Established
2013
Franchise Units
8
Minimum Investment
$120,000
Franchise Fee
$30,000
Total Investment Range
$250,000
Home Based
No
Description
iSmash is one of the most recognizable names in the device repair and tech-services franchise industry, known for bringing fast, reliable, and customer-friendly repair solutions to communities across the United States. As consumer dependence on smartphones, tablets, laptops, and wearable tech continues to rise, iSmash has positioned itself as a trusted brand offering same-day repair services with professional quality and a modern retail experience.
From cracked iPhone screens and broken laptop hinges to water-damaged devices and battery replacements, iSmash’s service portfolio covers an extensive range of high-demand tech repairs—making it a recession-resistant and consistently profitable business model. The brand’s clean, contemporary store design, combined with trained technicians and transparent pricing, has helped iSmash earn a strong reputation in competitive urban and suburban markets.
For aspiring entrepreneurs, the iSmash franchise offers a compelling blend of low overhead, scalable operations, strong brand equity, and an expanding customer base that keeps the business busy year-round. With device usage increasing across households, schools, and corporate sectors, the iSmash franchise stands as a powerful opportunity in a fast-growing, necessity-driven market.
Why Invest in this Franchise?
Investing in an iSmash franchise gives entrepreneurs the chance to enter a booming industry with significant recurring demand. The average American owns 3–5 digital devices, all of which require ongoing maintenance, upgrades, and repairs. As replacement costs for smartphones and laptops rise, consumers prefer affordable repair services—boosting the growth of the device-repair sector.
Key reasons investors choose iSmash include:
1. High-Demand, Recession-Resistant Services
Broken phones and malfunctioning laptops don’t stop during economic downturns. Device repair remains essential, keeping revenue consistent.
2. Broad Customer Base
Individuals, schools, hospitals, small businesses, and corporate offices rely heavily on tech repairs—giving franchisees multiple revenue streams from day one.
3. Fast Onboarding & Streamlined Operations
iSmash simplifies store setup, hiring, training, and operations with proven systems that minimize guesswork and accelerate profitability.
4. Strong Brand Recognition
The brand has earned a reputation for reliable service, fast turnaround, and high customer satisfaction—key elements that attract repeat customers.
5. Scalable Business Model
Franchisees can expand into multi-unit ownership, mobile repair service vans, and corporate contracts to increase long-term potential.
Background
iSmash was built on the idea that consumers deserve fast, reliable, and professional repair services for the devices they use every day. Founded in 2013 by Julian Shovlin, the brand emerged from a simple but powerful realization: people were growing increasingly frustrated with slow repair turnaround times, inconsistent service quality, and the lack of trustworthy tech-repair shops. Shovlin’s vision was to create a repair service that felt more like a premium retail experience—clean stores, skilled technicians, honest pricing, and repairs done in under an hour.
Over the years, iSmash expanded its service range from smartphone screen repairs to a far more extensive suite of solutions, including laptop repairs, tablet diagnostics, data recovery, battery replacements, and advanced technical fixes. By developing strong supply-chain relationships, proprietary repair processes, and a standardized store operating model, the brand created a scalable and efficient franchise system that appeals to both customers and investors.
As consumer dependence on digital devices increased, iSmash grew rapidly and established itself as a recognized player in the tech repair and retail services industry. The company’s continued investment in training, equipment, and customer experience helped the franchise stand out in a category that is often fragmented and dominated by small, independent shops.
Today, iSmash operates 8 active franchise units in the United States, with 21 additional locations sold or in development, reinforcing the brand’s strong momentum and strategic national growth. The company’s market presence continues to expand in high-traffic retail destinations, business districts, and suburban shopping centers—areas with dense populations and high device usage.
iSmash remains privately owned and continues to focus on innovation, quality control, and consistent brand execution across all franchise locations. This commitment has allowed the franchise to secure a respected position across the USA tech-repair landscape and build a loyal customer base that relies on iSmash for everyday device needs.
Support Training
iSmash offers one of the most comprehensive support and training programs in the tech-repair franchise space. Their franchisees benefit from:
1. Pre-Launch Support
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Site selection assistance
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Lease negotiation support
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Store layout and architectural guidance
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Complete equipment and inventory planning
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Vendor and sourcing partnerships
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Pre-opening marketing campaigns to generate local buzz
2. Operational Training
Franchisees and technicians undergo hands-on training covering:
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Device diagnostics
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Smartphone, tablet, laptop, and wearable repairs
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Micro-soldering basics
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Customer service
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Retail management
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Inventory controls
Training is delivered through workshops, online modules, and on-site sessions.
3. Marketing Support
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Local marketing playbook for grand opening and ongoing promotions
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Social media guidelines
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Paid advertising assistance
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SEO-optimized website for each location
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Review generation and reputation management
4. Ongoing Support
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Dedicated franchise consultant
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Regular operational audits
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New service additions (ex: new model releases)
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Access to new tools, equipment, and suppliers
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National brand campaigns
Ideal Candidate
The iSmash franchise is ideal for entrepreneurs who enjoy customer-centric retail, have an interest in technology, and want to operate a high-demand service business.
Preferred Candidate Traits:
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Strong communication and people-management skills
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Ability to follow proven processes
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Interest in technology, repairs, or retail operations
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Problem-solving mindset
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Customer service-oriented approach
Business Background
Candidates with experience in retail, operations, management, or technology often excel, but the model is accessible even to first-time business owners with sufficient training.
Investment Capability
Franchisees should have the financial resources for:
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Initial investment
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Working capital
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Inventory replenishment
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Marketing and staffing
Location Preference
Ideal store locations include:
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High-foot-traffic retail centers
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Shopping malls
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Near schools, universities, and corporate hubs
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Densely populated suburban areas
Financial Detail
| Category | Estimated Cost (USD) |
|---|---|
| Total Investment Range | $120,000 – $250,000 |
| Minimum Investment Required | Approx. $120,000 |
| Franchise Fee | $30,000 – $40,000 |
| Store Build-Out & Construction | $40,000 – $90,000 |
| Fixtures, Furniture & Equipment (FFE) | $15,000 – $30,000 |
| Repair Tools & Technical Equipment | $10,000 – $20,000 |
| Initial Inventory (Parts & Accessories) | $7,500 – $15,000 |
| Marketing & Grand Opening Budget | $7,500 – $15,000 |
| Training & Onboarding Costs | $3,000 – $5,000 |
| Working Capital (First 3 Months) | $15,000 – $30,000 |
| Technology & Software Setup | $2,000 – $5,000 |
| Royalty Fee | 5% – 7% of gross sales |
| Brand Marketing Fund | 1% – 2% of gross sales |
| Expected ROI | Strong due to high service margins |
| Break-Even Period | 6 – 18 months |
| Potential Revenue Streams | Device repairs, battery replacements, micro-soldering, laptop/tablet repairs, accessories, data recovery, corporate accounts |