Established
1982
Franchise Units
25
Minimum Investment
$214,000
Franchise Fee
$20,000
Total Investment Range
$435,000
Home Based
No
Description
Larry’s Giant Subs has earned a loyal following in the American sandwich market by staying true to something most brands overlook—authenticity. Known for its commitment to premium, freshly sliced meats, real ingredients, and a menu built on quality rather than shortcuts, Larry’s Giant Subs stands out in a crowded fast-casual landscape. As consumer trends shift toward cleaner eating, transparency, and handcrafted flavors, this brand continues to rise as a trusted name for submarine sandwiches, cheesesteaks, salads, and catering.
Built on decades of consistency and a clear product identity, Larry’s Giant Subs blends the charm of a family-run concept with the professionalism of a modern franchise system. Its strong regional recognition, proven operational framework, and competitive pricing make it an attractive option for entrepreneurs who want to join an established foodservice brand without the overwhelming investment expected from larger sandwich chains. For investors seeking a franchise with personality, heritage, and strong guest appeal, Larry’s Giant Subs offers a powerful combination of tradition and opportunity.
Why Invest in This Franchise?
Investing in Larry’s Giant Subs means stepping into a brand with nearly four decades of operational experience and a reputation for high-quality menu offerings. The company’s focus on premium ingredients—such as 98% fat-free USDA-certified meats and real cheeses—gives it a market advantage and supports strong customer retention.
The franchise model is built around simplicity: efficient store layouts, streamlined kitchen operations, and fast-casual service that delivers consistent throughput during peak hours. Franchisees benefit from lower overhead compared to full-service restaurants, predictable supply chains, and a menu engineered for profitability.
Whether opening in urban markets, college towns, suburban retail plazas, or high-traffic business districts, Larry’s Giant Subs has the flexibility to fit a wide range of locations. For investors seeking a recognizable sub-sandwich franchise with a lower barrier to entry, strong product differentiation, and long-term brand relevance, this opportunity delivers compelling value.
Background
Established Year: 1982
Founders: Larry Raikes and Mitchell Raikes
Franchise Active Units (Current): 25+ locations across the Southeastern and Eastern USA
Industry Category: Fast Casual | Sandwich & Sub Shops | Quick-Service Restaurant (QSR)
Larry’s Giant Subs began in Jacksonville, Florida, when brothers Larry and Mitchell Raikes set out to create a sandwich shop rooted in authenticity. Their goal was simple: serve subs the way they were originally meant to be made—freshly sliced, generously portioned, and crafted with meats and cheeses that customers could genuinely taste the difference in.
By the late 1980s, strong regional popularity led to expansion and eventually franchising. Over the years, Larry’s Giant Subs built a consistent presence in communities across Florida, Georgia, South Carolina, North Carolina, and beyond. Despite its growth, the brand has remained privately owned by the Raikes family, maintaining its hands-on leadership style, close support to operators, and dedication to its original recipes.
Today, the brand continues to modernize through menu innovation, digital ordering, delivery partnerships, catering services, and updated store designs—all while staying true to its long-standing reputation for quality. Its footprint remains tightly focused, ensuring strong operational control and brand integrity.
Support Training
Larry’s Giant Subs offers a structured and comprehensive training program designed to prepare franchisees for every stage of their business. Support begins long before opening day and remains ongoing throughout franchise operations.
Pre-Launch Support
• Assistance with market evaluation and territory review
• Location selection guidance, demographic analysis, and site approval
• Lease negotiations support and architectural layout recommendations
• Construction, equipment, and signage guidance with vetted vendors
• Pre-opening marketing plan to generate awareness before launch
Operational Training
• Multi-week training at an operating Larry’s Giant Subs location
• Hands-on instruction in sandwich preparation, food safety, inventory, and kitchen workflow
• POS system setup and staff training procedures
• Operational systems integration, scheduling, purchasing, and cost-control practices
Marketing & Brand Support
• Local store marketing playbook and grand-opening strategy
• Access to digital marketing tools, social media assets, and promotional calendars
• Ongoing menu promotions and national advertising support
• Catering program guidance to capture additional revenue streams
Ongoing Support
• Regular field visits and performance evaluations
• Continuous updates to menus, suppliers, and operational systems
• Dedicated franchise support staff for troubleshooting and business coaching
• Annual meetings, training refreshers, and best-practice sharing across the franchise network
Ideal Candidate
Larry’s Giant Subs is built for owners who value consistency, hands-on involvement, and community-centered hospitality. The ideal franchisee is someone who enjoys the foodservice environment and takes pride in running a clean, efficient, high-quality operation.
Best-Fit Candidates Include:
• Individuals with restaurant, retail, or team-management experience
• Multi-unit operators seeking to diversify into a reputable sub-shop brand
• First-time business owners with strong work ethic and people-management skills
• Entrepreneurs who enjoy local marketing, customer engagement, and community outreach
• Investors who prefer a fast-casual model with manageable staffing and simpler operations
• Candidates with the financial capabilities to support both startup and early-stage working capital
Location preferences typically include high-traffic retail centers, neighborhood strip malls, business districts, university zones, and suburban communities with strong lunch and dinner demographics.
Financial Detail
Total Estimated Investment: $214,000 – $435,000
Minimum Investment Required: ~$214,000
Franchise Fee: ~$20,000
Royalty Fees: Approximately 6% of gross sales
Marketing/Advertising Fees: 1%–2% of gross sales
Typical Store Size: 1,200 – 1,800 sq. ft.
Working Capital Required: ~$20,000 – $40,000 for initial months
Infrastructure & Build-Out Costs: $120,000 – $250,000 (depending on site conditions & region)
Equipment & Fixtures: $45,000 – $90,000
Marketing Budget (Grand Opening): ~$8,000 – $12,000
Catering Equipment & Additional Revenue Tools: ~$2,500 – $5,000
Franchise Units: 25+ operating in the USA
Expected ROI: Commonly achieved within 2–3 years depending on sales volume and location
Break-Even Timeline: 9–18 months (varies by market and operational management)
Potential Revenue Streams:
• In-store dining and take-out
• Delivery via third-party apps
• Corporate catering and event platters
• School and community partnerships
• Seasonal and limited-time menu promotions