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GreenTree Opportunity

See Cities,
See States,
USA & CAN

Established

2004

Franchise Units

4300

dollar

Minimum Investment

$300,500

dollar

Franchise Fee

$20,000

dollar

Total Investment Range

$1,500,000

Home Based

No

Description

If you're seeking a hotel franchise opportunity that blends affordability, strong brand recognition, and robust support, look no further than the GreenTree Inn franchise for the U.S. market. With its roots in Asia and a growing presence across the United States, GreenTree offers aspiring hospitality investors a compelling combination of value-based lodging, scalable growth, and a partner-first mindset. Imagine aligning your investment with a brand that emphasizes cost-efficient operations, owner empowerment, and loyalty-driven bookings.

GreenTree’s model is designed for the modern franchisee: the owner-operator who wants to build asset value, leverage brand-scale marketing, and benefit from a recognized name, all while maintaining entrepreneurial autonomy. If you’re ready to step into hotel franchising without the overhead and complexity of mega-chains — and position yourself in a stable, guest-driven lodging sector — then GreenTree stands out as a smart choice today.

Why Invest in this Franchise?

  • Established global brand, emerging U.S. hub: GreenTree has built a significant footprint in Asia and is now accelerating U.S. expansion under its franchise model, offering early entrants a strategic advantage in select markets.

  • Value-focused lodging segment: With industry demand shifting toward efficient, well-run mid-scale and select-service hotels, GreenTree’s positioning resonates with cost-conscious travelers.

  • Franchisee-first philosophy: The brand’s focus is on transparency, empowerment, and long-term owner profitability — not just top-down management.

  • Affordable fee structure: GreenTree offers accessible franchise fees designed to help franchisees maximize profit margins.

  • Loyalty membership engine: GreenTree’s loyalty program contributes a large share of reservations for participating properties, helping franchisees generate direct bookings and reduce OTA dependency.

  • Flexible brand standards: Recognizing the diversity of U.S. hotel assets, the program offers adaptable standards and property improvement plans tailored to each location.

  • Growth upside and brand momentum: As the brand expands in the U.S., early franchisees benefit from growing brand awareness and potential territory advantages.


Background

Established Year: GreenTree Hospitality Group Ltd. was founded in 2004 by Alex Xu, a visionary entrepreneur with a background in private equity and hospitality investments. The brand began in Shanghai, China, with a mission to provide travelers with affordable, comfortable, and consistent lodging options — bridging the gap between economy and mid-scale hotels.

Founders & Ownership: The brand was created by Alex Xu and a team of hospitality and finance professionals who recognized the growing global demand for value-driven accommodations. GreenTree Hospitality Group Ltd. is now a publicly traded company on the New York Stock Exchange (NYSE: GHG), symbolizing its financial transparency and international credibility.

Global Growth & Expansion: From a single property in Shanghai, GreenTree has evolved into one of the largest hotel groups in the world, with over 4,300 hotels and 300,000 rooms across major markets in Asia, and a rapidly growing footprint in the United States. Its expansion strategy is based on partnering with local operators and investors who share the brand’s commitment to service excellence, operational efficiency, and long-term asset growth.

Entry into the U.S. Market: GreenTree entered the U.S. market in 2015, establishing its North American headquarters in Scottsdale, Arizona. The brand introduced a franchise model tailored specifically for U.S. investors, focusing on conversions of existing hotels rather than high-cost new builds — a strategy that significantly reduces entry costs and accelerates time to profitability.

Franchise Brands & Formats: In the U.S., GreenTree operates several distinctive sub-brands:

  • GreenTree Inn – Focused on comfort and value for business and leisure travelers.

  • GreenTree Inn & Suites – Offering extended-stay options and added amenities for longer visits.

  • GreenTree Hotel – Positioned for mid-scale travelers seeking modern convenience.

  • GreenTree Boutique Collection – A premium, independent-style hotel experience for select markets.

Market Positioning: GreenTree occupies a strong position in the economy to mid-scale lodging segment, appealing to travelers who demand quality, cleanliness, and consistency at reasonable rates. For franchisees, it offers a low-cost entry point into the hotel industry with a flexible, owner-first structure that encourages profitability.

Brand Philosophy: The company’s core values revolve around affordability, owner empowerment, transparency, and community. Its U.S. operations emphasize personalized support, flexible design standards, and technology integration to maximize both guest satisfaction and franchisee success.

Franchise Units (U.S. and Global):

  • Global Units: Over 4,300+ hotels worldwide.

  • United States: Dozens of GreenTree-branded hotels currently operate across the western and southwestern regions, with new properties under development in emerging secondary markets.

