2008
60
$120,000
$28,000
$300,000
No
Imagine bringing a slice of Hawaiian sunshine to your community — that’s precisely what the Hokulia Shave Ice franchise offers. Specializing in finely shaved ice drenched in 100 % cane-sugar syrups, paired with premium ice cream and tropical smoothies, Hokulia delivers a vibrant, island-style treat experience that stands out in the U.S. frozen-dessert market. With bright, fun brand imagery, family-friendly service, and a product experience that evokes vacation-mode relaxation, this franchise concept taps into both the experiential food-service trend and the enduring popularity of dessert indulgences.
As a franchise owner, you align yourself with a system that emphasizes authenticity — not just “shaved ice,” but true Hawaiian-style shave ice — high-quality ingredients, and a brand promise of fun, flavor, and repeat visits. With increasing demand for specialty desserts and experience-based food outings, Hokulia’s positioning has immediate pull – it’s not just dessert, it’s an island escape. If you’re looking for a business model that combines built-in joy, broad demographics, and a well-defined niche, Hokulia presents a compelling opportunity.
Why Invest in this Franchise?
Distinctive niche & strong brand identity: Many frozen-dessert outlets serve standard ice cream or generic frozen yogurt. Hokulia stands out by delivering an authentic Hawaiian experience — pure-cane-syrups, imported flavorings, and a premium ice-cream core, all wrapped in colorful island-themed surroundings.
Flexible format across multiple unit types: The brand offers mobile shacks/trailers, inline retail units (around 1,000–1,700 sq ft), drive-thru, or standalone models — enabling you to choose a model aligned with your budget and market.
Trend-driven market: Consumer interest in “treat experiences,” premium desserts, and social-media-friendly food is strong. A visually appealing brand like Hokulia benefits from organic word-of-mouth and Instagram appeal.
Proven system & supplier backing: Hokulia is supported by extensive product development and branding, including partnership expertise from Farr’s Ice Cream Company, which adds credibility and product strength.
Turn-key support: From training to grand-opening launch and ongoing operations, the franchisor guides you through the process — minimizing the risk that independent businesses face.
Multiple revenue streams: Beyond walk-in dessert sales, franchisees can tap into event catering, parties, mobile units for festivals, seasonal specials, and merchandise — broadening profit opportunities.
Manageable footprint & scalability: The smaller retail footprint compared to full-service restaurants, combined with simple operations, makes Hokulia a scalable business for motivated owners.
Founded / Established Year: Hokulia Shave Ice began around 2008–2009, created by a Hawaii-inspired couple who wanted to bring island-style desserts to the U.S. mainland.
Franchising Launch: The brand began franchising in 2012.
Founders / Ownership / Corporate HQ: Founded by Clint and Stefani Severson. Corporate headquarters are based in Layton, Utah, operating under Hokulia Franchising Inc.
Franchise Units & Market Presence: Hokulia currently operates around 50–60 franchise units across multiple U.S. states, including California, Utah, Idaho, Georgia, and Texas.
Brand Journey: From its roots in Hawaiian authenticity, the brand perfected proprietary syrup flavors, partnered with an established ice-cream company, refined its signature shave-ice process, and designed “shack” environments to capture the laid-back island vibe.
Industry Category: Hokulia sits within the frozen dessert / quick-service restaurant (QSR) industry, specializing in ice cream, shave ice, smoothies, and treats.
Ownership Structure: Operated under a solid franchisor system with supply-chain and product-development support from its ice-cream industry partners.
Pre-launch support
Site selection assistance: Guidance on finding, negotiating, and approving locations.
Build-out support: Design and construction support for inline, drive-thru, or mobile formats.
Grand-opening assistance: Staff training and marketing help during launch.
Initial training
Classroom training: Comprehensive instruction on operations, customer service, food prep, cost control, and marketing.
On-the-job training: Hands-on support during opening to ensure operational readiness.
Ongoing operational support
Operations manuals: Detailed SOPs for product prep, quality control, hygiene, and cost management.
Marketing support: National campaigns, digital-media assets, and local marketing templates.
Supply-chain advantage: Access to approved vendors and volume-based pricing.
Field support: Periodic visits, audits, and continuous improvement feedback.
Innovation & product development: Regular rollout of new flavors, seasonal specials, and promotional programs.
Continuous growth resources
Peer networking, franchisee forums, and multi-unit growth guidance.
Seasonal marketing campaigns to maintain brand visibility and drive traffic.
Multi-format flexibility
The brand’s adaptable formats allow franchisees to run mobile shacks, inline stores, or drive-thru units, each with specialized training and logistical support.
Entrepreneurial mindset: Motivated self-starter ready to take ownership and engage with the community.
Customer-focused leader: Friendly, energetic, and passionate about creating memorable guest experiences.
Background: Food-service or retail experience helps but isn’t mandatory — the system is designed for teachability.
Investment readiness: Adequate liquid capital and net worth to support start-up and early operations.
Community-oriented: Enjoys hosting local events, engaging families, and leveraging social media to attract customers.
Growth-driven: Interested in scaling into multi-unit or regional ownership.
Hands-on operator: Willing to oversee daily operations initially for quality control and team development.
| Item | Estimate / Range |
|---|---|
| Franchise Fee | $28,000 – $40,000 (varies by format) |
| Total Initial Investment | $120,000 – $300,000 + (typical range $122K–$237K) |
| Minimum Cash Requirement | $75,000 liquid capital; $200,000 net worth (approx.) |
| Royalty Fee | 6 % of gross sales |
| Marketing Fee | 2 % of gross sales (national / co-op advertising) |
| Working Capital | $1,500 – $15,000 for early operations |
| Break-Even Period | 12 – 24 months (average estimate; varies by location and execution) |
| Potential Revenue Streams | Walk-in dessert sales, mobile / event catering, corporate parties, branded merchandise, seasonal specials |
| Infrastructure Cost | Inline stores (1,000 – 1,700 sq ft) require higher build-out costs; mobile “shack” units have lower overhead and event flexibility |
