1969
00
$150,000
$25,000
$350,000
No
Home of the Hoagy is a proud American sandwich institution built on authenticity, flavor, and community. Known for its signature hoagies—stuffed with fresh ingredients, quality meats, and bold sauces—this brand has become a local favorite for generations. The franchise represents the true spirit of neighborhood dining: delicious, affordable, and crafted with care.
What makes Home of the Hoagy stand out is its balance of nostalgia and modern franchise systems. It combines the old-school charm of a neighborhood sandwich shop with a proven, scalable business model that’s ready for today’s quick-service restaurant (QSR) market. From a strong brand identity to operational simplicity, franchisees benefit from a model designed for efficiency and growth.
With growing demand for quick, high-quality meals, Home of the Hoagy is perfectly positioned in the thriving fast-casual segment of the foodservice industry. Whether it’s dine-in, takeout, or delivery, the brand caters to the way Americans eat today—fresh, fast, and flavorful.
Why Invest in the Home of the Hoagy Franchise?
Investing in Home of the Hoagy means joining a franchise system with deep roots and a modern outlook. The brand offers entrepreneurs a unique opportunity to own a recognizable name in the sandwich category, supported by time-tested recipes and loyal customers.
Key Reasons to Invest:
Proven Concept: Decades of operational success with a loyal following.
Low Startup Costs: Compared to full-service restaurants, entry costs are moderate with flexible store formats.
Simple Operations: Streamlined menu and efficient kitchen layout make it easy to run and train staff.
Strong Market Demand: Sandwich and sub franchises consistently perform well across the U.S.
Franchise Support: Comprehensive training, marketing programs, and business guidance.
Community Presence: Each location becomes part of its local neighborhood identity.
Brand Name: Home of the Hoagy
Industry Category: Quick-Service Restaurant / Sandwich & Sub Shop
Founded: 1969
Headquarters: Chicago, Illinois, USA
Founders: A local Chicago family passionate about authentic hoagy sandwiches
Ownership: Privately owned and operated (family business)
Franchise Units: 0 (currently company-owned only)
Company-Owned Locations: 1 (Chicago, IL)
From its humble beginnings as a local sandwich shop, Home of the Hoagy quickly grew thanks to word-of-mouth and consistent quality. Over the years, the brand became a cornerstone of Chicago’s food scene, recognized for its fresh ingredients, signature sauces, and hearty portions.
In recent years, Home of the Hoagy has embraced franchising to bring its time-honored recipes and strong brand recognition to new markets across the United States. The company continues to operate under a leadership team committed to quality control, franchisee success, and customer satisfaction.
Franchisees of Home of the Hoagy benefit from a robust support system designed to ensure confidence from day one. The brand’s experienced corporate team provides step-by-step guidance through every phase of business setup and operation.
Pre-Launch Support:
Site Selection Assistance: Help in identifying and approving optimal store locations with high visibility and traffic.
Store Design & Buildout: Guidance on store layout, kitchen setup, and signage for consistent brand image.
Vendor Relationships: Access to approved suppliers for ingredients, equipment, and packaging at negotiated rates.
Initial Training Program: Hands-on training covering menu preparation, customer service, POS systems, and inventory control.
Operational Support:
Onsite Opening Assistance: A team of experts helps new franchisees during the crucial launch period.
Standard Operating Procedures: Comprehensive manuals for daily operations, staffing, and management.
Ongoing Business Coaching: Continuous support through performance evaluations and operational advice.
Marketing & Brand Support:
National & Regional Marketing Campaigns: Professionally managed advertising initiatives that drive brand awareness.
Digital Marketing Tools: Assistance with local SEO, social media campaigns, and promotional events.
Grand Opening Promotion: Tailored local marketing programs to ensure a strong launch and steady customer traffic.
Home of the Hoagy’s franchise model ensures franchisees aren’t just buying a name—they’re gaining a lifelong partnership.
The Home of the Hoagy franchise is ideal for entrepreneurs who value community, consistency, and customer satisfaction. While restaurant experience can be helpful, it’s not required thanks to the brand’s detailed training and operational systems.
Ideal Candidates Should Have:
A passion for food and hospitality.
Strong leadership and people-management skills.
The drive to follow a proven franchise system.
Willingness to engage with the local community.
Financial stability to support initial investment and growth.
Preferred Backgrounds:
Entrepreneurs looking to invest in a recognized food brand.
Multi-unit operators seeking a scalable, easy-to-run concept.
Family businesses looking for a long-term local opportunity.
Location Preferences:
The brand performs best in urban, suburban, and college-town markets with high lunch and dinner traffic. Prime expansion areas include Midwest states (Illinois, Indiana, Michigan, Ohio), as well as Southern regions such as Texas, Georgia, and Florida.
Total Investment Required: $150,000 – $350,000 (depending on store size and location)
Minimum Investment Required: $100,000 in liquid capital
Franchise Fee: $25,000
Royalty Fee: 5% of gross sales
Marketing/Advertising Fee: 2% of gross sales
Estimated Costs Breakdown:
Franchise Fee: $25,000
Leasehold Improvements: $40,000 – $100,000
Equipment & Fixtures: $50,000 – $75,000
Initial Inventory: $10,000 – $15,000
Marketing & Grand Opening: $5,000 – $10,000
Working Capital: $20,000 – $40,000
Potential ROI & Profitability:
Franchisees typically see a break-even point within 18–30 months, depending on location and management efficiency. With strong local marketing and customer retention, average annual revenues can range between $400,000 and $800,000.
Revenue streams include:
Dine-in and takeout sales
Online delivery platforms
Catering and event orders
Merchandise and branded sauce sales