Established
2018
Franchise Units
6
Minimum Investment
$213,000
Franchise Fee
$30,000
Total Investment Range
$446,000
Home Based
No
Description
Journey 333 is a results-driven fitness franchise built on a powerful coaching-based model that blends personalized attention with the energy of group training. Instead of relying on the traditional gym approach of high-volume memberships and low engagement, Journey 333 delivers structured, proven fitness experiences that help members achieve real transformation. This is a fitness brand that focuses on measurable outcomes, strong community relationships, and a business model that prioritizes retention and profitability.
As consumer demand shifts toward boutique fitness concepts that offer accountability, coaching, and lifestyle change—not just access to equipment—Journey 333 has positioned itself as a modern, scalable solution for today’s health-conscious market. For entrepreneurs searching for a fitness franchise that feels purpose-driven yet commercially strong, Journey 333 offers a compelling blend of mission, structure, and growth potential.
Why Invest in This Franchise?
Journey 333 is more than a gym—it is a structured fitness transformation program built for sustainable business success.
Key Investment Advantages:
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Unique Coaching Model: Members receive individualized coaching within a group setting, giving them personal-training-level attention at a lower cost.
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High Profit Potential: The business model is built around recurring membership revenue and high client retention, which increases margin and stabilizes cash flow.
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Scalable Operations: The brand provides systems, marketing tools, and technology that support owners as they expand to multiple locations.
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Community-Focused Brand: Journey 333 is built around empowerment, transformation, and leadership—qualities that attract both members and team talent.
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Growing Boutique Fitness Market: Consumers are increasingly shifting toward guided fitness formats, making this business well positioned for long-term growth.
Background
Established Year: Journey 333 began in 2018.
Founders: Travis Barnes and Cyndy Barnes, both deeply committed to personal development, fitness leadership, and community wellness.
Headquarters: Sayre, Pennsylvania.
Brand Journey: The brand was developed to fill the gap between personal training and group fitness, offering a structured results-driven program accessible to everyday individuals.
Industry Category: Boutique fitness, small-group personal training, lifestyle transformation.
Active Franchise Units: 6 units across the United States, with ongoing expansion plans.
Franchisor Entity: Journey 333, LLC manages franchise operations, training, and system development.
Market Positioning: A mission-oriented boutique fitness concept offering a more hands-on, founder-accessible support system than larger fitness chains.
Support Training
Journey 333 offers a comprehensive support framework covering launch, operations, coaching, and long-term growth.
Pre-Launch Support
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Site Selection Guidance: Demographic research, location analysis, and territory mapping.
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Lease & Build-Out Support: Layout planning, equipment guidance, signage planning, and contractor coordination.
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Grand Opening Marketing: Launch campaigns, pre-sale membership drive, and promotional resources.
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Journey University: A dedicated 5-day live training program at an operational franchise for hands-on training and system orientation.
Operational & Ongoing Support
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Online Training Platform: Access to on-demand training modules, operational manuals, marketing systems, and business tools.
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Business Coaching: Regular check-ins, strategic planning calls, performance reviews, and leadership coaching.
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Marketing Support: Ongoing branded marketing materials, monthly marketing guidance, and digital advertising support.
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Flat Royalty Model: Predictable royalty structure rather than percentage-based fees, giving franchisees more clarity and cost control.
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Protected Territory: Exclusive rights to operate within a defined geographic area.
Scaling & Growth Support
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Multi-unit owners benefit from discounted development fees, expansion planning, and higher-level support from the franchisor.
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Access to a peer community of franchisees for shared learning and benchmarking.
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Continuous system updates to help keep the business competitive and relevant.
Ideal Candidate
Journey 333 is a strong match for individuals who want to combine business ownership with meaningful community impact.
Ideal Candidates Include:
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Entrepreneurs with Leadership Skills: Individuals who excel at managing teams, building relationships, and fostering positive culture.
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Passionate Fitness Advocates: You don’t need to be a trainer, but a passion for wellness, personal development, and helping others is essential.
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Business-Minded Operators: Those with backgrounds in sales, customer service, business management, or service-based industries.
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Investors Seeking Multi-Unit Growth: Those interested in expanding their portfolio across multiple boutique fitness locations.
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Community-Oriented Owners: People who genuinely care about creating a supportive environment that helps members transform their lives.
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Location Preferences: Urban and suburban areas with strong middle-to-upper-income demographics and high interest in boutique and functional fitness.
Financial Detail
| Financial Category | Amount / Range (USD) |
|---|---|
| Franchise Fee | $30,000 |
| Total Investment | $213,000 – $446,000 |
| Alternative Low-End Model | $83,500 – $245,000 |
| Royalty Fee | $1,000 / month (flat) |
| Marketing Fund Fee | $500 / month |
| Equipment Cost | $45,000 – $65,000 |
| Leasehold Improvements | Varies by location |
| Working Capital | $30,000+ recommended |
| Break-Even Timeline | Approx. 6 – 18 months |
| Potential Revenue Streams | Memberships, group coaching, PT, nutrition, retail |