2008
15
$200,000
$25,000
$450,000
No
How Do You Roll? is a modern, fast-casual sushi restaurant franchise that redefines how Americans enjoy sushi—fresh, customizable, and served at lightning speed. Founded with the vision of making sushi approachable and fun, the brand pioneered the “build-your-own” sushi roll concept, blending creativity with culinary excellence. Unlike traditional sushi restaurants that rely on a chef-driven model, How Do You Roll? empowers customers to craft their perfect rolls from a wide array of fresh ingredients, proteins, and sauces—offering a personalized dining experience in a vibrant, fast-casual atmosphere.
This franchise stands at the intersection of health-conscious eating, innovation, and convenience—three powerful trends driving the modern food industry. With its efficient operating model, compact footprint, and proven concept, How Do You Roll? presents entrepreneurs with an exciting opportunity to own a distinctive brand that resonates with both sushi lovers and newcomers to Japanese cuisine. Whether placed in a bustling urban center, college town, or suburban lifestyle plaza, this brand brings a fresh, modern twist to fast dining—without compromising quality or authenticity.
Investing in a How Do You Roll? franchise means joining a trailblazer in the fast-casual sushi category. This franchise appeals to today’s generation of diners who value customization, freshness, and speed—all within an inviting, social environment.
Here’s why investors are drawn to How Do You Roll?:
Innovative Concept: The brand’s “build-your-own sushi” model differentiates it from any other sushi or Asian fast-casual brand in the market.
Strong Market Demand: Sushi continues to be one of the fastest-growing categories in the U.S. restaurant industry, with a massive audience for healthy, convenient meals.
Efficient Operations: Streamlined kitchen setup, minimal waste, and easy-to-train staff make this franchise ideal for multi-unit operators and first-time investors alike.
Brand Recognition: After gaining national attention through media exposure—including its memorable appearance on Shark Tank—How Do You Roll? remains a known and respected brand with loyal customers.
Adaptable Format: Works well in malls, airports, downtowns, and mixed-use developments—offering flexibility in real estate strategy.
Brand Name: How Do You Roll?
Industry Category: Fast-Casual Dining / Asian Cuisine / Sushi Restaurant Franchise
Headquarters: Austin, Texas, USA
Founded: 2008
Founders: Yuen Yung and Peter Yung
Franchise Units (Peak): 40+ locations across the USA
Current Units: Approximately 10–15 active units
Ownership Model: Mix of franchised and company-operated stores
How Do You Roll? was founded in Austin, Texas, in 2008 by brothers Yuen and Peter Yung, who set out to make sushi more accessible, customizable, and fun for everyone. Growing up in a restaurant-owning family, the Yung brothers recognized that while Americans loved sushi, many were intimidated by the traditional experience. They wanted to change that—by creating a fast-casual sushi bar where anyone could “build their own roll” with fresh ingredients, bold flavors, and friendly service.
The concept quickly captured public attention for its innovative approach—combining the art of sushi with the simplicity of fast-casual dining. Customers could choose from a variety of proteins, vegetables, sauces, and toppings, allowing them to create sushi rolls or bowls tailored to their taste and dietary preferences.
How Do You Roll? gained national recognition when the founders appeared on the popular TV show Shark Tank in 2013, where they impressed both investors and viewers with their creativity and vision. The exposure propelled the brand into rapid expansion, leading to over 40 franchise locations across key markets such as Texas, California, Florida, and Arizona.
Over time, the brand has evolved its model to ensure sustainable growth, operational consistency, and strong franchisee support. Today, How Do You Roll? continues to embody the spirit of culinary innovation, offering a fresh, approachable, and customizable sushi experience in a modern fast-casual setting.
The franchise remains a strong player in the healthy fast-food and Asian-inspired dining segment, appealing to consumers who seek quick, nutritious, and globally inspired meals. Backed by a scalable business model, efficient operations, and an ever-growing market for sushi and fresh dining options, How Do You Roll? represents a forward-thinking franchise opportunity for entrepreneurs looking to invest in one of the most dynamic food trends in America.
How Do You Roll? ensures every franchise partner is equipped with the knowledge and resources to succeed. The brand provides extensive pre-launch, operational, and ongoing support designed to help franchisees manage day-to-day operations efficiently and maintain brand consistency.
Pre-Opening Support:
Comprehensive site selection assistance and lease negotiation guidance.
Restaurant layout and interior design support.
Vendor introductions for equipment, signage, and supplies.
Pre-launch marketing and community engagement campaigns.
Training Program:
Intensive hands-on training at the corporate headquarters covering food prep, safety, inventory control, and customer service.
On-site training during the restaurant’s opening week to ensure a smooth launch.
Access to an operations manual and online learning resources.
Ongoing Support:
Regular operational audits to maintain quality standards.
Continuous marketing assistance, including digital advertising and seasonal promotions.
Menu innovation updates and new product rollouts.
Dedicated franchise support team available for consultation and troubleshooting.
How Do You Roll? is best suited for entrepreneurs who appreciate innovation in food service and are eager to deliver exceptional customer experiences. While restaurant experience is helpful, it’s not required—what matters most is passion, leadership, and commitment.
Ideal candidates include:
Entrepreneurs or investors passionate about healthy, customizable dining concepts.
Existing restaurant operators seeking to diversify their portfolio.
Individuals with a background in hospitality, food service, or retail management.
Owners who enjoy engaging with their local community and building a loyal customer base.
Franchisees should possess strong organizational and communication skills, an ability to manage a team, and sufficient financial capability to invest in the setup and growth of their location.
Preferred Locations: Urban centers, shopping districts, college campuses, and high-foot-traffic suburban areas.
| Investment Category | Estimated Cost (USD) |
|---|---|
| Total Investment Required | $200,000 – $450,000 |
| Minimum Liquid Capital | $100,000 |
| Franchise Fee | $25,000 – $35,000 |
| Royalty Fee | 5% of gross sales |
| Marketing Fund | 2% of gross sales |
| Infrastructure & Build-Out Costs | $120,000 – $250,000 |
| Equipment & Furnishings | $40,000 – $60,000 |
| Initial Inventory & Supplies | $10,000 – $15,000 |
| Working Capital (First 3 Months) | $20,000 – $50,000 |
| Expected ROI | 20% – 30% annually (average) |
| Break-Even Time | 18 – 30 months |
| Revenue Streams | Dine-in, Takeout, Catering, Online Delivery, Branded Merchandise |
