Established
1993
Franchise Units
45
Minimum Investment
$34,000
Franchise Fee
$24,900
Total Investment Range
$75,000
Home Based
No
Description
KidzArt is a nationally recognized leader in children’s creative education, offering a unique curriculum that blends art instruction, creative thinking, and confidence-building experiences for children of all ages. With an inspiring, hands-on program delivered through after-school classes, camps, workshops, and community events, KidzArt has become a trusted enrichment partner for families, schools, and organizations across the United States. The brand is celebrated for making art accessible, structured, and joyful—even for children who don’t consider themselves artistic.
In a market where parents increasingly prioritize creativity, emotional development, and STEAM learning, KidzArt stands out as a powerful alternative to traditional tutoring or academic-only programs. Its non-competitive, encouraging environment gives children the freedom to experiment, learn new techniques, and build self-esteem. For franchise owners, this translates into a highly scalable, flexible business model with multiple revenue streams, low overhead, and year-round demand.
Whether launched as a home-based business or expanded into a dedicated studio space, KidzArt offers a proven pathway to entrepreneurship with a mission that makes a meaningful impact. It’s a franchise designed for purpose-driven operators passionate about education, creativity, and community engagement.
Why Invest in the KidzArt Franchise?
Investing in KidzArt means entering one of the most resilient and expanding corners of the children’s education and enrichment industry. Parents continually seek programs that nurture creativity, enhance problem-solving abilities, and reduce screen time—all areas where KidzArt excels. The franchise’s proprietary curriculum, structured lesson plans, and extensive training empower franchisees to operate confidently, even without an art or teaching background.
The business model is low-cost, portable, and operationally simple. KidzArt’s programs can be run in schools, community centers, libraries, churches, recreational facilities, private venues, or from an owned studio. This eliminates the high fixed costs associated with traditional education franchises, making it accessible and highly profitable.
With strong brand recognition, a supportive franchisor, and an expanding market focused on creative learning, KidzArt is an excellent opportunity for entrepreneurs seeking a meaningful, flexible, and scalable business in the booming kids’ enrichment space.
Background
Established Year: 1993
Founded By: Shell Herman
Headquarters: Lansing, Michigan, USA
Industry Category: Children’s Enrichment, Art Education, After-School Programs
Franchise Active Units (Current): Approx. 45+ locations (various formats including mobile, studio, and school-based)
KidzArt began as a passion project in the early 1990s when founder Shell Herman recognized a gap in enrichment programs that nurtured creativity in a structured, confidence-boosting way. What started as a small local art program quickly blossomed into a full franchise system as demand surged from parents, schools, and educators.
Over the years, KidzArt has expanded across the U.S. and internationally, evolving with modern education needs while preserving its core philosophy: “Every child is an artist.” Its curriculum has been refined using decades of experience, ensuring that each class delivers measurable learning outcomes—fine motor development, creative decision-making, patience, and problem-solving.
Today, KidzArt remains privately owned and passionately managed, maintaining its reputation as a leader in art-based enrichment programs. Its presence in schools, camps, and community organizations demonstrates strong market trust and a business model resilient in changing economic landscapes.
Support Training
KidzArt provides one of the most comprehensive support systems in the children’s enrichment franchise category. Their training is designed to make every franchisee fully equipped—from curriculum mastery to business development.
Pre-Launch Support
-
Market analysis and territory guidance
-
Assistance with business registration and licensing
-
Complete onboarding framework for operations
-
Support in building relationships with local schools & community partners
-
Studio setup guidance (if choosing a physical location)
Operational Training
-
In-person and virtual training covering operations, class delivery, scheduling, and staff hiring
-
Hands-on curriculum training to teach you how to deliver lessons effectively
-
Guidance for selecting instructors and managing class quality
Curriculum & Academic Support
-
Access to KidzArt’s proprietary, age-specific lesson plans and teaching materials
-
Step-by-step class flow, including scripts, training videos, and sample sessions
-
New curriculum released regularly for fresh content and seasonal programs
-
Support for offering camps, themed workshops, birthday experiences, and specialty events
Marketing & Growth Support
-
Ready-made digital marketing templates
-
Social media strategy support and branded assets
-
Local SEO guidance to help franchises rank in their territory
-
School partnership strategies to secure recurring contracts
-
Event marketing playbooks for fairs, open houses, and community activity days
Ongoing Support
-
Dedicated franchise consultant
-
Monthly training updates
-
Exclusive franchisee portal with resources
-
Annual conferences and networking
-
Performance reviews and business coaching
Ideal Candidate
KidzArt is designed for entrepreneurs who want a purpose-driven business that combines creativity, education, and community impact. You do not need to be an artist or teacher—the franchise provides all training and curriculum support.
The Ideal Franchise Owner:
-
Passionate about working with children and families
-
Has a strong desire to be involved in community programs and school partnerships
-
Comfortable with sales, outreach, and relationship building
-
Organized and capable of managing schedules, instructors, and multiple client accounts
-
Values education and creative development
-
Has the financial capability to invest in marketing and early growth initiatives
-
Is looking for a business that offers flexibility (home-based or studio model)
-
Prefers a business with proven systems, low overhead, and recurring revenue potential
KidzArt suits professionals transitioning from corporate roles, educators, stay-at-home parents seeking entrepreneurial freedom, or investors looking for a scalable, multi-unit opportunity.
Financial Detail
Total Investment Required: $34,000 – $75,000+ (depending on model: mobile vs. studio)
Minimum Investment Required: Approx. $34,000
Franchise Fee: $24,900 – $29,900
Franchise Units: Mobile program, school-based program, or dedicated studio
Infrastructure Cost: Minimal for mobile model; studio buildout $20,000 – $50,000 depending on size
Marketing Budget (Initial): $2,500 – $5,000
Working Capital: $5,000 – $15,000 recommended
Royalty Fees: Typically 6% of gross sales
Brand Fund Contribution: 1–2% (may vary)
Expected ROI: High-margin model; many franchisees achieve profitability within months
Break-Even Timeline: 6–12 months based on territory size and marketing push
Potential Revenue Streams:
-
After-school enrichment programs
-
In-school arts education partnerships
-
Summer, winter, and spring camps
-
Birthday parties & private events
-
Art workshops (kids, teens, adults)
-
Corporate creative workshops
-
Community center partnerships
-
Scout troop programs
-
Studio memberships (if applicable)