Industry Category: GreenTree operates within the hospitality and lodging industry, specifically the select-service and mid-scale segment — one of the fastest-growing and most resilient categories in the U.S. hotel market.

Headquarters: GreenTree Hospitality Group (U.S.) is headquartered in Scottsdale, Arizona, while its global corporate headquarters remain in Shanghai, China.

Company Vision: GreenTree’s long-term mission is to become the most trusted mid-scale hotel brand for owners and guests, delivering exceptional guest experiences while ensuring high returns for franchise partners through efficient operations, powerful marketing, and sustainable growth strategies.


Support Training

  • Pre-launch support: GreenTree provides site selection assistance, design consultation, construction and renovation guidance, and implementation of its proprietary property management and reservation systems.

  • Operational training: Franchisees receive extensive instruction in hotel operations, service standards, revenue management, and technology integration prior to launch.

  • Marketing & technology: Franchisees gain access to nationwide digital marketing, loyalty program integration, and centralized booking systems that help increase occupancy and revenue.

  • Ongoing franchisee support: Continuous operational reviews, performance improvement programs, and marketing strategy sessions are conducted to ensure optimal business performance.

  • Owner-centric approach: GreenTree emphasizes transparency, collaboration, and a flexible system that empowers owners to operate efficiently while meeting brand standards.

  • Adaptable standards: For property conversions, GreenTree offers tailored standards and practical property improvement plans to minimize upfront costs.


    • Ideal Candidate

    • Entrepreneurial investors or hotel operators: Individuals with hospitality, real estate, or business management experience who want to leverage a growing hotel brand.

    • Financially capable: Investors should be able to cover total start-up costs, working capital, and any necessary property upgrades while sustaining operations during the ramp-up period.

    • Location mindset: The ideal locations are high-visibility areas near interstates, airports, universities, and commercial hubs where value-driven lodging is in demand.

    • Service-driven mindset: GreenTree seeks franchisees who are passionate about hospitality, guest satisfaction, and operational excellence.

    • Growth-oriented: Ideal candidates are open to multi-unit development once their first location reaches stability.

    • Collaborative operators: Franchisees who value working within a proven system while maintaining local operational control.


    Financial Detail

    CategoryEstimated Cost / DetailsDescription
    Total Investment Required$300,500 – $1,500,000+
    Varies based on property type (conversion vs. new build), location, and market condition. Includes renovations, systems, and initial working capital.

    Minimum Investment Required$300,000+Minimum capital needed for a basic conversion property with limited renovations.
    Initial Franchise Fee$20,000
    Paid upfront when signing the franchise agreement; grants rights to operate under the GreenTree brand.

    Royalty Fee4% of Gross Room RevenueOngoing royalty for continued brand usage, support, and operational systems.
    Marketing & Advertising Fee1% of Gross Room Revenue
    Contributes to national and digital marketing campaigns, loyalty programs, and promotional support.

    Training FeeIncluded in Franchise FeeCovers the cost of pre-opening and operational training for franchise owners and management teams.
    Technology & Reservation System Fee$2,000 – $5,000 (One-time Setup)
    Covers installation of GreenTree’s proprietary property management and central reservation systems.

    Property Improvement & Renovation (PIP)$100,000 – $800,000Estimated cost for upgrading an existing property to meet GreenTree’s brand standards (case-by-case basis).
    Furniture, Fixtures & Equipment (FF&E)$75,000 – $200,000
    Includes beds, linens, signage, front-desk setup, and in-room furnishings.

    Pre-opening & Grand Opening Marketing$10,000 – $25,000Local promotions, community launch events, and online marketing campaigns.
    Working Capital (First 3–6 Months)$50,000 – $100,000
    Covers payroll, utilities, maintenance, and initial operational expenses until stable occupancy is reached.

    Leasehold Improvements (if applicable)$50,000 – $200,000Site modifications or upgrades for leased properties.
    Insurance, Permits & Licenses$5,000 – $15,000
    Includes business insurance, local licenses, and health/safety compliance fees.

    Break-even Timeline24 – 36 MonthsAverage period to reach profitability depending on location, occupancy rate, and cost control.
    Expected ROI (Annual)12% – 18%
    Typical return range for well-managed mid-scale hotels based on occupancy and revenue efficiency.

    Revenue StreamsRoom revenue, extended stays, food & beverage, meeting spaces, vending, parking, and loyalty bookingsDiverse revenue mix for consistent year-round income.
    Franchise Agreement Term10 Years (Renewable)
    Standard duration with renewal options upon mutual agreement.


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