Established
2011
Franchise Units
10
Minimum Investment
$250,000
Franchise Fee
$30,000
Total Investment Range
$400,000
Home Based
No
Description
Let’s YO! is one of the most modern, community-driven frozen yogurt and café franchise concepts in the United States—known for blending self-serve froyo with an elevated café experience that includes premium coffee, smoothies, healthy snacks, and customizable desserts. Unlike traditional frozen yogurt shops built on a single product category, Let’s YO! positions itself as a lifestyle destination where guests can relax, socialize, study, and work while enjoying high-quality treats.
With its fresh branding, tech-integrated stores, and Instagram-friendly environment, Let’s YO! has developed a strong niche within the broader frozen dessert and café category. The brand appeals to families, students, young professionals, and health-conscious consumers looking for lighter dessert options. As consumer demand for better-for-you treats, customization, and experiential dining continues to grow, Let’s YO! stands out as a franchise designed for longevity and strong local community engagement.
Franchisees across the USA appreciate the concept’s simplicity, efficient operations, and multiple revenue streams—from frozen yogurt and toppings to beverages, bakery items, retail products, and catering. Let’s YO! offers the perfect blend of an attractive brand identity, a scalable business model, and strong franchise support.
Why Invest in the Let’s YO! Franchise?
Let’s YO! is built for entrepreneurs seeking a modern, low-complexity food franchise with strong consumer appeal and broad market adaptability. Here’s why investors consistently choose Let’s YO!:
• Multi-Revenue Model: Frozen yogurt, beverages, smoothies, coffee, pastries, grab-and-go snacks, and branded merchandise support all-day sales.
• Contemporary Store Design: Clean, bright, modern lounges that encourage longer visits and repeat customers.
• Health-Forward Positioning: Aligns with growing demand for guilt-free and self-serve dessert concepts.
• Low Food Waste & Simplified Operations: Streamlined menu and easy training reduce labor requirements and operational stress.
• Strong Brand Identity: A highly recognizable visual identity that resonates with youth and families.
• Proven Growth Strategy: Thriving in both suburban and urban locations, including universities, malls, and community plazas.
• High Franchisee Satisfaction: Collaborative leadership, accessible support team, and strong marketing guidance.
Background
- Established Year: 2011
- Founders: Let’s YO! was founded by Eric Casaburi, an entrepreneur with extensive experience in building lifestyle-driven consumer brands. His vision was to create a modern frozen yogurt café that blended technology, healthy treats, and a vibrant social atmosphere.
- Current Franchise Units: The brand operates 10+ franchised locations across the USA, with a strong presence in New Jersey, New York, and surrounding Northeastern markets. Additional territories are actively being developed nationwide.
- Brand Journey & Company History:Let’s YO! emerged during the rapid rise of self-serve frozen yogurt concepts but intentionally positioned itself differently. While many competitors focused solely on yogurt volume, Let’s YO! reimagined the category by introducing a café-inspired environment, digital wall displays, social-media-friendly décor, and extended product offerings such as smoothies, coffee, and grab-and-go snacks.
- Ownership & Leadership:The franchise operates under a dedicated leadership team focused on franchisee success, brand consistency, and long-term growth. The company places strong emphasis on support programs, supply chain efficiency, and scalable expansion into both suburban and urban settings.
- Market Presence in the USA:Let’s YO! has established a recognizable footprint across the Northeast, with strategic growth opportunities in college towns, high-traffic retail corridors, family-oriented suburbs, and lifestyle centers. The brand's strong identity and versatile product line allow it to perform well in a variety of demographic environments.
- Industry Category:Frozen Yogurt Franchise, Dessert Franchise, Café Franchise, Health-Forward Food Franchise.
This approach transformed Let’s YO! into more than a dessert shop—it became a neighborhood hangout for families, teens, students, and young professionals. Over the years, the brand refined its operational systems, seasonally rotated flavors, introduced healthier topping options, and continuously updated store design to match shifting consumer trends.
Support Training
Let’s YO! backs every franchisee with a structured, step-by-step support system designed to ensure smooth launch, operational efficiency, and long-term profitability.
Pre-Launch Support
• Site Selection Assistance: Help with demographic analysis, location evaluation, and lease negotiation.
• Store Design & Build-Out: Complete architectural and branding guidelines to ensure consistent, modern store aesthetics.
• Equipment Package Guidance: Support in procuring high-quality yogurt machines, furniture, and café equipment.
• Pre-Opening Marketing Plan: Local buzz campaigns, social media activation, grand opening setup, and community outreach strategies.
Operational Training
• Comprehensive Hands-On Training: Covers yogurt production, food safety, machine operation, inventory management, and cost control.
• Point-of-Sale Training: Ensures franchisees and staff can operate the system efficiently for accurate reporting and customer throughput.
• Staff Training Modules: Standardized training tools for onboarding, customer service, and store management.
Ongoing Support
• Marketing & Advertising: Seasonal promotions, digital marketing assets, loyalty programs, and brand campaigns.
• Operational Support: Access to field representatives, performance reviews, and ongoing process improvements.
• Menu Innovation: Regular updates to flavors, toppings, beverages, and retail items.
• Technology Support: Guidance on digital screens, POS updates, and software integrations.
Ideal Candidate
Let’s YO! attracts entrepreneurs who appreciate simplicity, strong branding, and a lifestyle-oriented business model. The ideal candidate includes:
• First-Time Entrepreneurs: Individuals entering franchising for the first time who want clear systems and manageable operations.
• Multi-Unit Investors: Operators seeking scalable concepts with flexible footprints and efficient labor.
• Community-Oriented Owners: Those who enjoy engaging with local schools, families, and neighborhood events.
• Health & Wellness Enthusiasts: Individuals aligned with the growing better-for-you food movement.
• Retail & Foodservice Backgrounds: Not mandatory but beneficial for smoother operations.
• Financial Capability: Investors with the capital to support the total investment, working capital, and long-term business growth.
Ideal location types include suburban strip centers, downtown neighborhoods, entertainment districts, and university zones with strong foot traffic.
Financial Detail
| Financial Category | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $250,000 – $400,000 |
| Minimum Liquid Capital | $100,000+ |
| Franchise Fee | $30,000 – $40,000 |
| Royalty Fee | 5% – 6% of gross sales |
| Marketing / Brand Fund Contribution | 1% – 2% of gross sales |
| Store Size Requirement | 1,200 – 1,800 sq. ft. |
| Build-Out & Infrastructure Cost | Included within total investment |
| Equipment & Furnishings | $80,000 – $150,000 (varies by store size) |
| Pre-Launch Marketing Budget | $10,000 – $20,000 |
| Initial Inventory | $5,000 – $10,000 |
| Working Capital (First 3–6 Months) | $20,000 – $40,000 |
| Expected ROI Timeline | 12 – 24 months |
| Break-Even Point | Typically 9 – 18 months |
| Primary Revenue Streams | Frozen yogurt, toppings, coffee, smoothies, snacks, catering, merchandise, delivery |