1969
330
$750,000
$35,000
$1,814,000
No
The Habit Burger Grill is a fast-casual restaurant chain renowned for its chargrilled burgers, fresh ingredients, and California-inspired menu. With a focus on quality, consistency, and customer satisfaction, Habit Burger offers a proven business model and a strong brand identity, ideal for entrepreneurs seeking to invest in a high-growth food franchise in the USA.
Founded in 1969 in Santa Barbara, California, The Habit Burger Grill has grown from a local favorite to a national phenomenon. In 2020, it became a part of the Yum! Brands family, joining global giants like Taco Bell, KFC, and Pizza Hut. This partnership has accelerated its expansion and given franchisees access to world-class systems and support.
Habit Burger & Grill provides extensive support to franchisees, including:
Initial Training: Comprehensive 8–12 weeks of hands-on training covering operations, customer service, and quality control.
Site Selection & Design: Assistance with real estate, construction, and restaurant layout.
Marketing Support: National and local marketing strategies, brand materials, and social media campaigns.
Ongoing Support: Field consultants, regular performance evaluations, technology upgrades, and operations manuals.
Habit Burger is seeking qualified candidates who:
Have restaurant or multi-unit franchise experience.
Possess a strong understanding of local market dynamics.
Have the financial capability to develop a multi-unit territory.
Demonstrate passion for food quality and customer service.
Are committed to the long-term growth of the brand.
| Category | Details |
|---|---|
| Franchise Fee | $35,000 |
| Total Investment Range | $1,385,000 – $1,814,000 |
| Minimum Net Worth | $1,500,000 |
| Minimum Liquid Capital | $750,000 |
| Royalty Fee | 5% of gross sales |
| Ad Fund Contribution | 4% of gross sales |
| Franchise Units (USA) | Over 330 locations (corporate + franchise) |
| Established | 1969 |
