Established
2020
Franchise Units
14
Minimum Investment
$250,000
Franchise Fee
$30,000
Total Investment Range
$550,000
Home Based
No
Description
Iron 24 is one of the most innovative fitness franchise concepts to emerge in the U.S. gym market—an automated, technology-driven fitness model designed for today’s convenience-focused consumer. Built around a 24/7, staff-optional operating system, Iron 24 eliminates many of the high-overhead challenges that traditional gyms face. With no sales teams, no front-desk staff, and minimal ongoing labor requirements, franchise owners benefit from a streamlined fitness business that is easier to run, more scalable, and more profitable long-term.
The Iron 24 concept was created to offer a modern, stress-free fitness solution for members and a more efficient ownership experience for franchisees. The brand positions itself as a next-generation gym—combining smart tech, automated access, frictionless memberships, and a clean, performance-driven environment. As consumer demand for health and wellness continues to surge across the United States, Iron 24 offers entrepreneurs an opportunity to tap into a resilient industry with a model that is lean, flexible, and built to grow.
Why Invest in This Franchise?
Investing in Iron 24 aligns entrepreneurs with a brand that understands the future of fitness. Here’s why Iron 24 stands out:
1. Low Labor, High Efficiency Model
Iron 24 significantly reduces staffing requirements thanks to its automated access, app-based onboarding, and self-service membership system. Franchisees enjoy fewer operational headaches and lower monthly expenses.
2. Strong Demand for 24/7 Fitness
The U.S. fitness market has shifted toward convenience, flexibility, and self-directed workouts. Iron 24 caters perfectly to that lifestyle by offering round-the-clock access with minimal friction.
3. Scalable Multi-Unit Potential
With low overhead and a simple operational structure, franchisees can scale into multiple territories more easily compared to traditional gyms.
4. Technology-Driven Member Experience
From app-based entry to automated membership management, Iron 24 appeals to younger demographics and busy professionals who want a modern, intuitive fitness environment.
5. Attractive Investment Structure
Compared to large full-service gyms, Iron 24 requires significantly less build-out, lower payroll, and manageable ongoing expenses—enhancing profitability and minimizing risk.
Background
Established: Early 2020s
Founders: A group of fitness and technology professionals with decades of combined experience in gym operations, fitness franchising, and digital wellness solutions.
Franchise Active Units: 14
Industry Category: Health & Wellness, Gym & Fitness Franchises
Market Presence: The brand is expanding aggressively across suburban, urban, and growing metro communities where consumers demand affordable, accessible fitness options.
Iron 24 was born out of the need for a more efficient, member-centric fitness model. Traditional gyms often deal with staffing problems, costly overhead, and complex membership sales processes. Iron 24’s founders recognized these challenges and developed a streamlined concept that reduces friction for both the owner and the customer.
Operating under a lean infrastructure, Iron 24 blends simplicity with high-quality fitness facilities—strength equipment, functional training zones, free weights, and machines designed to offer serious gym value without the unnecessary layers of retail, staffing, or complicated sales systems.
Support Training
Iron 24 provides comprehensive support to ensure franchisees are confident and well-equipped from day one.
Pre-Launch Support
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Site Selection Guidance: Assistance in securing high-traffic, cost-efficient locations based on local market research and demographic analysis.
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Lease Negotiation Support: Tools and guidance to help franchisees secure favorable terms.
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Build-Out & Design Assistance: Detailed facility layout plans, equipment selection guidance, and vendor coordination.
Operational Training
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Initial Franchisee Training Program: Covers daily operations, financial management, equipment maintenance, safety protocols, and member experience management.
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Technology Training: In-depth training on Iron 24’s automated systems, including access control, membership management software, mobile app setup, and reporting tools.
Marketing & Launch Support
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Grand-opening marketing blueprint
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Digital marketing strategies
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Local advertising playbook
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Social media content templates
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Branded assets for community outreach
Ongoing Support
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Regular performance reviews
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Continuous system improvements
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National marketing campaigns
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Dedicated franchisee support team
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Updated playbooks as new technology is released
Iron 24’s commitment to simplification and operational support ensures franchisees never feel overwhelmed, even without prior fitness industry experience.
Ideal Candidate
Iron 24 is designed for both new investors and seasoned entrepreneurs who want a business that is simple to operate, scalable, and tech-driven. The ideal franchisee embodies:
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Entrepreneurial Mindset: Someone who wants to own a business that runs lean and leverages automation.
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Interest in Fitness or Wellness: A passion for helping others live healthier lives is a major advantage.
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Business or Management Background: Helpful but not required; the system is straightforward enough for first-time owners.
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Multi-Unit Ambition: Investors looking to expand across several territories will find Iron 24’s model ideal for rapid replication.
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Financial Capability: Ability to meet investment requirements and sustain working capital during the initial ramp-up period.
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Location Flexibility: Best suited for suburban and urban areas with strong population growth, working professionals, and a demand for convenient 24/7 gyms.
Financial Detail
| Category | Estimated Cost |
|---|---|
| Total Investment Required | $250,000 – $550,000 |
| Minimum Investment Required | $250,000 |
| Franchise Fee | $30,000 – $45,000 |
| Active Franchise Units (Current) | ~10–20+ Units |
| Build-Out / Infrastructure Cost | $120,000 – $300,000 |
| Equipment Package | $80,000 – $150,000 |
| Grand Opening Marketing Budget | $10,000 – $25,000 |
| Working Capital (First 3–6 Months) | $15,000 – $30,000 |
| Technology & Software Fees | $250 – $500 / month |
| Royalty Fees | 5% – 7% of Gross Revenue |
| National Marketing Fund | 1% – 2% of Gross Revenue (if applicable) |
| Expected ROI | Strong, due to low labor and recurring revenue model |
| Estimated Break-Even Timeline | 12–24 Months |
| Potential Revenue Streams | Memberships, PT add-ons, merchandise, vending, small group training |