Established
2007
Franchise Units
71
Minimum Investment
$65,000
Franchise Fee
$50,000
Total Investment Range
$240,979
Home Based
Yes
Description
Keyrenter is a leading residential property management franchise that offers a proven, tech-driven business model designed to generate consistent monthly income and long-term client relationships. With a virtual office setup, integrated website, and automation tools, franchisees can efficiently manage operations while focusing on growth. Keyrenter’s system makes it easy for entrepreneurs to launch and scale a residential property management business with minimal overhead.
Franchisees benefit from unmatched training and support, including accounting services, data entry, personal coaching, and full-scale digital marketing. Keyrenter handles essential marketing functions such as blog content, social media posts, and online reputation management—giving franchise owners the freedom to focus on customer service and portfolio expansion. This turnkey model allows new business owners to hit the ground running with confidence.
Background
Founded in 2007
First Unit Franchised: 2014
Franchised Units: 71
Company Owned Units: 0
8,600+ Doors Under Management Today
Canada Franchises: No
International Franchises: No
Owner operator: Yes
No semi-absentee model
States Registered In All states except: California, Hawaii, Rhode Island, North Dakota, South Dakota
E2 Visa accepted - except in California, Hawaii, Indiana, Rhode Island, North Dakota, South Dakota, Illinois, Maryland, Minnesota, Virginia, Washington
Support Training
Financial Assistance Provided: No, but we can refer
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Co-Operative Advertising: Yes
Training: Initial training includes 4 days at KeyUniversity in Salt Lake City. Ongoing training library available online in form of operation manuals, documents, handbooks, checklists, videos, webinars, and conference calls. Weekly 1-hr kickstart call. Annual Keyrenter Summit.
Other Misc. Info:
- This is a relationship business that is dependent on great customer service and good reviews.
- Candidate must have a secondary source of income to assist with personal / family expenses for the first 12 month ramp-up stage.
- We do require a real estate license but this should not be a deterrent as we assist our franchisees through this process after signing.
- Brick & mortar office is typically required, but paperless business model enables virtual supervision from almost anywhere with secure internet access.
- For E2Visa Candidates: All fees are non-refundable if denied by immigration, except the e2v fee (restrictions apply).
Ideal Candidate
Property management activities include prospecting and closing deals, routine property inspections with photos, marketing property with video tours, set and adjust rent rates, tenant screening, rent collection, coordinating property maintenance, posting notices, coordination of evictions if necessary, maintain accurate records, provide WOW customer service.
IDEAL CANDIDATE:
- Works full-time in business
- Embraces Technology
- Able to financially support the ramp-up stage
- Embraces Keyrenter Core Values and willing to follow proven systems
- Entrepreneurial spirit / drive to succeed
- Good communication and organizational skills
- Networker (Natural Relationship Builder)
- $150,000 Net Worth
- $75,000 Liquid
- FICO Score >700
- $150,000-$202,000 Investment (Item 7)
- Passion for Real Estate
Financial Detail
Cash Investment: $65,000; ($75,000 E-2 Candidates)
Total Investment: $116,425-$240,979
Minimum Net Worth: $150,000
Franchise Fee: $50,000
E2 Visa Fee: $15,000 (if applicable)
Additional Fees due at closing:
$5,000 Training Fee
$10,000 Business Setup Package
Ad: 1%
Royalty: 7%
Average Number of Employees: 0
Item 19: Yes
Visa Candidates: Yes
Passive Ownership: No
Home Based: Yes, but small office is necessary
B2B: No
Master Franchise Opportunities: No
Veteran Discount: Yes, 20% off of the $50,000 franchise fee.