Established
1999
Franchise Units
20
Minimum Investment
$50,000,000
Franchise Fee
$2,000,000
Total Investment Range
$30,000,000
Home Based
No
Description
KidZania is one of the world’s most powerful and recognized edutainment brands—an immersive, child-focused indoor city that blends learning, entertainment, and real-world role-play on a scale few concepts can match. With a global reputation for delivering high-quality, hands-on experiences that teach kids about careers, money management, teamwork, and responsibility, KidZania has become a beloved destination for families in major international markets.
Positioned as a premium edutainment franchise, KidZania serves the fast-growing demand for experiential learning, indoor amusement, and safe family entertainment. Each location functions as a fully operational mini-city—complete with establishments, industries, branded corporate partnerships, currency systems, and over 60–100 unique role-play activities. This innovative model attracts schools, families, corporate sponsors, community groups, and tourism markets year-round, driving strong footfall and high engagement.
KidZania’s massive brand equity, proven multi-national operations, and large-format destination footprint make it one of the most influential and scalable children’s entertainment franchises in the world. For investors exploring high-revenue, high-impact opportunities in the USA, KidZania represents a one-of-a-kind concept backed by global innovation, structured learning outcomes, and a business model that blends entertainment, education, and commercial partnership revenue.
Background
Established Year: 1999
Founded In: Santa Fe, Mexico City
Founders: Xavier López Ancona
KidZania was created to redefine how children learn about the adult world. What began as a pioneering educational entertainment park in Mexico quickly expanded into a global sensation. KidZania’s mission has always been to inspire and empower children through role-play activities that build confidence, life skills, and real-world understanding.
Over the years, the brand has expanded into multiple regions—including Asia, Europe, the Middle East, and North America. With locations in major global cities like Tokyo, London, Dubai, Singapore, and Dallas, KidZania has built a powerful international footprint.
KidZania operates through a franchise and partnership model designed for scalable growth. The brand is recognized within the edutainment, children’s entertainment, indoor amusement park, and family leisure industries. Each KidZania facility spans approximately 60,000 to 120,000 square feet, making it one of the largest and most immersive children’s attractions in the world.
Franchise Active Units (Current):
KidZania operates dozens of locations across more than 20+ countries worldwide.
KidZania’s ownership remains rooted in its founding vision while supported by international partners, commercial sponsors, and strategic real-estate collaborations that enable its large-scale destination launch model.
Support Training
KidZania’s franchise program includes one of the most comprehensive and structured training systems in the global edutainment sector.
Pre-Launch Support
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Market feasibility study and demographic research
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Real estate guidance and site selection criteria
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Architectural, interior, construction, and layout planning for a full KidZania city
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Corporate partnership development support
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Recruitment guidelines for staff, educators, operations, and management teams
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Set-up support for technology systems, security, and cashless payment operations
Operational Training
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In-depth operations manual covering guest engagement, safety protocols, staffing, and attraction management
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Hands-on training at existing KidZania centers
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Educator and facilitator training for role-play activation
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Multi-department training—including marketing, HR, customer service, and school programming
Marketing & Brand Support
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Brand launch campaign toolkit
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Access to international marketing assets and themed content
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Sponsorship acquisition systems
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Local and national PR support
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Digital, school outreach, social media, and tourism marketing playbooks
Ongoing Support
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Regular brand auditing
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Continued staff development programs
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New attraction content, role-play experiences, and seasonal events
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Corporate partner introductions and new brand activations
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Monthly and quarterly performance reviews
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Technology upgrades, safety updates, and operational system improvements
Ideal Candidate
KidZania is best suited for investors capable of managing large-scale entertainment destinations and who are passionate about education, community development, and family experiences. The ideal franchisee includes:
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Experienced Investors: Those with backgrounds in hospitality, retail, leisure, entertainment, real estate, or large-format business operations.
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Strong Capital Position: KidZania requires substantial investment, making it ideal for high-net-worth individuals, private equity groups, mall developers, or consortium partners.
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Passion for Learning & Child Development: Investors who believe in experiential learning and want to create a landmark attraction for children.
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Business Leadership: Ability to manage large teams (100+ staff), high visitor volumes, and complex operational systems.
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Location Preference: High-traffic malls, major metros, tourism destinations, large mixed-use developments, and family entertainment districts.
Entrepreneurs who want a premium, socially impactful, and globally recognized franchise will find KidZania to be an unmatched opportunity.
Financial Detail
| Category | Amount (USD) |
|---|---|
| Total Investment | $30M – $50M+ |
| Minimum Investment Required | $30M+ |
| Franchise Fee | $2M – $4M |
| Build-Out & Construction | $25M – $45M |
| Technology & Systems | $1.5M – $3M |
| Marketing (Pre-Launch) | $1.5M – $3M |
| Working Capital | $1M – $2M |
| Royalty Fees | 5% – 7% of revenue |
| Marketing Fund | 1% – 2% of revenue |
| Break-Even Time | 4 – 7 years |
| Revenue Streams | Admissions, school tours, events, retail, F&B, sponsorships |