce.

In a market dominated by fried foods and heavily processed options, Greenbelly stands out as a brand that genuinely delivers on taste, nutrition, and sustainability. Its vibrant brand identity, streamlined operations, and community-driven ethos have helped it become a beloved dining choice for families, professionals, and fitness-conscious customers across the USA.

As a franchise opportunity, Greenbelly offers more than a business model—it’s an invitation to be part of a purpose-driven movement centered around wellness, transparency, and flavor. From state-of-the-art kitchen systems to a carefully designed menu that balances variety with efficiency, every aspect of the franchise is built to drive profitability while promoting a lifestyle brand consumers can trust.

Why Invest in the Greenbelly Franchise?

The U.S. healthy fast-casual sector is booming, with demand for nutritious and customizable meals growing year over year. Consumers are actively seeking restaurant brands that align with their health-conscious values—and Greenbelly perfectly fits this shift.

Here’s why entrepreneurs are drawn to Greenbelly:

  • Explosive Industry Growth: The health-focused restaurant industry in the U.S. has seen double-digit growth, fueled by millennials, Gen Z, and working professionals who prioritize clean eating.

  • Strong Brand Recognition: Greenbelly has carved a reputation as a brand that delivers high-quality, quick, and wholesome meals without compromising flavor.

  • Proven Business Model: A tested operational framework designed for scalability, low food waste, and consistent margins.

  • Flexible Location Model: Ideal for high-traffic areas such as downtown business districts, college campuses, shopping centers, and suburban neighborhoods.

  • Sustainability at Its Core: From biodegradable packaging to sourcing from eco-friendly farms, Greenbelly’s commitment to sustainability resonates with today’s environmentally conscious consumers.

  • High Customer Retention: Health-conscious diners become loyal customers—driving steady repeat business and strong local word-of-mouth marketing.


Background

Established: 2013
Founder: Michael Schall
Headquarters: Omaha, Nebraska, USA
Current Franchise Units: 1 franchised location + 1 company-owned location (expanding regionally across the Midwest)
Industry Category: Healthy Fast-Casual Restaurant / Better-For-You Dining

Greenbelly was founded in 2013 by Michael Schall, a former New York advertising executive who returned to his hometown of Omaha, Nebraska, to build a dining concept focused on health, simplicity, and authentic flavor. After observing the growing demand for nutritious, convenient food that didn’t compromise on taste, Schall launched Greenbelly with the mission to make eating well both easy and enjoyable.

The first Greenbelly location quickly became a local favorite, serving a diverse menu of salads, wraps, grain bowls, and smoothies—all prepared fresh daily using natural, locally sourced ingredients. Its open-kitchen layout, eco-friendly operations, and transparent nutritional values made it stand out in the Omaha dining scene.

As customer demand grew, the brand expanded to a second location, solidifying its presence in Nebraska’s fast-casual market. With its success and strong community following, Greenbelly began franchising—offering entrepreneurs a proven model built around operational simplicity, strong branding, and a fast-growing wellness-driven customer base.

Today, Greenbelly continues to evolve as part of the healthy dining revolution in the U.S., appealing to consumers who want fresh, sustainable, and delicious meals without long wait times. The brand’s leadership team remains deeply involved in franchise operations, focusing on quality, innovation, and long-term franchisee success.


Support Training

Greenbelly provides comprehensive support to every franchisee, ensuring you have all the tools and knowledge to succeed from day one.

Pre-Launch Support:

  • Assistance with site selection, lease negotiation, and demographic analysis to identify high-performing territories.

  • Store design and layout guidance, including interior branding, signage, and kitchen setup.

  • Vendor introductions and assistance with sourcing approved equipment and suppliers.

Training Programs:

  • Initial Training: A multi-week hands-on training at an existing Greenbelly location covering operations, recipes, customer service, and leadership.

  • Staff Training: Guidance for recruiting and training front-line and kitchen staff to deliver a consistent Greenbelly experience.

  • Operational Manuals: Complete documentation covering daily procedures, safety protocols, and brand standards.

Marketing Support:

  • Pre-opening local marketing campaigns and digital advertising assistance.

  • Access to centralized marketing materials, loyalty app support, and seasonal promotional strategies.

  • Ongoing social media, PR, and community engagement campaigns.

Ongoing Franchisee Support:

  • Continuous operational guidance through field consultants and corporate support.

  • Menu updates, limited-time offers, and technology enhancements to stay competitive.

  • Data-driven business reviews to optimize costs, improve customer satisfaction, and increase profit margins.


Ideal Candidate

The ideal Greenbelly franchisee is someone who shares the brand’s passion for wellness, customer experience, and community impact. You don’t need prior restaurant experience—just a drive to grow and a commitment to excellence.

You might be a great fit if you:

  • Have a background in management, retail, or hospitality.

  • Believe in promoting healthy lifestyles and enjoy connecting with your local community.

  • Possess strong leadership and people-management skills.

  • Are financially capable, motivated, and ready to build a long-term business.

  • Can dedicate time to maintain operational standards and customer satisfaction.

Investment Capability:
Franchisees should have access to sufficient capital to cover initial investment, working capital, and marketing commitments. Ideal candidates are owner-operators or investors who plan to hire an experienced management team.

Preferred Locations:
High-visibility areas with strong foot traffic such as:

  • Urban business centers

  • Shopping plazas

  • Near universities or fitness centers

  • Residential suburbs with middle-to-upper-income demographics


Financial Detail

Investment CategoryEstimated Cost (USD)
Total Investment Required$250,000 – $450,000
Minimum Liquid Capital$100,000
Franchise Fee$35,000
Royalty Fee6% of gross sales
Marketing Fee2% of gross sales (national + local marketing)
Equipment & Build-Out$150,000 – $250,000
Working Capital$25,000 – $50,000
Expected ROI20% – 25% (depending on market and performance)
Break-Even Period18 – 24 months
Potential Revenue StreamsDine-in, takeout, catering, delivery, meal subscriptions, and merchandise sales
Franchise Units (USA)
1


Greenbelly’s lean operational model, combined with growing consumer demand for health-forward dining, makes it a compelling investment for today’s entrepreneurs. Franchisees benefit from low food waste ratios, repeat customers, and diverse revenue channels that extend beyond traditional restaurant service.


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Greenbelly Opportunity

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