Established
2011
Franchise Units
13
Minimum Investment
$250,000
Franchise Fee
$45,000
Total Investment Range
$450,000
Home Based
No
Description
Lashbar has become one of the most recognizable names in the eyelash extension and beauty enhancement space—a premium brand rooted in clean beauty, technical accuracy, and a spa-level client experience. Known for its upscale interiors, medically oriented lash application standards, and a membership model that keeps revenue predictable, Lashbar has steadily positioned itself as a leader in the booming lash and brow industry. As demand for semi-permanent lashes, brow shaping, and modern beauty services increases across the U.S., entrepreneurs are gravitating toward Lashbar for its polished brand identity, high-margin services, and repeat-visit business model.
At its core, Lashbar blends artistic precision with strong operational systems. The brand stands out for its emphasis on clean lash products, consistent results, and a relaxing, boutique atmosphere that clients rave about. Every Lashbar location is purpose-designed to maximize comfort while maintaining clinical-grade sanitation standards, giving the franchise a strong reputation for both beauty and safety. With a loyal client base, strong word-of-mouth referrals, and a sharply rising beauty services market, Lashbar has crafted an attractive franchising model for entrepreneurs looking to enter a fast-growing personal care segment.
Why Invest in the Lashbar Franchise?
Investing in Lashbar means stepping into one of the fastest-expanding niches within the beauty industry. Eyelash extensions and brow services have become essential parts of everyday self-care, with millions of consumers choosing lash studios over traditional salons. Lashbar’s franchise model benefits from that shift, offering a simplified menu, specialized service delivery, and reliable recurring revenue.
The Lashbar membership structure ensures consistent monthly income while also increasing customer lifetime value. Its training system elevates quality across locations, allowing franchisees to confidently deliver the precision clients expect. The brand also benefits from strong consumer recognition, digital-first marketing strategies, and a well-built reputation for safety and technique.
For investors, Lashbar offers:
• A scalable model with strong margins
• A beauty category that continues to grow year after year
• Predictable revenue via memberships
• Lower staffing requirements compared to full-service salons
• High retention rates and repeat business
• A modern, Instagram-friendly brand that draws organic visibility
• A proven operating system for quicker ramp-up
Background
Established Year: Lashbar was founded in 2011
Founders: Founded by Shaylene “Shay” Woodard, an industry expert with a passion for clean beauty and precise lash artistry.
Franchise Active Units: Currently operating 13 franchise locations across the USA, with new units in development as the brand expands into major metropolitan and suburban markets.
Lashbar began as a boutique beauty studio with a mission to reinvent the lash extension experience—creating a clean, professional, and welcoming environment where clients could receive consistent, high-quality lash services. Over the years, the brand developed its own exclusive lash products, refined application techniques, and built operational systems that ensure uniformity across every location.
As the brand grew, Lashbar attracted a loyal following for its service excellence, transparent pricing, and a team of certified lash artists trained to deliver premium results. The company eventually launched its franchise program to meet nationwide demand, giving entrepreneurs an opportunity to join a fast-scaling beauty brand with strong consumer traction. Lashbar now operates in the beauty, personal care, and specialty spa category and continues to expand across the United States.
Support Training
Lashbar provides a comprehensive support system that ensures franchisees feel confident from the moment they sign their agreement. The brand is known for its highly structured training programs and step-by-step launch assistance.
Pre-Launch Support
• Site selection assistance
• Lease negotiation guidance
• Studio design, architectural layouts, and build-out specifications
• Vendor partnerships for lash products, furniture, and technology
• Initial operating plans and launch timeline management
Training & Certification
• Hands-on lash application training for your team
• Lashbar-certified curriculum for lash artists
• Clinical sanitation and safety protocol training
• Service standards and quality control guidelines
• Staff management and scheduling systems
Operational Support
• Grand-opening support and marketing rollout
• POS and membership management training
• Standard operating procedures (SOPs) for daily operations
• Membership sales training
• Hiring and team onboarding assistance
• Continuous quality checks and operational audits
Marketing & Ongoing Support
• National digital marketing campaigns
• Social media branding and content assets
• Local marketing toolkits
• Website integration and location-specific pages
• Seasonal promotions and membership-growth strategies
• Dedicated franchise support staff
Ideal Candidate
Lashbar is ideal for entrepreneurs who appreciate the beauty industry, want a membership-based business model, and are looking for a brand with strong operational support. Prior beauty experience is helpful but not required—many successful franchisees come from business, hospitality, management, or customer service backgrounds.
The ideal Lashbar franchisee is:
• Customer-focused and passionate about beauty & wellness
• Strong in people management and team leadership
• Capable of managing a small staff of lash artists
• Business-minded with an interest in recurring-revenue models
• Willing to follow a structured operating system
• Comfortable with local marketing and community outreach
• Financially capable of supporting build-out, launch, and initial working capital needs
Preferred locations include dense suburban areas, lifestyle plazas, high-traffic retail centers, near fitness studios, women’s boutiques, or residential communities with strong household incomes. Lashbar’s modern aesthetic appeals to clients seeking a premium self-care experience, making site selection a crucial element of franchise success.
Financial Detail
| Category | Amount / Range (USD) |
|---|---|
| Total Investment Required | $250,000 – $450,000 |
| Minimum Liquid Capital Required | ~$250,000 |
| Franchise Fee | $45,000 – $55,000 |
| Studio Size Requirement | 1,200 – 1,600 sq. ft. |
| Leasehold Improvements / Build-Out | $120,000 – $220,000 |
| Furniture, Equipment & Lash Supplies | $25,000 – $45,000 |
| Technology, POS & Software Setup | $5,000 – $10,000 |
| Pre-Opening Marketing Budget | $10,000 – $20,000 |
| Initial Inventory | $5,000 – $12,000 |
| Professional Fees (Legal, Permits, etc.) | $5,000 – $15,000 |
| Grand Opening Expenses | $3,000 – $7,000 |
| Training & Onboarding Costs | Included in franchise fee (travel extra) |
| Working Capital (First 3–6 Months) | $25,000 – $60,000 |
| Royalty Fee | 6% of gross sales |
| Marketing Fund Contribution | 2% of gross sales |
| Expected ROI Timeline | 18 – 36 months |
| Estimated Break-Even | 9 – 18 months |
| Revenue Streams | Lash Extensions, Lash Lifts, Brows, Memberships, Retail Products |