2007
1
$246,000
$40,000
$460,000
No
Il Mito Trattoria & Enoteca brings the charm of authentic Italian dining to life with handcrafted dishes, a curated wine list, and genuine hospitality. Combining the sophistication of fine dining with the comfort of a welcoming trattoria, Il Mito offers a franchise opportunity that delivers both elegance and profitability. The brand’s concept emphasizes fresh, locally sourced ingredients, chef-driven menus, and a warm dining atmosphere that appeals to today’s discerning diners. As the U.S. restaurant landscape evolves, Il Mito stands out by offering an immersive dining experience that blends the best of Italian culinary tradition with modern operational systems.
For entrepreneurs seeking to invest in a restaurant brand that values authenticity, innovation, and guest satisfaction, Il Mito represents a refined yet scalable opportunity to bring premium Italian dining to new markets across the United States.
Why Invest in This Franchise?
Unique Concept – Unlike quick-service Italian chains, Il Mito offers a full-service dining and wine-bar experience designed to capture both casual diners and upscale food enthusiasts.
Strong Consumer Demand – The demand for authentic Italian cuisine and elevated dining continues to grow, positioning Il Mito in a lucrative segment of the U.S. restaurant market.
Early-Stage Growth Advantage – With limited franchise units currently in operation, early investors have the chance to secure prime territories and enjoy first-mover advantages.
Comprehensive Franchise Support – From training to marketing to ongoing operations guidance, Il Mito provides complete support to ensure a smooth launch and sustained growth.
Multiple Revenue Streams – The model supports dine-in, takeout, private events, catering, and wine sales, creating diversified income potential.
Established Year: 2007
Founder: Chef Michael Feker
Headquarters: Wauwatosa, Wisconsin, USA
Industry Category: Full-Service Restaurant | Italian Cuisine | Wine Bar
Franchise Launch: 2022
Current Franchise Units: 1 (U.S. location with nationwide expansion underway)
Brand Story & Journey:
Il Mito Trattoria & Enoteca was founded in 2007 by Chef Michael Feker, an acclaimed culinary professional with over three decades of international experience. After graduating from the prestigious California Culinary Academy, Chef Feker dedicated his career to redefining the Italian dining experience—emphasizing simplicity, authenticity, and a passion for flavor.
Il Mito began as a beloved local restaurant in Wauwatosa, Wisconsin, quickly earning a reputation for its chef-inspired menu, handmade pastas, fresh sauces, and welcoming atmosphere. Guests were drawn not only to the quality of the food but also to the warm, genuine hospitality that reflected the heart of Italian culture.
Building on its local success, Chef Feker transformed Il Mito into a franchise-ready concept that could be replicated without losing its artisanal touch. The “Trattoria & Enoteca” model was developed to deliver a refined yet approachable dining experience — combining authentic Italian meals with an extensive wine selection in an elegant, casual setting.
Brand Vision:
Il Mito’s mission is to create memorable dining experiences built on passion, freshness, and hospitality. Every franchise partner is encouraged to uphold the brand’s promise — serving authentic Italian cuisine crafted with love and connecting people through the joy of food and wine.
Market Presence in the USA:
Established footprint in Wisconsin with ongoing expansion to major U.S. cities.
Positioned within the premium casual dining segment, a fast-growing category valued for its balance between quality and accessibility.
Competitive edge through its dual-concept model — a full-service trattoria paired with a wine-focused enoteca, appealing to both everyday diners and special-occasion guests.
Ownership & Leadership:
Chef Michael Feker remains actively involved as the brand’s Founder and CEO, personally mentoring new franchisees, overseeing menu development, and ensuring that every restaurant reflects Il Mito’s culinary philosophy and standards. His leadership provides franchisees with authentic insight, hands-on support, and a brand built on credibility and culinary excellence.
Il Mito is deeply committed to franchisee success. The brand’s comprehensive support program ensures that each partner receives the tools, knowledge, and systems necessary to operate efficiently and deliver an exceptional guest experience.
Pre-Launch Support:
Assistance with site selection and lease negotiation
Guidance on layout, construction, and restaurant design
Help with supplier connections and initial inventory setup
Initial Training:
40+ hours of classroom training covering operations, brand history, and management
90+ hours of hands-on training in a live restaurant setting
Guidance from Chef Michael Feker himself on menu preparation and service quality
Operational & Ongoing Support:
Access to proprietary recipes, kitchen standards, and systems manuals
Regular visits, operational reviews, and brand audits
Menu innovation and seasonal updates from the corporate culinary team
Marketing Support:
Pre-opening marketing and grand-opening event guidance
Ongoing local marketing strategies, digital campaigns, and PR templates
National brand advertising and promotional initiatives
Il Mito seeks franchise partners who are passionate about hospitality and committed to excellence. The ideal franchisee is not just an investor but a brand ambassador who values food, culture, and customer experience.
Ideal Qualities:
Entrepreneurial spirit and leadership mindset
Background in hospitality, restaurant management, or business operations (preferred but not mandatory)
Ability to recruit and manage a professional restaurant team
Financial capability to meet the required investment and sustain early operations
Desire to build a long-term business and deliver consistent quality
Ideal Locations:
Urban and suburban areas with a vibrant dining culture, strong middle-to-upper-income demographics, and spaces suitable for 2,000–3,500 sq ft full-service restaurant environments.
Note: Figures below are approximate and should be confirmed through the Franchise Disclosure Document (FDD).
Initial Investment Range: $246,000 – $460,000 (estimated for a single unit)
Franchise Fee: $40,000 (initial fee)
Royalty Fee: 5% of gross sales
Marketing Fee: 1% of gross sales
Minimum Cash Required: Approximately $40,000
Estimated Net Worth: At least $250,000 recommended
Working Capital: Includes 3 months of operating reserves
Break-Even Period: Estimated 2 – 4 years (depending on location and sales volume)
Revenue Streams: Dine-in service, takeout, catering, wine and beverage sales, and private dining events
