Established
1932
Franchise Units
270
Minimum Investment
$900,000
Franchise Fee
$32,500
Total Investment Range
$900,000
Home Based
No
Description
Krystal is a well-known American fast-food brand famous for its small, square hamburgers—often compared to sliders—alongside a classic menu of breakfast items, chicken sandwiches, fries, and milkshakes. As a franchise opportunity, Krystal offers a recognizable brand name, streamlined operations, and strong customer loyalty, making it a lucrative option for those looking to enter or expand within the quick-service restaurant (QSR) industry.
Background
Founded in 1932 in Chattanooga, Tennessee, Krystal has become a Southern icon in the QSR space. With a long-standing history of innovation and customer satisfaction, Krystal continues to grow under strategic leadership and a franchise-forward model. The brand blends tradition with modern convenience, offering drive-thru, dine-in, and delivery options to cater to today's consumer.
Support Training
Krystal provides extensive support and training to ensure franchisees have the tools for success:
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Initial Training Program (4–6 weeks): On-site and classroom instruction in operations, systems, marketing, and management.
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Site Selection Assistance: Help choosing and evaluating the best locations based on demographics and traffic.
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Grand Opening Support: Pre-launch and opening day marketing guidance.
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Ongoing Support: Continuous operational support, field visits, and access to proprietary technology and reporting tools.
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Marketing & Advertising: National and regional campaigns, social media strategy, and local marketing toolkits.
Ideal Candidate
The ideal Krystal franchisee should possess:
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Multi-unit restaurant or QSR operations experience
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Strong leadership and team-building skills
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Passion for delivering high-quality guest service
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Understanding of local market demographics and site development
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Minimum net worth of $1.5 million and liquid capital of $500,000
Financial Detail
Franchise Fee: $32,500 per location
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Royalty Fee: 4.5% of gross sales
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Marketing Fee: 1.5% of gross sales
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Total Investment Range: $900,000 – $1.4 million
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Minimum Investment: $900,000
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Franchise Units (as of latest data): ~270 units across the Southeastern U.S.
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Territory Availability: Major markets still available, especially in the South, Midwest, and select coastal regions