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Hues Peace Love Paint Powerwash Opportunities

USA & CAN

Established

2022

Franchise Units

50

dollar

Minimum Investment

$150,000

dollar

Franchise Fee

$49,500

dollar

Total Investment Range

$250,000

Home Based

No

Description

Groovy Hues Peace Love Paint Powerwash is redefining the home improvement industry with a vibrant, modern approach to residential and commercial painting and power washing services. More than just a painting company, Groovy Hues is a lifestyle brand built around professionalism, customer care, and a love for color.
With its unique blend of creativity, reliability, and eco-friendly practices, the brand brings a “feel-good” vibe to homes and businesses across America.

Groovy Hues operates under the Homefront Brands umbrella—a respected family of essential service franchises—ensuring strong operational systems, strategic growth, and marketing support. The franchise stands out by combining two high-demand services—painting and power washing—under one unified model, allowing franchise owners to maximize revenue streams throughout the year.

From interior transformations to exterior makeovers, Groovy Hues offers clients a seamless experience powered by technology, transparent pricing, and a customer-first culture. As homeowners increasingly invest in beautifying and maintaining their properties, Groovy Hues provides a lucrative opportunity for entrepreneurs to join a brand that blends creativity with profitability.

Why Invest in This Franchise?

Investing in a Groovy Hues Peace Love Paint Powerwash franchise means stepping into a scalable, recession-resistant business with multiple income opportunities. The brand isn’t just about paint—it’s about bringing joy, style, and long-lasting value to people’s homes.

Here’s why investors across the USA are choosing Groovy Hues:

  • Booming Market Demand: The U.S. home improvement industry exceeds $400 billion annually, with painting and exterior maintenance ranking among the top requested services.

  • Dual-Service Revenue Model: By offering both painting and power washing, franchisees enjoy consistent income across seasons.

  • Strong Corporate Support: Backed by Homefront Brands, Groovy Hues offers world-class franchise development, training, and marketing expertise.

  • Proven Systems: Every process—from quoting to project management—is standardized for efficiency and quality control.

  • Low Overhead: Operate a mobile-based business with minimal fixed costs and no retail space required.

  • Lifestyle Flexibility: Enjoy independence with a balanced work-life schedule while managing a professional team.

  • Sustainable and Ethical Approach: Groovy Hues promotes eco-friendly paints and responsible cleaning products, aligning with today’s conscious consumers.


Background

Established Year: 2022
Founder(s): Jeff Dudan and the Homefront Brands Leadership Team
Headquarters: Charlotte, North Carolina, USA
Franchise Units: 50+ and expanding rapidly across multiple U.S. states
Industry: Home Improvement, Painting, Power Washing

Groovy Hues was founded to disrupt the traditional painting industry with a brand that speaks to both quality and creativity. With decades of franchising experience through Homefront Brands, the team behind Groovy Hues built the business on a strong operational foundation and a vibrant identity that resonates with modern homeowners.

The company has quickly positioned itself as a trusted name in residential and commercial improvement, offering superior craftsmanship, transparent pricing, and excellent customer service. Through advanced CRM systems, digital quoting tools, and a strong social media presence, Groovy Hues makes every project smooth for customers and profitable for franchise owners.


Support Training

Groovy Hues provides one of the most comprehensive franchise support systems in the home services sector. From pre-launch preparation to ongoing marketing, franchisees receive full guidance to ensure operational success.

Pre-Launch Support

  • Assistance with business setup, licensing, and territory selection

  • Access to proprietary systems, operations manuals, and digital tools

  • Equipment, vehicle, and vendor procurement guidance

Training Program

  • Initial Training: Conducted at headquarters in North Carolina, covering service operations, sales, marketing, and team management

  • Field Training: Hands-on experience in an active Groovy Hues location to build real-world confidence

  • Technology Training: Use of CRM systems, quoting software, and online marketing automation tools

Marketing Support

  • Professionally designed marketing campaigns and digital advertising

  • Local SEO optimization and lead generation strategies

  • Access to creative assets, social media templates, and branding materials

Ongoing Support

  • Regular business coaching and performance tracking

  • National marketing fund contributions for brand growth

  • Access to preferred vendor discounts and continuous operational updates

Groovy Hues ensures every franchise owner feels confident, supported, and ready to scale their business from day one.


Ideal Candidate

Groovy Hues welcomes passionate entrepreneurs who want to build a community-centered, creative, and profitable business. Prior painting or power washing experience is not required—just strong leadership, motivation, and a customer-focused mindset.

The ideal franchisee should:

  • Have strong management or business development experience

  • Be enthusiastic about customer service and team leadership

  • Possess an entrepreneurial drive with a long-term growth mindset

  • Have liquid capital between $75,000–$100,000 and total investment capacity of $150,000–$250,000

  • Reside in or target high-growth suburban and metro markets across the USA

Groovy Hues franchisees often come from industries such as construction, project management, sales, or corporate leadership, seeking to transition into business ownership with a reliable, proven model.


Financial Detail

Investment CategoryEstimated Cost (USD)
Initial Franchise Fee$49,500
Total Investment Range$150,000 – $250,000
Minimum Liquid Capital Required$75,000
Royalty Fee6% of gross sales
Brand Development Fund2% of gross sales
Marketing Budget (Local)$1,000 – $3,000/month
Working Capital$20,000 – $40,000
Franchise Units (2025)50+ and expanding nationwide
Expected ROI25% – 35% annually (based on territory performance)
Break-even TimeTypically 12–18 months
Potential Revenue StreamsInterior Painting, Exterior Painting, Power Washing, Deck & Fence Staining, Commercial Projects


Groovy Hues offers multiple income avenues, making it one of the most attractive investments in the home improvement sector today. Its low start-up costs, high gross margins, and scalable systems allow entrepreneurs to build a thriving, community-driven business.



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