2009
500
$3,500,000
$75,000
$13,300,000
No
Home2 Suites by Hilton was founded in 2009 as a fresh and innovative extended-stay hotel brand under the Hilton Worldwide umbrella, one of the most recognized and trusted hospitality companies globally. The brand was conceived to meet the evolving needs of modern travelers seeking flexible, affordable, and stylish accommodations that combine the comforts of home with Hilton’s hallmark service excellence.
Home2 Suites was created with the vision to disrupt the extended-stay segment by offering spacious suites, eco-friendly initiatives, and cutting-edge amenities in vibrant, convenient locations. Hilton’s legacy dates back to 1919, founded by Conrad Hilton, and has grown into a global hospitality powerhouse operating over 6,000 properties worldwide.
While Home2 Suites primarily focuses on the USA market, Hilton’s expansive footprint includes emerging markets like India, where it continues to expand through various brands, reflecting strong growth potential. Home2 Suites fits within the midscale extended-stay category in the hospitality industry, competing with brands like Staybridge Suites and Residence Inn, but with a distinct focus on eco-consciousness, affordability, and community-centric design.
Home2 Suites by Hilton presents an unparalleled franchise opportunity within the booming extended-stay hotel sector. This brand stands out with its unique blend of comfort, convenience, and sustainability, catering to long-term travelers, business professionals, and families alike. Each suite is thoughtfully designed with fully equipped kitchens, flexible workspaces, and modern décor, providing guests with a seamless living experience whether their stay lasts days or months.
The brand's commitment to innovation is evident through its eco-friendly practices, such as water-saving fixtures, energy-efficient lighting, and recycling programs, appealing to the environmentally conscious traveler. Coupled with Hilton’s world-class loyalty program, Hilton Honors, Home2 Suites enjoys strong brand recognition and a loyal customer base.
Positioned in key growth markets across the USA, Home2 Suites targets urban and suburban locations with high demand for extended-stay accommodations — such as business hubs, tech corridors, and regions with significant temporary workforce needs. This strategic market positioning enables franchisees to leverage robust occupancy rates and steady revenue streams.
Investing in a Home2 Suites by Hilton franchise offers several compelling advantages:
Strong Brand Equity: Backed by Hilton’s global reputation, the franchise benefits from extensive marketing reach and customer trust.
Growing Extended-Stay Market: The extended-stay hotel sector is experiencing significant growth due to rising business travel, relocations, and the rise of remote work arrangements.
Eco-Friendly & Modern Concept: Home2 Suites’ focus on sustainability and modern amenities resonates with today’s consumers, driving repeat bookings.
Consumer Trends: Increasing demand for flexible, homelike accommodations among millennials and Gen Z professionals who value experience and comfort.
Proven Operational Model: Streamlined systems and comprehensive support minimize operational risk.
High Profitability & ROI: With efficient operating costs and strong demand, franchisees can expect attractive margins and steady cash flow.
Expanding Market Reach: Opportunities to develop in metropolitan and secondary markets offer scalable growth potential.
Home2 Suites by Hilton offers comprehensive support to franchisees at every stage:
Pre-Launch Support: Site selection assistance, market analysis, construction guidance, and brand standards orientation.
Operational Training: Intensive programs covering front desk management, housekeeping, food and beverage services, and customer service protocols.
Marketing Support: Access to Hilton’s global marketing campaigns, local advertising strategies, digital marketing tools, and loyalty program integration.
Academic & E-Learning: Continuous education modules and training webinars keep franchisees and staff updated on best practices and innovations.
Ongoing Support: Dedicated franchise managers provide ongoing operational consultation, quality audits, and business performance reviews.
Technology Integration: State-of-the-art property management systems, reservation platforms, and revenue management tools.
This robust support infrastructure empowers franchisees to maintain high standards and maximize profitability.
The ideal Home2 Suites franchisee is:
Experienced Entrepreneur or Investor: Preferably with a background in hospitality, real estate, or service industries.
Passionate About Hospitality: Committed to delivering exceptional guest experiences and upholding Hilton’s brand values.
Financially Capable: Able to meet the investment requirements and sustain working capital until the business reaches break-even.
Location-Savvy: Interested in developing properties in key urban, suburban, or growing secondary markets with demand for extended-stay accommodations.
Operationally Engaged: Willing to actively participate in business management or hire competent staff to run daily operations efficiently.
Growth-Oriented: Motivated to expand within the Hilton ecosystem or develop multiple franchise locations over time.
Franchise Fee: $75,000
Estimated Total Investment: $13,300,000 – $22,700,000
Minimum Liquid Capital: $3,500,000
Minimum Net Worth: $10,000,000
Royalty Fee: 5% of gross revenue
Brand Marketing Fund Contribution: 4%
Franchise Units in USA: Over 500+ and growing
Total Investment Range: $13.3 million – $22.7 million
Minimum Investment Required: $13.3 million
Established Date: 2009
