Established
2013
Franchise Units
5
Minimum Investment
$65,000
Franchise Fee
$20,000
Total Investment Range
$120,000
Home Based
No
Description
Kitset Assembly has quickly become one of the most in-demand home service franchises for American homeowners seeking speed, convenience, and reliability. As more consumers purchase furniture, fitness machines, playsets, storage sheds, and outdoor equipment online, the need for trustworthy assembly professionals has exploded across the country. Kitset Assembly fills this gap with a streamlined, customer-centric model that makes home project assembly simple, predictable, and stress-free.
The franchise is built on a reputation for professionalism, transparent pricing, and consistent service quality. Whether it is assembling IKEA furniture, installing backyard trampolines, building complex office setups, or putting together outdoor structures, Kitset Assembly technicians become the local go-to experts for customers who want their products assembled correctly the first time.
In a world where home delivery and e-commerce continue to grow, Kitset Assembly has carved out a strong market position in the USA home services and handyman industry—offering franchisees a business with genuine demand, high repeat usage, and diversified revenue streams. It is a modern, scalable franchise concept that blends low overhead, strong customer loyalty, and operational simplicity into a highly attractive investment opportunity.
Why Invest in This Franchise?
Investing in Kitset Assembly means entering a booming, future-proof service sector backed by growing consumer reliance on fast and professional assembly solutions. More Americans purchase furniture, appliances, and fitness products online each year—and a large percentage of them prefer professional support rather than struggling with complicated setup instructions.
Here’s why smart investors and first-time business owners choose Kitset Assembly:
• High-demand industry fueled by e-commerce growth and a shift toward convenience-based services.
• Low startup costs with no need for retail space, heavy equipment, or large staff.
• Multiple revenue streams, including residential assembly, commercial furniture installation, fitness equipment setup, outdoor play structure assembly, and more.
• Fast launch timeline with a proven toolkit and operations model that helps franchisees begin serving customers quickly.
• Strong brand trust built around punctuality, craftsmanship, safety, and a friendly customer experience.
• Scalable operations with the ability to add vans, technicians, and service zones as demand increases.
• High margins due to minimal overhead and efficient job scheduling systems.
• Repeat business opportunities through partnerships with retailers, home delivery companies, and real estate communities.
Background
Kitset Assembly was founded in 2013 by Jennifer Lees and William Flew, two industry innovators who identified a major service gap in the growing global flat-pack furniture and home assembly market. What began as a specialized service designed to help homeowners manage increasingly complex furniture, outdoor equipment, and e-commerce deliveries quickly evolved into a scalable business model with international demand. The founders built the company around three core principles: reliability, precision craftsmanship, and customer convenience.
Over the years, Kitset Assembly expanded beyond its origin market and established a strong operational presence across multiple countries, including the United States. The brand is supported by an experienced leadership team that continues to refine operational systems, training programs, and customer-service frameworks to match the rising expectations of modern consumers.
Franchise Active Units (Current): The brand continues to expand with a growing network of franchise territories across the United States and internationally. Kitset Assembly is actively scaling throughout major U.S. regions to meet nationwide demand from homeowners, retailers, and corporate clients.
Founders: Jennifer Lees & William Flew
Established Year: 2013
Industry Category: Home Services, Furniture Assembly, Fitness Equipment Installation, Outdoor Structure Assembly, On-Demand Installation Services
Ownership: Privately held with ongoing expansion across the USA
Market Presence (USA): Active franchise territories operating in key metropolitan and suburban markets, with additional territories currently being awarded as consumer demand grows.
Brand Journey & Evolution
Kitset Assembly’s journey began with a simple mission: eliminate the frustration that consumers experience when assembling flat-pack furniture and home products. As online shopping surged, so did the complexity and volume of home deliveries—and customers increasingly needed support beyond basic delivery services. The founders transformed this problem into a business opportunity by developing a structured, franchise-ready model that guarantees consistent workmanship, punctuality, and a premium customer experience.
The brand’s global success has been driven by partnerships with major furniture retailers, e-commerce delivery providers, and local service partners. Today, Kitset Assembly continues to grow its U.S. footprint by empowering franchisees with comprehensive training, advanced scheduling systems, national marketing support, and a proven operating model that thrives in both suburban and urban American markets.
Support Training
Kitset Assembly offers franchisees one of the most comprehensive onboarding and support systems in the home services industry. The goal is to ensure every operator is confident, fully trained, and able to launch quickly with a strong customer experience from day one.
Pre-Launch Support
• Territory mapping and demographic analysis
• Business registration guidance
• Equipment and tool recommendations
• Technology setup and scheduling software onboarding
• Marketing launch planning and website activation
Operational Training
• Hands-on assembly training covering furniture, fitness equipment, outdoor structures, and specialized installations
• Safety training and on-site procedures
• Vehicle setup and branding guidance
• Customer service protocols and quality assurance
Marketing Support
• Local digital marketing campaigns (Google, Facebook, marketplace platforms)
• SEO strategy and online listings support
• Approved marketing materials, brochures, and ads
• Brand guidelines and reputation management strategy
• Retail and delivery partner introduction (where available)
Ongoing Support
• Continuous learning modules and updated training videos
• Dedicated franchise support coach
• National call center or lead management support (depending on location)
• Regular performance reviews and business growth assistance
• New service categories and innovations as market demands evolve
Ideal Candidate
Kitset Assembly is designed for entrepreneurs who want a hands-on business that is simple to launch, easy to manage, and consistently in demand. The ideal franchisee values customer service, is comfortable with light-to-moderate physical work, and enjoys solving problems for customers.
Who Is a Good Fit?
• Individuals with a background in handyman services, installation work, logistics, or customer service
• First-time franchise buyers seeking a low-cost, low-risk entry into the home services sector
• Investors who want a business with flexible hours and scalable staffing options
• People who enjoy working with tools, assembling products, and helping customers
• Multi-unit buyers looking to expand across several territories
• Veterans and industry professionals familiar with structured processes
• Entrepreneurs seeking a business that can start home-based before expanding into a fleet-based operation
Personal Qualities Needed
• Strong communication and customer service skills
• Attention to detail and commitment to safety
• Problem-solving mindset
• Willingness to grow through local marketing, partnerships, and reliable service delivery
Location Preferences
• Suburban and urban neighborhoods with high online retail activity
• Regions with strong growth in home offices, family housing, or fitness adoption
• Areas with high-density residential communities or new development zones
Financial Detail
| Category | Amount (USD) |
|---|---|
| Total Investment | $65,000 – $120,000 |
| Minimum Capital Required | ~$50,000 |
| Franchise Fee | $20,000 – $40,000 |
| Tools & Equipment | $3,000 – $10,000 |
| Vehicle + Branding | $25,000 – $45,000 |
| Initial Marketing | $5,000 – $10,000 |
| Working Capital | $10,000 – $20,000 |
| Royalty Fee | 6% – 8% |
| Brand Fund | 1% – 2% |
| Break-Even Time | 6 – 12 months |
| Revenue Streams | Residential, Commercial, Fitness, Outdoor Assemblies |