2013
40
$180,000
$39,800
$380,000
No
Honor Yoga is a leading wellness and yoga studio franchise that blends mindful living, community connection, and sustainable business practices into one powerful brand. Founded on the belief that yoga should be accessible to everyone, Honor Yoga has built a reputation for offering a welcoming, inclusive environment for people of all ages, backgrounds, and abilities.
With its serene studio design, eco-conscious ethos, and community-first philosophy, Honor Yoga stands out as one of America’s most respected boutique wellness franchises. Each studio offers a wide range of yoga styles—from beginner-friendly classes to advanced flows, restorative sessions, aerial yoga, meditation, and teacher training programs—creating multiple streams of recurring revenue for franchise owners.
Positioned in the fast-growing $100+ billion global wellness industry, Honor Yoga gives entrepreneurs an opportunity to own a purpose-driven business that promotes health, mindfulness, and balance while building long-term profitability.
Investing in an Honor Yoga franchise means becoming part of a nationally recognized wellness movement that’s transforming lives through yoga and conscious living. As Americans continue to prioritize mental health, holistic wellness, and community engagement, Honor Yoga offers a proven business model aligned perfectly with today’s lifestyle trends.
Top reasons to invest:
High-demand industry: Yoga and wellness studios are among the fastest-growing segments in the fitness market.
Proven model: Honor Yoga’s systems ensure a seamless launch, efficient operations, and long-term member retention.
Sustainability-focused: Eco-friendly designs and conscious business practices attract health- and planet-minded consumers.
Community-driven brand: Each studio becomes a local hub for mindfulness, connection, and self-improvement.
Flexible ownership: Investors can choose owner-operator or semi-absentee models, ideal for entrepreneurs seeking balance between business and lifestyle.
Honor Yoga was founded in 2013 by Maria Turco, a passionate yoga instructor and entrepreneur dedicated to spreading the practice of yoga beyond physical exercise into mindful living. Headquartered in Hamilton, New Jersey, the brand began with a simple mission—to make yoga accessible, affordable, and sustainable for everyone.
Over the years, Honor Yoga has grown into a trusted wellness franchise with 40+ studios across the United States. The franchise operates under a system that emphasizes environmental responsibility—using eco-friendly materials, sustainable flooring, and non-toxic paint in all studio builds.
Honor Yoga is part of the health and fitness franchise sector, focusing on the yoga, meditation, and holistic wellness market. Its growth strategy revolves around community integration, consistent brand standards, and strong franchisee support that ensures every location reflects the Honor Yoga philosophy.
Honor Yoga’s comprehensive franchise support system helps new owners succeed from day one, regardless of prior yoga or fitness experience.
Pre-launch Support:
Site selection and lease negotiation assistance.
Studio layout, architectural guidance, and eco-friendly design consultation.
Access to proprietary management systems and setup support.
Grand opening planning and marketing launch campaigns.
Training Programs:
Initial Training: A multi-phase program covering studio operations, yoga philosophy, membership management, and leadership development.
Instructor Certification Support: Assistance in finding or certifying instructors through Honor Yoga’s teacher training programs.
Technology & Operations: Training in POS systems, scheduling software, and member engagement platforms.
Ongoing Support:
Regular business coaching and operational reviews.
Local and digital marketing campaigns designed by the corporate team.
Continuous updates to class offerings and curriculum.
Access to franchisee community forums and mentorship.
Honor Yoga’s leadership team is deeply involved in franchise success—providing continuous guidance, operational resources, and a sense of belonging to every owner in the network.
Honor Yoga seeks passionate, purpose-driven entrepreneurs who believe in making a difference in their communities through wellness and mindfulness.
Ideal candidates include:
Individuals with a passion for health, yoga, or community service.
Entrepreneurs with experience in management, fitness, or customer-facing industries.
Investors seeking a semi-absentee business model with recurring revenue.
Owners who align with sustainable and ethical business values.
Those ready to create a welcoming, inclusive space where people can reconnect with themselves and others.
While yoga or fitness experience is beneficial, it’s not required—Honor Yoga’s strong training and systems ensure success even for first-time owners.
| Franchise Investment Breakdown | Estimated Cost (USD) |
|---|---|
| Total Investment Range | $180,000 – $380,000 |
| Minimum Liquid Capital Required | $75,000 – $100,000 |
| Franchise Fee | $39,800 |
| Royalty Fee | 6% of gross sales |
| Marketing Fund Contribution | 2% of gross sales |
| Studio Size Required | 1,800 – 2,500 sq. ft. |
| Working Capital | $15,000 – $30,000 |
| Average Studio Revenue Potential | $350,000 – $600,000 annually |
| Break-even Period | Typically within 18–24 months |
| Franchise Units (Approx.) | 40+ across the USA |
Honor Yoga franchises benefit from multiple income streams, including class memberships, private sessions, workshops, teacher training, merchandise sales, and special events—all contributing to strong recurring revenue and community loyalty.
