2001
10
$350,000
$35,000
$600,000
No
Ian’s Pizza by the Slice is more than just another pizza shop—it’s a neighborhood staple that has redefined how Americans enjoy pizza. Known for its creative flavor combinations, high-quality ingredients, and fun, laid-back vibe, Ian’s Pizza has built a cult following across the United States. Whether it’s the signature Mac n’ Cheese slice or innovative vegan options, every menu item reflects a passion for community, creativity, and comfort food.
As a franchise, Ian’s Pizza offers entrepreneurs a well-established model with a loyal customer base, efficient operations, and a strong brand identity. With roots in the heart of Madison, Wisconsin, Ian’s Pizza has expanded thoughtfully, focusing on authenticity, sustainability, and local connection. The brand’s proven systems, streamlined menu, and inclusive culture make it one of the most exciting pizza franchise opportunities for 2025 and beyond.
Why Invest in Ian’s Pizza by the Slice Franchise?
Investing in an Ian’s Pizza franchise means joining a brand that’s as authentic as the slices it serves. Unlike mass-market pizza chains, Ian’s Pizza thrives on individuality, creativity, and local engagement. Franchisees benefit from a business that delivers both profitability and purpose.
Strong Brand Identity: A recognized name in the Midwest and growing nationwide, Ian’s Pizza stands out for its inventive flavors and fun culture.
Proven Systems: With years of operational excellence, Ian’s provides franchisees with tested methods for consistent quality and profitability.
Community-Centric Model: Each location connects deeply with its local community—through partnerships, local sourcing, and genuine hospitality.
High-Volume Concept: The “pizza by the slice” format drives quick turnover and appeals to a wide range of customers, from students to professionals.
Growing Market: The fast-casual pizza sector continues to expand, with strong demand for authentic, artisanal concepts.
Established: 2001
Founders: Ian Gurfield and co-founder Mike Bausch
Headquarters: Madison, Wisconsin, USA
Industry: Fast-Casual / Pizza Franchise
Franchise Units: 10+ (with ongoing expansion in the Midwest and select U.S. markets)
Ian’s Pizza was born in 2001 in Madison, Wisconsin, where the brand quickly became a local legend among college students and downtown residents. The founders, passionate about high-quality, affordable food and community connection, turned a simple pizza shop into an icon. Their inventive “pizza by the slice” model, featuring bold toppings and rotating seasonal menus, attracted media attention and loyal fans.
Today, Ian’s Pizza operates in multiple U.S. cities including Madison, Milwaukee, Denver, and Seattle. The franchise continues to grow through a community-first approach, strong franchise support, and commitment to sustainability and local ingredients. Ian’s remains privately held and focused on careful, quality-driven expansion rather than aggressive franchising.
Ian’s Pizza offers one of the most comprehensive franchise support systems in the pizza industry. Franchisees receive ongoing guidance from a corporate team that understands every aspect of the business—from dough-making to marketing strategy.
Pre-Opening Support:
Site selection assistance and demographic analysis
Lease negotiation guidance and build-out support
Access to vendor relationships and approved equipment lists
Full project management for setup and grand opening
Initial Training Program:
4–6 weeks of in-store hands-on training at a certified training location
Operational procedures, menu preparation, and product quality management
POS system, customer service, and cost control techniques
Marketing & Launch Support:
Grand opening marketing plan with local PR support
Social media and community engagement guidance
Brand-approved promotional templates and seasonal campaigns
Ongoing Support:
Field visits and performance reviews
Updated marketing materials and limited-time offers
Continuous product innovation and menu R&D
Online franchisee portal with training modules and best practices
Ian’s Pizza believes that every franchise partner deserves consistent communication and continuous improvement tools to stay competitive and profitable.
Ian’s Pizza is looking for franchise partners who share its values of creativity, quality, and community. While restaurant experience is helpful, it’s not mandatory—what matters most is leadership, business acumen, and a passion for hospitality.
Ideal Candidates Include:
Entrepreneurs with a strong interest in food and hospitality
Existing multi-unit operators looking to diversify their portfolio
Community-minded individuals who enjoy local engagement and people-first culture
Investors with a net worth of $400,000+ and liquidity of at least $150,000
Personal Traits:
Commitment to operational excellence and customer satisfaction
Strong communication and leadership skills
Willingness to follow a proven system and uphold brand standards
Passion for creativity, local flavor, and a collaborative environment
Location Preference:
Ian’s Pizza franchises perform best in vibrant, walkable areas—college towns, urban centers, and mixed-use districts where lunch and late-night crowds thrive.
| Franchise Details | Estimated Cost (USD) |
|---|---|
| Total Investment Required | $350,000 – $600,000 |
| Minimum Investment Required | $350,000 |
| Franchise Fee | $35,000 |
| Royalty Fee | 6% of gross sales |
| Marketing Fund Contribution | 2% of gross sales |
| Working Capital | $25,000 – $50,000 |
| Equipment & Build-Out Costs | $200,000 – $300,000 |
| Initial Inventory & Supplies | $15,000 – $25,000 |
| Expected ROI | 18% – 25% annually |
| Average Break-Even Time | 18–24 months |
| Revenue Streams | Dine-in, takeout, delivery, catering, event sales |
The “pizza by the slice” business model ensures high turnover and strong cash flow, with relatively low food and labor costs compared to full-service restaurants. Franchisees can achieve sustainable profitability with strategic site selection and effective local marketing.
