2019
25
$250,000
$25,000
$450,000
No
The Humble Donut Co. franchise is a fast-growing, boutique-style mini donut and coffee brand redefining America’s love for donuts. Known for its freshly made-to-order mini donuts, creative toppings, and customizable options, Humble Donut Co. has carved a niche in the booming specialty dessert market. Its modern design, warm atmosphere, and irresistible aroma of fresh donuts create an unforgettable guest experience that keeps customers coming back.
Positioned as an affordable and scalable concept under the respected Huddle House, Inc. family, Humble Donut Co. offers franchisees the power of an established brand network with the charm of a community-oriented business. With its compact footprint, simple operations, and cross-brand synergy, Humble Donut Co. is quickly becoming one of the most attractive bakery and café franchise opportunities in the United States.
Investing in a Humble Donut Co. franchise means joining a proven business model that perfectly balances creativity, profitability, and operational simplicity. The concept thrives on America’s growing demand for artisanal, grab-and-go breakfast and dessert options. Whether opened as a stand-alone location or paired with a Huddle House restaurant, the franchise provides multiple revenue channels — including dine-in, takeout, catering, and delivery.
Franchisees benefit from a low start-up cost, a streamlined supply chain, and a high-margin menu centered around customizable donuts, premium coffee, and specialty beverages. The concept is highly adaptable, with models suited for traditional retail, drive-thru, and non-traditional spaces such as campuses, airports, and malls. For entrepreneurs looking for a scalable food franchise with strong brand support and a loyal customer base, Humble Donut Co. stands out as a smart investment.
Established Year: 2019
Founders & Ownership: Humble Donut Co. is owned and operated by Huddle House, Inc., a renowned American breakfast and casual dining brand founded in 1964. The Humble Donut Co. concept was developed as a modern, quick-service complement to Huddle House’s classic diner experience.
Since its debut, Humble Donut Co. has expanded across the United States, leveraging the infrastructure, expertise, and franchise systems of Huddle House to drive growth. The brand focuses on small-format locations with simple equipment needs and efficient operations. With a strong presence across the Southeast and Midwest, Humble Donut Co. is now seeking ambitious franchisees nationwide to bring its signature mini donut experience to new communities.
Industry Category: Food & Beverage – Bakery Café / Dessert Franchise
Headquarters: Atlanta, Georgia, USA
Franchise Units: Over 25+ locations open or in development across the USA (as of 2025)
Humble Donut Co. provides one of the most comprehensive training and support systems in the dessert franchise industry, ensuring franchisees are equipped to succeed from day one.
Pre-Launch Support:
Site selection assistance with demographic and traffic analysis
Lease negotiation guidance and store design consultation
Complete build-out support, including layout, décor, and equipment sourcing
Pre-opening marketing and grand opening campaigns to generate local buzz
Operational Training:
Intensive training program at a certified training location covering product preparation, store management, and customer service
In-store training during the grand opening phase for the franchisee and staff
Access to detailed operational manuals and ongoing best practices
Marketing & Brand Support:
National and local marketing campaigns to drive awareness
Access to digital marketing materials, social media assets, and promotional templates
Continuous marketing support for seasonal offers, new products, and loyalty programs
Ongoing Support:
Regular field visits and performance reviews from franchise consultants
Assistance with vendor relations, supply chain management, and menu innovation
Continuous training updates via webinars and regional meetings
This multi-level support structure helps franchisees maintain consistency, profitability, and customer satisfaction across every unit.
The ideal Humble Donut Co. franchisee is someone who blends passion with practicality — a motivated entrepreneur eager to bring smiles to their community through great food and service. The concept is perfect for:
First-time business owners seeking an easy-to-manage, high-traffic retail business.
Experienced restaurateurs or multi-unit operators looking to diversify their portfolio with a complementary quick-service brand.
Investors and area developers who want scalable, multi-location opportunities.
Individuals with strong people skills, local marketing know-how, and a passion for hospitality.
A background in food service or retail management is helpful but not required. The franchise system is designed to simplify operations, making it accessible even for those new to the restaurant industry. Ideal territories include high-traffic urban centers, college towns, suburban communities, and travel corridors.
| Type | Estimated Cost (USD) |
|---|---|
| Total Investment | $250,000 – $450,000 |
| Minimum Liquid Capital Required | $150,000 |
| Franchise Fee | $25,000 |
| Royalty Fee | 5% of gross sales |
| Marketing Fee | 2% of gross sales |
| Average Store Size | 800 – 1,200 sq. ft. |
| Working Capital | $20,000 – $50,000 |
| Expected ROI | 15% – 25% (typically within 2–3 years) |
| Break-even Time | 12 – 18 months |
| Franchise Units | 25+ and growing nationwide |
| Revenue Streams | Dine-in, takeout, delivery, catering, merchandise, beverages |
With its flexible footprint, low labor requirements, and strong brand recognition through Huddle House’s national network, Humble Donut Co. offers franchisees the opportunity to own a profitable dessert concept with community appeal and long-term growth potential.
