Established
2013
Franchise Units
40
Minimum Investment
$40,000
Franchise Fee
$40,000
Total Investment Range
$350,000
Home Based
No
Description
Invincible Fitness has become one of America’s most recognized names in high-performance training, functional workouts, and community-driven wellness programs. Known for its energetic atmosphere, innovative workout formats, and strong brand culture, Invincible Fitness continues to expand nationwide as health-focused lifestyles surge in popularity. The brand blends strength training, metabolic conditioning, mobility, and personalized coaching into a fitness experience that attracts members of all ages and fitness levels.
What sets Invincible Fitness apart is its ability to combine boutique-style attention with scalable operational systems. This franchise is built for sustained growth, multi-unit scalability, and high member retention driven by effective programming, exceptional customer experience, and strong membership models. Invincible Fitness is not just another gym—it is a community, a lifestyle, and a highly appealing business opportunity for entrepreneurs who want to be part of a growing, future-proof industry.
Why Invest in the Invincible Fitness Franchise?
Investing in Invincible Fitness allows you to enter one of the most resilient industries in the United States—the health, fitness, and wellness market. With Americans increasingly prioritizing strength, longevity, and mental wellness, demand for professional fitness studios continues to rise.
Here’s what makes Invincible Fitness a standout opportunity:
✔ A Proven Fitness Model
The franchise offers structured classes, customized fitness programs, and a hybrid coaching model that maintains consistency across all locations while allowing each studio to develop a community feel.
✔ High Membership Retention
Programs are designed around accountability and progression, keeping members engaged long-term.
✔ Multiple Revenue Channels
From memberships and personal training to nutrition programs, branded challenges, supplements, and retail, franchisees have several revenue streams to boost profitability.
✔ Strong Brand Culture
Invincible Fitness markets itself as a movement—creating a loyal customer base and strong word-of-mouth referrals.
✔ Growing Demand for Boutique Fitness
Boutique studios continue to outperform traditional big-box gyms in revenue per square foot and member engagement.
✔ Franchisee-Focused Support System
From launch to daily operations, franchisees receive comprehensive support designed to accelerate growth and strengthen business performance.
Background
Established Year
Invincible Fitness was founded in 2013 with the vision of creating a results-driven, motivational fitness destination built around expert coaching and accountability.
Founders
The brand was started by a team of certified fitness experts and entrepreneurs passionate about building a community-focused training experience. Their combined backgrounds in strength training, sports performance, and fitness business management helped shape the franchise’s strong operational blueprint.
Brand Journey
From a single studio concept, Invincible Fitness quickly became a recognized name thanks to its training philosophy, supportive environment, and member results. Over time, the brand introduced advanced programming, proprietary workout formats, and a performance-driven culture that set it apart from competitors.
Franchise Active Units
Invincible Fitness currently operates 40+ active units across the United States, with new locations under development in key growth markets.
Ownership & Market Presence
Invincible Fitness is independently owned and has positioned itself as a rising boutique fitness franchise with a strong presence in suburban and urban communities. The brand competes within the boutique fitness, functional training, health & wellness industries—categories experiencing steady national growth.
Support Training
Invincible Fitness invests heavily in its franchisee support structure to ensure each owner develops a thriving and profitable studio.
Pre-Launch Support
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Site selection assistance
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Real estate negotiation support
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Studio layout planning & architectural guidance
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Equipment sourcing and installation
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Pre-opening marketing campaigns
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Recruitment and onboarding support for initial staff
Initial Franchisee Training
Franchisees undergo an intensive onboarding program that covers:
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Fitness operations and daily management processes
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Class programming and schedule planning
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Member retention techniques
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Staff hiring, training & leadership development
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Customer experience management
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Sales training and membership conversion strategies
Operational Support
Invincible Fitness provides ongoing operational guidance, including:
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Updated workout programming
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Performance analytics dashboard
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Operations manuals
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Helpdesk support
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Business coaching and studio growth consultations
Marketing Support
Franchisees receive:
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National brand marketing assets
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Social media campaigns
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Local marketing playbooks
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Access to branded promotional materials
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Special event planning & corporate partnerships
Ongoing Training & Support
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Monthly webinars and coaching calls
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Annual franchise conference
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Continuous training modules for owners and staff
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Updates on fitness trends, industry changes & best practices
Ideal Candidate
Invincible Fitness is ideal for individuals passionate about wellness, community engagement, and running a high-energy business. The brand seeks franchise partners who fit the following characteristics:
✔ Background & Experience
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Prior experience in fitness, health, coaching, or customer service is beneficial but not required
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Strong leadership and team-building skills
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Ability to manage membership sales and daily studio operations
✔ Personality & Passion
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Enthusiastic about helping people achieve their fitness goals
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Comfortable engaging with community members
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Motivated by building a high-impact, results-driven environment
✔ Investment Capability
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Ability to meet financial qualifications
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Commitment to operational excellence
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Willingness to follow the franchise’s proven systems
✔ Location Preference
Ideal markets include:
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Suburban neighborhoods
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High-traffic commercial districts
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Areas with strong residential growth
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Communities with demand for boutique fitness services
Financial Detail
| Financial Category | Amount / Range |
|---|---|
| Total Investment Required | $180,000 – $350,000 |
| Minimum Investment Required | Approx. $150,000 |
| Franchise Fee | $40,000 – $50,000 |
| Active Franchise Units (USA) | 40+ Units |
| Studio Build-Out & Infrastructure Cost | $90,000 – $180,000 |
| Fitness Equipment Package | $30,000 – $60,000 |
| Initial Marketing Budget | $10,000 – $25,000 |
| Technology & Software Setup | $3,000 – $7,000 |
| Working Capital (First 3–6 Months) | $15,000 – $40,000 |
| Royalty Fee | 6% of Gross Revenue |
| Brand Marketing Fund | 1–2% of Gross Revenue |
| Training & Onboarding Costs | Included in Franchise Fee |
| Leasehold Improvements | $25,000 – $70,000 |
| Expected ROI Timeline | 18 – 30 Months |
| Break-Even Period | 6 – 12 Months |
| Primary Revenue Streams | Memberships, Personal Training, Nutrition Programs, Retail, Challenges, Corporate Wellness |