Established
1954
Franchise Units
35
Minimum Investment
$375,000
Franchise Fee
$35,000
Total Investment Range
$1,379,000
Home Based
No
Description
Jimboy’s Tacos is one of the most recognizable legacy taco brands in America, built on a simple idea that turned into a loyal following: fresh ingredients, a signature crispy Parmesan-dusted taco shell and a bold, distinctive flavor that customers can’t find anywhere else. Founded in 1954 on the shores of Lake Tahoe, this iconic brand has evolved from a small mobile kitchen into a well-structured franchise system offering a memorable guest experience and a highly repeatable business model.
Unlike other taco franchises that blend into a crowded market, Jimboy’s stands out for its authenticity, longevity and cult-like fan base. Generations of customers return for the same original flavors they grew up with, while the brand continues to modernize through updated store designs, digital ordering, loyalty programs and operational efficiencies. For entrepreneurs seeking a restaurant brand with staying power, strong identity and a proven franchise framework, Jimboy’s Tacos offers a rare opportunity to join a legacy concept with fresh growth potential across the United States.
Why Invest in This Franchise?
Investing in Jimboy’s Tacos means joining a brand with character, history and a strong presence in the fast-casual Mexican category. Here’s what makes it stand out:
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A Truly Unique Product – The Parmesan-grilled shell is the trademark of the brand, offering a flavor customers crave.
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Brand Longevity Since 1954 – A track record of more than 70 years in business speaks to the strength and consistency of the concept.
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Strong Customer Loyalty – Its distinctive taste and nostalgia factor create repeat business and steady traffic.
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Efficient Operating Model – Streamlined kitchen systems, simple menu execution and established supplier partnerships support consistent operations.
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Flexible Store Formats – Suitable for dine-in, takeout, drive-thru, and high-traffic neighborhood locations.
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Strategic Growth Opportunity – Markets across the USA remain open, giving new franchisees the chance to secure high-value territories early.
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Franchisor Support System – Comprehensive training, marketing guidance and operational oversight help franchisees build a profitable, scalable business.
Background
Established Year: 1954
Where It Started: Lake Tahoe, California
Founder: Jim “Jimboy” Knudson
Franchise Launch: Late 1960s
Headquarters: Folsom, California
Industry Category: Quick-Serve / Fast-Casual Mexican Food
Approximate Active Franchise Units: Around 35
Jimboy’s Tacos began as a small mobile trailer, serving freshly prepared tacos to locals and tourists at Lake Tahoe. Word spread quickly, and the brand transitioned into brick-and-mortar restaurants. Over time, Jimboy’s became a beloved regional staple known for its crispy tacos, straightforward menu and home-style cooking approach. Today, the company continues to grow through franchising, maintaining its heritage while updating store environments, designs and technology to match modern consumer expectations.
Support Training
Jimboy’s Tacos offers a thorough franchise support system tailored to help new operators succeed from the very beginning:
Pre-Launch Support
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Help with site selection, territory evaluation and lease negotiation.
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Assistance with restaurant layout, store design and equipment planning.
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Guidance on permit processes, build-out timelines and vendor coordination.
Initial Training
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Extensive training in food preparation, kitchen operations and guest service.
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Classroom modules covering management systems, staffing, safety protocols and financial controls.
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On-the-job training at existing Jimboy’s locations to ensure hands-on learning.
Grand Opening Support
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Opening week operational assistance.
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Local marketing activation plans.
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Staff support for proper execution of brand standards.
Ongoing Support
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Regular field visits and operational audits.
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Menu innovation and seasonal product introductions.
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Continuous training updates and optional refresher programs.
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National and regional marketing initiatives with brand-approved assets.
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Technology tools for POS systems, delivery integration and reporting.
Ideal Candidate
Jimboy’s Tacos is best suited for entrepreneurs who are passionate about restaurants, hospitality and hands-on leadership. The ideal candidate includes:
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Individuals with food service or retail management experience (not mandatory but helpful).
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Investors with strong operational focus, teamwork skills and consistency in execution.
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Multi-unit operators looking to add a recognizable brand to their portfolio.
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Owners who want to be involved in daily operations, especially in the first year.
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Financially prepared investors with the ability to manage the initial investment, working capital and ongoing operating needs.
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Franchisees located in or targeting high-traffic suburban and urban areas, including shopping centers, residential neighborhoods and drive-thru corridors.
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Business owners who value community presence and local marketing involvement.
Financial Detail
Below are general investment estimates for a Jimboy’s Tacos franchise. Actual amounts may vary by location, restaurant size and build-out conditions.
Total Initial Investment:
Approximately $375,000 to $1,379,000
Minimum Liquid Capital:
Around $200,000
Minimum Net Worth Recommended:
Approximately $500,000
Franchise Fee:
Around $35,000
Royalty Fee:
Approximately 5% of gross sales
Marketing / Advertising Fee:
Around 3% of gross sales
Working Capital:
Estimated $15,000 to $80,000 depending on launch size and staffing requirements.
Infrastructure & Build-Out Costs:
Construction, equipment, signage, interior design, technology systems and furnishings make up the bulk of the investment.
Marketing Budget:
Includes grand-opening promotions, digital marketing, local campaigns and brand materials recommended by the corporate team.
Expected ROI & Break-Even:
Return on investment varies by location, traffic patterns, labor costs and operational execution. Many franchisees report strong customer repeat rates, which supports favorable long-term growth. Break-even typically depends on occupancy costs, staffing levels and sales volume. Potential revenue streams include dine-in, takeout, delivery, catering, and drive-thru sales where applicable.