2013
2
$150,000
$40,000
$840,000
No
Harlem Shake is more than just a burger and shake joint—it's a cultural landmark and community hub that celebrates Harlem’s vibrant history with a retro twist. Known for critic’s-choice burgers, organic shakes, and vintage bottled sodas, Harlem Shake serves up premium ingredients in a space filled with personality, from the iconic “Wall of Fro” to hundreds of autographed celebrity headshots. Loved by locals, tourists, and all generations, Harlem Shake creates a nostalgic yet modern experience where families and friends make lasting memories. Deeply rooted in the community, Harlem Shake proudly hires locally and supports neighborhood organizations and nonprofits. With a loyal fanbase and international recognition, Harlem Shake is truly a “NYC must.”
Established: 2013
First Unit Franchised: NA
Franchised Units: 0
Company Owned Units: 2
States Registered In: Alabama - AL, Arkansas - AR, Colorado - CO, Connecticut - CT, Delaware - DE, Florida - FL, Georgia - GA, Idaho - ID, Iowa - IA, Kansas - KS, Massachusetts - MA, Michigan - MI, Mississippi - MS, Missouri - MO, Montana - MT, Nevada - NV, New Hampshire - NH, New Jersey - NJ, New Mexico - NM, New York - NY, Ohio - OH, Oklahoma - OK, Oregon - OR, Pennsylvania - PA, Rhode Island - RI, Tennessee - TN, Vermont - VT, West Virginia - WV, Wyoming - WY
Canada Franchises: Yes
International Franchises: Yes (Asia, Africa, Australia, Europe, South America)
Financial Assistance Provided: Yes
Specify: We referring to independent and not affiliated financing source
Site Selection Assistance: Yes
Specify: We provide site selection consulting at no additional cost. Using site selection software
Lease Negotiation Assistance: No
Recruiting Assistance: Yes
Specify: Workstream platform with built in ads for all positions
Cooperative Advertising: No
Training:
We periodically conduct our Initial Training Program throughout the year, as needed. Training is currently supervised by Jelena and Emil. They both have ten years’ experience running the company outlet.
Our training materials consist of our Operations Manual.
The cost of our instructors and training materials for up to three (3) individuals is included in the Initial Franchise Fee. You must pay for all of travel and personal expenses, including, but not limited to, all costs for your transportation, meals, and lodging for yourself and your personnel. Our current fee to provide initial training to any additional trainee is $4,000 per person.
If you do not complete our Initial Management Training Program to our satisfaction, we reserve the right to terminate the Franchise Agreement.
We will provide you with on-site training, supervision and assistance for up to seven (7) days upon the opening of your Franchised Business.
We may conduct mandatory or optional additional training programs, including an annual conference or national business meeting. If we require it, you must attend mandatory training programs that we offer for up to four (4) days per year at a location we designate. We may also require you to attend a national business meeting or annual convention for up to three (3) days per year, at a location we designate. We reserve the right to impose a reasonable fee for tuition and/or attendance for all additional training programs, including the annual business meeting or conference. You must also pay your transportation, lodging, meals and other expenses to attend any mandatory training program. If you fail to attend any mandatory training program, you are required to obtain the training at a location we designate, at your sole cost, which includes tuition at the then-current rate, plus all of your travel costs and our trainer’s travel costs.
Special instructions/notes: Trainers
Pedro Ramirez Navarrete has 21 years’ experience working (9 years with the company outlet) with Jou Jou Cafe group and Kitchen Provance Caterers including kitchen manager and production manager. Pedro joined Harlem Shake in 2013 on its very first day as a BOH manager. Pedro knows every aspect of kitchen operations inside an out, and is vested in business up to the present date. Pedro currently manages our Harlem wholly owned location.
Arturo Villeda 16 years’ experience (10 years with the company outlet) with Plum Pomidor including shift supervisor, line cook and head cook. Arturo worked his way up from line cook, to expeditor, shift supervisor and then Assistant Manager of our Brooklyn location. Arturo has become a partner in 2020, and currently runs back of the house operations, ordering, food quality and BOH training in Brooklyn location and is excited about training prospective franchisees.
Camisha Louis 7 years’ experience with the company outlet including roles as cashier, expeditor, assistant manager and shift supervisor. Camisha was promoted to Store Manager and got vested in Brooklyn wholly owned location in 2021. Camisha currently is District Manager for the wholly owned stores and trains incoming FOH staff for all stores.
Natalee Spottswood has one year with the company outlet and 5 years’ experience in hotel management , 10 years of culinary experience, 10 years of hospitality and guest services experience and 5 years of team leadership experience..
General business management including business development, quality control, hospitality, food and service supervision, HR and Labor Managment, Marketing initiatives executions, continuous training and development, local and state legal compliance, vendor relations, cash operations management, guest feedback management, recipes and procedures adherence compliance, plant maintenance and repairs management, continuously reviewing standardized financial reports, report driven decision making.
IDEAL CANDIDATE
Our ideal candidate is experienced multi-unit, multi -brand operator who wants to add another concept to their roster.
The second ideal type of candidate would be a owner operator that has restaurant management and/or Entreprenurial background.
This candidate will desire to create a neighborhood hotspot that connects, culture and community in their location.
Both type of candidates will need to posses the following:
Strong organizational, leadership and business skills. Passion for hospitality and food service. Uncompromising dedication to quality and streamlining. Tech friendly and open to extensive uses of technology in operations. Detail oriented and process follower.
Cash Investment: $150,000 - $840,000
Total Investment: $409,000 - $840,000
Minimum Net Worth: $500,000
Single Unit Franchise Fee: $40,000
Franchise Fee for each additional unit: $34,000
Royalty: 6%
Ad: 1% of Gross Sales Local Ad Fee
Other Fees: 2% of Gross Sales Marketing Fund
Item 19: Yes
Average Number of Employees: 15
Visa Candidates: Yes
Passive Ownership: Yes
Semi-Passive Ownership: Yes
Specify: Passive will be allowed with appointed Manager, Semi-passive will be allowed also with appointed Manager for single unit operators. Refer to article 11.1, 11.3 and 12.16 of FA and Item 11 and 15 of FDD.
Home-Based: No
B2B: No
Master Franchise Opportunities: Yes
Veteran Discount: Yes (15% of Franchise Fee)