2015
25
$180,000
$30,000
$400,000
No
Icy-N-Spicy is redefining the fast-casual dining landscape in America with its innovative approach to Indian fusion cuisine. Known for its irresistible blend of bold Indian spices and global flavors, Icy-N-Spicy offers a vibrant menu that appeals to both traditional food lovers and modern palates. From signature wraps, spicy rice bowls, and fusion curries to refreshing desserts and beverages, every dish is crafted to deliver an unforgettable experience. The brand bridges the gap between authentic Indian taste and American fast-casual convenience, making it a popular choice for multicultural audiences across the United States. With a growing reputation for quality, freshness, and customer satisfaction, Icy-N-Spicy stands as a franchise built for long-term success in the booming ethnic and quick-service restaurant (QSR) market.
Investing in an Icy-N-Spicy franchise means joining one of the most exciting and scalable brands in the ethnic dining segment. The U.S. market has seen a rising demand for authentic yet approachable Indian flavors, and Icy-N-Spicy delivers exactly that—delicious food, quick service, and strong margins. The brand combines operational simplicity with menu flexibility, allowing franchisees to run efficient kitchens while offering a diverse menu that attracts repeat customers.
Icy-N-Spicy also stands out with its dual focus on dine-in and takeout models, making it resilient in today’s fast-evolving foodservice industry. From vibrant brand identity to digital ordering and loyalty programs, every element of the business has been designed to maximize visibility and customer engagement. Franchisees benefit from a proven business system, affordable setup options, and an experienced corporate team committed to helping them grow.
Icy-N-Spicy was founded in 2015 by a team of passionate food entrepreneurs with a vision to modernize Indian cuisine for global audiences. What began as a small restaurant known for its signature “fusion bowls” quickly expanded into a recognized brand that celebrates the diversity of Indian flavors while embracing American dining culture. The brand’s mission has always been to make Indian food mainstream, accessible, and exciting for everyone.
Today, Icy-N-Spicy operates and franchises units across multiple U.S. states, with a growing footprint in major metropolitan areas and college towns. Its franchising journey began in 2019, and since then, the company has been expanding through single-unit and multi-unit franchise partnerships. Icy-N-Spicy operates within the Fast-Casual / Ethnic Fusion Restaurant Industry, one of the fastest-growing segments in American dining, supported by consumer trends favoring fresh, bold, and customizable food experiences.
Founded: 2015
Franchising Since: 2019
Industry: Fast-Casual / Indian Fusion Restaurant
Headquarters: USA
Current Franchise Units: 25+ and expanding
Icy-N-Spicy’s success lies in its hands-on approach to franchisee development. From pre-launch planning to ongoing operations, franchise owners receive end-to-end support designed to ensure long-term profitability.
Pre-Launch Support:
Comprehensive site selection assistance with demographic analysis and lease negotiation support.
Detailed restaurant layout and kitchen design guidance to maximize efficiency and customer flow.
Vendor introductions for equipment, ingredients, and technology systems.
Grand opening marketing campaigns, including digital promotions and local PR.
Training Program:
Every new franchise owner participates in an extensive 3-4 week training program at a certified Icy-N-Spicy location. The curriculum includes kitchen operations, inventory control, customer service, marketing, and financial management. Team members are trained to replicate the brand’s quality standards, ensuring consistency across all franchise locations.
Ongoing Support:
Dedicated franchise consultant for continuous operational guidance.
National and regional marketing campaigns to drive brand awareness.
Technology and software support for POS, delivery integration, and loyalty programs.
Regular field visits, performance audits, and innovation workshops.
Continuous menu development with seasonal offerings and limited-time promotions.
Icy-N-Spicy is perfect for entrepreneurs who are passionate about food, hospitality, and community engagement. Prior restaurant experience is helpful but not mandatory—what matters most is enthusiasm, commitment, and a customer-first mindset.
Ideal Candidate Attributes:
Strong business acumen and leadership skills.
Interest in operating a hands-on business with potential for multi-unit expansion.
Passion for introducing Indian fusion cuisine to local communities.
Ability to build and lead a motivated service team.
Financial capability to meet investment requirements.
The brand is especially well-suited for investors located in urban centers, college towns, and high-traffic retail zones, where diverse food cultures thrive. Icy-N-Spicy also welcomes experienced restaurateurs seeking to diversify their portfolio with a modern ethnic brand that offers both dine-in and delivery revenue channels.
| Category | Estimated Cost (USD) |
|---|---|
| Total Investment Range | $180,000 – $400,000 |
| Minimum Investment Required | $150,000 |
| Franchise Fee | $30,000 |
| Royalty Fee | 6% of gross sales |
| Marketing Fee | 2% of gross sales (national marketing fund) |
| Working Capital | $25,000 – $50,000 |
| Build-Out & Equipment | $100,000 – $200,000 |
| Initial Inventory | $10,000 – $15,000 |
| Training & Opening Support | Included |
| Average Break-Even Period | 12 – 18 months |
| Expected ROI | 20% – 30% (based on performance and location) |
| Potential Revenue Streams | Dine-in, Takeout, Delivery, Catering, Food Truck / Events |
