2004
550
$581,000
$39,500
$674,000
No
Hand and Stone Massage and Facial Spa has revolutionized the wellness and spa industry across the United States, becoming one of the most recognized names in affordable luxury and therapeutic self-care. The brand offers professional massage, facial, and hair removal services in a serene environment designed to help guests relax, rejuvenate, and restore balance. Founded on the belief that high-quality spa services should be accessible to everyone, Hand and Stone has positioned itself as a trusted leader in the $18 billion U.S. wellness and personal care industry.
Today, Hand and Stone operates hundreds of locations nationwide and continues to expand aggressively, backed by a proven business model, strong franchise support, and increasing consumer demand for affordable spa experiences. The franchise appeals to entrepreneurs who want to combine a passion for wellness with a profitable and scalable business opportunity.
By offering membership-based services, advanced skincare treatments, and customized massage therapies, the brand has developed a recurring revenue model that provides stability and predictable growth for franchise owners. With its strong brand reputation, robust operational systems, and commitment to innovation, Hand and Stone is more than just a spa—it’s a high-performing franchise built for long-term success.
Investing in a Hand and Stone franchise means joining a brand that stands at the intersection of wellness, health, and beauty—three booming industries. The wellness sector in the U.S. is witnessing consistent growth as more Americans prioritize mental and physical self-care. Hand and Stone capitalizes on this trend with an affordable, accessible, and professional spa experience.
Here’s why investors choose Hand and Stone:
Strong Brand Recognition: A nationally recognized brand with a loyal customer base and top consumer ratings.
Proven Recurring Revenue Model: Membership-driven services ensure steady monthly income.
Turnkey Operations: From location selection to grand opening, every step is streamlined for franchise success.
Booming Industry Demand: The U.S. spa and wellness industry continues to grow, driven by consumer focus on self-care and preventive health.
High Customer Retention: Affordable pricing and professional quality encourage repeat visits and long-term memberships.
Franchise Community: Join a network of experienced franchisees who share best practices and ongoing support.
Hand and Stone Massage and Facial Spa was founded in 2004 by John Marco in Toms River, New Jersey, with a mission to make professional massage and facial services accessible to the average consumer. The company began franchising in 2006 and quickly grew to become one of the fastest-expanding spa franchises in North America.
Today, Hand and Stone operates over 550 locations across the United States and Canada. The franchise is part of the wellness and personal care industry, catering to the growing segment of consumers who seek affordable, consistent, and high-quality spa services.
Owned by Massage Envy Holdings, LLC, Hand and Stone has earned multiple accolades for its franchise performance, operational excellence, and customer satisfaction. The brand’s journey from a single New Jersey spa to a nationwide wellness powerhouse demonstrates its sustainable business model and adaptability in evolving markets.
With nearly two decades of experience, Hand and Stone has mastered the art of blending affordability, technology, and exceptional service to maintain a dominant market position in the U.S. health and wellness franchise sector.
Hand and Stone is renowned for providing comprehensive franchise support that begins the moment an investor joins the brand and continues throughout their ownership journey.
Pre-Launch Support:
Assistance with site selection and lease negotiation.
Guidance on store design and construction management.
Access to approved equipment vendors and interior layout planning.
Support for grand opening marketing campaigns to attract the first wave of members.
Operational Training:
Intensive management training program covering day-to-day operations, staff management, and guest service standards.
Training for spa managers and front-desk staff on scheduling systems, POS, and member retention strategies.
Ongoing access to proprietary operations manuals, software systems, and training modules.
Marketing Support:
National advertising campaigns, digital marketing, and social media presence handled by the corporate team.
Local marketing guidance, including event planning, community engagement, and membership promotions.
Access to customizable marketing materials and brand assets to maintain consistent messaging.
Ongoing Franchise Support:
Regular field visits and performance reviews by franchise business consultants.
Continuous training updates on new treatments, technologies, and operational enhancements.
Access to an internal franchisee network and annual conventions for shared learning and recognition.
The Hand and Stone franchise team ensures that every partner has the tools, training, and support necessary to build a thriving business in their community.
The ideal Hand and Stone franchise owner is someone passionate about wellness, customer experience, and business growth. While prior spa industry experience isn’t mandatory, a strong entrepreneurial mindset and leadership skills are essential.
Key Qualities of a Successful Franchisee:
Background in business management, retail, or customer service preferred.
Strong commitment to delivering excellent client experiences.
Ability to build and motivate a team of licensed professionals.
Financial capability to meet the investment requirements.
Interest in health, wellness, and lifestyle industries.
Willingness to engage in local marketing and community building.
Preferred Investors:
Hand and Stone welcomes both owner-operators who wish to be involved in daily operations and multi-unit investors seeking scalable expansion in prime U.S. markets. Ideal territories include urban centers, suburban neighborhoods, and high-traffic shopping areas with health-conscious demographics.
| Expense Category | Estimated Cost (USD) |
|---|---|
| Total Investment Required | $581,000 – $674,000 |
| Minimum Net Worth Required | $750,000 |
| Liquid Capital Requirement | $150,000 |
| Initial Franchise Fee | $39,500 |
| Royalty Fee | 6% of gross sales |
| Marketing/Ad Fund Fee | 2% of gross sales |
| Average Unit Volume (AUV) | $1 million+ annually (varies by location) |
| Expected ROI Period | 2.5 to 3.5 years |
| Break-Even Timeframe | 12–18 months |
| Franchise Units (U.S.) | 550+ active locations |
| Potential Revenue Streams | Massage services, facial treatments, retail skincare products, memberships, and gift cards |
These figures represent estimates and may vary depending on location, market conditions, and spa size. However, the franchise’s strong membership model and consistent customer base make Hand and Stone an attractive investment for entrepreneurs seeking stability and growth in the booming wellness market.
