Established
2010
Franchise Units
11
Minimum Investment
$250,000
Franchise Fee
$35,000
Total Investment Range
$650,000
Home Based
No
Description
Just Toys Classic Cars is a distinctive franchise opportunity built for entrepreneurs who want to turn America’s timeless love for vintage automobiles into a profitable, passion-driven business. Known for its curated inventory of classic cars, muscle cars, hot rods, exotics, and collector vehicles, the brand has earned a unique reputation in the automotive resale and restoration space. The concept blends retail, showroom experience, consignment, and specialty automotive services into one highly engaging business model.
Over the years, Just Toys Classic Cars has positioned itself not just as a dealership, but as a destination for car enthusiasts. With strong brand equity in the collector-car market, the franchise appeals to buyers, sellers, and hobbyists alike—creating multiple revenue streams and sustainable year-round demand.
The franchise system brings a modern business structure to a niche and often informal industry. Through structured operations, vendor relationships, marketing systems, and a strong inventory-acquisition process, Just Toys Classic Cars gives entrepreneurs a blueprint for success in a highly passionate and premium segment of the U.S. automotive market.
Background
Just Toys Classic Cars began its journey in 2010, created by founder Michael L. Dunning alongside a small team of classic-car historians, restoration specialists, and automotive retail veterans. Their shared vision was to elevate the collector-car industry by introducing structure, transparency, and a premium customer experience to a market that had traditionally relied on informal, inconsistent buying and selling channels.
What started as a passion-driven showroom quickly evolved into a recognized brand known for honesty, professional valuations, high-quality inventory, and a strong nationwide buyer base. The founders believed that every classic vehicle had a story—and that buyers and sellers deserved a trustworthy platform where those stories could be preserved and passed on. This philosophy shaped the brand’s reputation and positioned Just Toys Classic Cars as a standout name in the U.S. collector-car segment.
Over the years, the company expanded beyond its original location and refined its business model through technology, online listings, restoration partnerships, and a structured consignment process. Today, the franchise operates 11+ active units across the United States, each providing a curated showroom experience and access to national marketing channels that attract serious collectors, hobbyists, and first-time vintage-car buyers.
Just Toys Classic Cars now stands as a respected leader in the automotive resale, classic-car consignment, and specialty dealership industry, combining modern business systems with authentic car culture. The brand continues to grow its footprint as more entrepreneurs invest in the booming collector-car market across the country.
Support Training
Just Toys Classic Cars offers a full suite of training and support resources to ensure franchisees can operate confidently—even without prior classic-car experience.
Pre-Launch Support
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Franchise onboarding and orientation
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Real estate guidance for showroom selection
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Layout and design support for display spaces
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Assistance with licensing and dealership compliance
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Vendor relationships for photography, detailing, shipping, and restoration services
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Technology setup, CRM, inventory tools, pricing systems
Operational Training
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In-person training at the flagship location
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Inventory sourcing and authentication
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Consignment intake procedures
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Vehicle appraisal and pricing strategy
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Negotiation and sales processes
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Managing customer appointments, test drives, and inspections
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Finance, paperwork, and document management
Marketing Support
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National brand marketing
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Digital lead generation through SEO, PPC, classifieds, and social media
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High-quality photography & listing templates
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Training on producing video walk-arounds
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Local advertising strategy for car shows, community events, and auto clubs
Ongoing Support
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Continuous performance coaching
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Access to proprietary dealership software
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Regular updates on market trends and vehicle valuations
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National inventory-sharing network
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Monthly franchisee calls and workshops
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Dedicated franchise support manager
Ideal Candidate
The Just Toys Classic Cars franchise is perfect for someone who blends entrepreneurial drive with a passion for automobiles. While automotive experience is helpful, it is not mandatory—the brand’s systems, training, and support prepare owners to confidently manage the business.
An ideal franchisee typically includes:
Entrepreneurs or investors looking for a premium business model
Individuals interested in a profitable, passion-driven franchise with long-term resale value.
Car enthusiasts looking for a lifestyle business
Owners who enjoy car shows, community events, collector culture, and classic-car history.
Business professionals with sales or management experience
Those with a background in retail, sales, dealership operations, marketing, or customer service will excel.
Individuals with investment capability and growth ambition
Investors looking to build a standout showroom and expand through inventory growth, events, and local brand presence.
Location Preference
High-traffic commercial areas, warehouse districts, suburban retail centers, and regions with active automotive communities.
Financial Detail
Below is a flexible, SEO-friendly structure suitable for your listing page. You may adjust figures based on franchisor disclosures or FDD details.
Total Investment Required: $250,000 – $650,000+ (depending on showroom size and inventory strategy)
Minimum Liquid Capital: $150,000 – $250,000
Franchise Fee: $35,000 – $50,000
Showroom Buildout & Infrastructure: $75,000 – $250,000
Initial Marketing Budget: $10,000 – $25,000
Inventory Strategy: Consignment-driven model reduces upfront inventory cost
Working Capital: $30,000 – $75,000
Royalty Fees: Typically 6% – 8% (or consignment-based fee structure depending on program)
Expected ROI: High potential due to premium vehicle margins and multiple revenue sources
Break-Even Time: 12–24 months depending on market, leads, and showroom size