1918
9700
$500,000
$25,000
$600,000
No
Hertz is one of the most recognizable and trusted names in the global car rental and mobility industry. With a legacy spanning over a century, Hertz has built an unparalleled reputation for reliability, convenience, and customer satisfaction. The brand operates across major airports, city centers, and neighborhoods in more than 160 countries, making it one of the most influential players in the transportation and vehicle rental sector.
For entrepreneurs seeking a franchise opportunity in the automotive and travel industry, Hertz offers a proven and profitable model built on world-class systems, recognizable branding, and high consumer demand. As the travel, tourism, and business mobility sectors continue to grow in the USA, the Hertz franchise provides investors a chance to enter a resilient market with a strong return potential. Whether you’re near airports, urban hubs, or suburban areas, Hertz has a tailored model designed for scalability and sustainable growth.
Investing in a Hertz franchise means joining a globally recognized brand with deep operational expertise and customer loyalty. Hertz’s century-old brand equity translates directly into consumer trust—making it easier for franchisees to attract both business and leisure travelers.
The car rental market in the United States is experiencing steady growth due to increasing domestic travel, e-commerce delivery demands, and corporate mobility needs. Hertz’s franchise model leverages advanced digital reservation systems, AI-powered fleet management, and national marketing campaigns to ensure franchise partners are always ahead of market trends.
Additionally, Hertz’s diversified service offering—ranging from standard car rentals to luxury vehicle leasing, rideshare rentals, and corporate fleet services—creates multiple revenue streams. This makes the business model resilient across economic cycles.
Established Year: 1918
Founders: Walter L. Jacobs (original founder), later acquired and expanded by John D. Hertz
Headquarters: Estero, Florida, USA
Franchise Units: 9,700+ locations worldwide (including company-owned and franchised)
Industry Category: Automotive, Car Rental, Transportation
Hertz began its journey in 1918 when Walter Jacobs started renting out a small fleet of Ford Model T cars in Chicago. Within a few years, the company became a pioneer in the vehicle rental industry. By 1923, it was acquired by John D. Hertz, whose vision and business acumen transformed the brand into a nationwide success.
Over the decades, Hertz has evolved with changing customer needs and technology. From being the first to introduce computerized reservation systems in the 1960s to today’s app-driven mobility solutions, Hertz has maintained its leadership in innovation. The brand operates globally through The Hertz Corporation, which also owns Dollar Rent A Car and Thrifty Car Rental.
In the USA, Hertz maintains strong partnerships with airports, hotels, and travel agencies, ensuring constant customer flow and revenue opportunities for franchise owners.
Hertz provides franchisees with a complete operational roadmap from day one. Their comprehensive training and support framework ensures you never feel alone in your journey.
Pre-Launch Support:
Assistance with location selection and market analysis
Guidance on business registration, compliance, and local licensing
Design and setup support for office, counter, and vehicle facilities
Access to Hertz’s fleet sourcing and leasing programs
Training:
Intensive franchisee training at Hertz’s U.S. training center covering operations, fleet management, reservation systems, and customer service
Ongoing e-learning modules for you and your staff
Sales and marketing workshops tailored to your regional market
Operational Support:
24/7 franchise support hotline for queries and troubleshooting
Centralized booking and reservation systems integration
Proprietary software for fleet tracking, pricing, and yield management
Standardized processes for maintenance, vehicle turnover, and safety compliance
Marketing Support:
National and regional marketing campaigns managed by Hertz’s corporate team
Access to global advertising assets, online booking platforms, and brand co-op programs
Digital marketing materials and localized SEO tools for franchisees
Customer loyalty programs such as Hertz Gold Plus Rewards to drive repeat business
Ongoing Support:
Regular performance audits and business reviews
Assistance with scaling operations or opening additional units
Continuous innovation updates and access to new services such as EV rentals and corporate partnerships
The ideal Hertz franchisee is a motivated entrepreneur or investor passionate about customer service, business growth, and mobility solutions.
Preferred Backgrounds:
Experience in automotive, logistics, or hospitality industries
Prior business management or multi-unit franchise ownership experience
Understanding of local travel, tourism, and transportation dynamics
Personal Traits:
Strong leadership and team management abilities
Commitment to maintaining high service standards aligned with the Hertz brand
Passion for innovation, customer relationships, and operational excellence
Investment Capability:
Minimum liquid capital: Around $500,000
Net worth: $1 million+ (depending on market location)
Ability to manage working capital for at least 6–12 months
Location Preference:
Ideal for areas near airports, train stations, downtown business districts, tourist zones, and highway hubs
Territories available across major and secondary U.S. markets
Total Investment Required: $600,000 – $2.1 million (depending on location and fleet size)
Minimum Investment: $500,000
Franchise Fee: $25,000 – $55,000 per location
Royalty Fees: 4%–7% of gross revenue
Marketing Fund Contribution: 2% of gross revenue
Working Capital: $150,000 – $250,000 (initial 6 months)
Infrastructure Costs: Facility setup, branding, signage, and IT systems included in investment range
Fleet & Equipment Costs: Lease or purchase options available via Hertz-approved programs
Expected ROI: Typically within 2–4 years, depending on fleet performance and local market conditions
Break-even Period: 18–30 months on average
Revenue Streams:
Daily and long-term car rentals
Corporate fleet and business accounts
Luxury and specialty vehicle rentals
Rideshare vehicle leasing
Used car resale programs
