2004
550
$150,000
$49,500
$759,755
No
With over 600 locations across the U.S. and Canada, Hand & Stone is a premier massage and facial spa franchise offering personalized, results-driven wellness experiences. Since its launch in 2004, the brand has empowered millions of clients to embrace regular self-care through an affordable, membership-based model that makes luxury wellness both accessible and habitual.
Hand & Stone delivers customized massage therapy and advanced skincare services for women, men, and teens. Licensed massage therapists and estheticians provide tailored treatments using top clinical brands like IMAGE Skincare, Dermalogica, and ClarityRx, along with cutting-edge technology and best-in-class protocols.
Recognized as the #1 spa franchise by Entrepreneur Magazine in 2020, 2021, and 2023, and ranked #8 on Forbes’ Best Franchises to Buy list, Hand & Stone is the fastest-growing spa concept in the country. Its success is backed by meticulous market research, with 1,300+ high-potential territories available for development.
Whether you're a seasoned business operator or first-time franchisee, Hand & Stone offers a proven model, extensive support, and strong brand recognition—making it an ideal opportunity in the booming $20B+ wellness industry.
Established: 2004
First Unit Franchised: 2006
Franchised Units: 550+
Company Owned Units: 15
States Registered In: We are registered in all states except for Alaska and the Dakotas.
BUILDING A WORLD-CLASS SPA
Our work together begins before the doors ever open. The Hand & Stone franchise team offers real estate, project management, and construction & design services to make your new location the most inviting wellness facility in your community. The Hand & Stone franchise training program includes a mix of virtual, classroom and hands-on learning for your entire team.
Our owners are hands-on, but they typically concentrate on the big-picture items like marketing and advertising, finance and managing the manager. It isn’t typical for an owner to work behind the counter in our business, as our investment draws a sophisticated investor. Hand & Stone Franchisees should be fully immersed in the daily functions of the business. A typical day in the life of an H&S Franchisee consists of managing the manager, trouble-shooting personnel issues, grass roots marketing, making changes to the schedule, handling finances and setting up promotional events. It is recommended to employ a full-time manager and an assistant manager, so they are concentrating on the big picture items. The most important segment of our business is customer service, so honing the skills of the management team and making sure they are implementing those skills-sets are essential.
Cash Investment: $150,000
Total Investment: $603,195- $759,755
Minimum Net Worth: $750,000
Franchise Fee: $49,500 for first, $32,500 for each additional
Royalty: 5% First Year, then moves to 6%
Ad: 4% Local 1% Nat'l
Average Number of Employees: 12-15 to start
Passive Ownership: No
Semi Passive Ownership: Yes. We would like a to see a solid business plan to better understand the operational and management structure.
Home Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: 20%
