1853
400
₹ 40,00,000
₹ 2,00,000
₹ 60,00,000
No
Levi’s is more than a clothing brand — it’s a symbol of authenticity, quality, and timeless style. In India, it occupies a premium position in the apparel market, catering to style-conscious customers who value durability and heritage. The franchise concept is built on a proven retail model, iconic global branding, and products that have consistently stood the test of time. From classic 501® jeans to modern fits and seasonal fashion collections, Levi’s offers a product portfolio that appeals to diverse age groups and style preferences.
With its strong brand recall, extensive marketing campaigns, and celebrity endorsements, Levi’s has become a must-have label in Indian wardrobes. A Levi’s franchise offers investors entry into the lucrative premium denim and casualwear segment with the credibility of a 168-year-old global icon.
Global Brand Legacy: Levi’s is recognized as the world’s most famous denim brand.
Evergreen Market Demand: Denim is a year-round wardrobe essential for Indian consumers, especially millennials and Gen Z.
Consumer Trends: Rising disposable income, urbanization, and growing fashion awareness have increased demand for branded apparel.
High Growth Potential: With expansion into tier-2 and tier-3 cities, Levi’s is tapping into an underserved yet eager market.
Strong Brand Popularity: Celebrity endorsements, social media presence, and global campaigns keep the brand relevant.
Proven Profitability: High footfalls, repeat purchases, and brand loyalty translate into a sustainable revenue stream for franchisees.
Established Year & Founders
Levi Strauss & Co. was founded in 1853 by Levi Strauss in San Francisco, USA. In 1873, Levi Strauss partnered with tailor Jacob Davis to patent riveted denim trousers — creating the first-ever blue jeans.
Brand Journey & Company History
From humble beginnings as a dry goods store during the California Gold Rush, Levi’s has evolved into a global apparel powerhouse and an enduring fashion icon. Over the decades, the brand has blended authentic craftsmanship with innovation, introducing multiple styles, fits, and collections while maintaining its original heritage appeal.
Ownership
Levi Strauss & Co. is a publicly traded multinational company headquartered in San Francisco, operating across more than 110 countries. It owns brands such as Levi’s®, Dockers®, Denizen®, and Signature by Levi Strauss & Co.™.
Market Presence in India
Levi’s entered India in the mid-1990s and is now one of the most recognized premium denim brands in the country. The brand operates 400+ exclusive brand outlets (EBOs) and is available via top multi-brand retail stores and e-commerce platforms. It has a strong presence in metros, tier-2, and tier-3 cities, making it a household name for denim lovers.
Industry Category
Premium fashion and lifestyle apparel — specializing in denim wear, casual wear, and fashion accessories.
Levi’s India offers end-to-end franchise support to ensure business success:
Pre-launch Support:
Site selection guidance based on market potential.
Assistance with store layout, design, and interior setup to meet global Levi’s standards.
Help with obtaining necessary licenses and operational approvals.
Operational Support:
Supply chain and inventory management systems.
POS integration for smooth billing and sales tracking.
Merchandising support for seasonal collections.
Marketing Support:
National and regional advertising campaigns.
In-store branding, promotional materials, and visual merchandising.
Social media and influencer marketing collaborations.
Training Programs:
Comprehensive product training for franchise owners and staff.
Sales techniques, customer service excellence, and store management modules.
Regular refresher courses to keep up with new collections and market trends.
Ongoing Support:
Dedicated franchise relationship managers.
Business performance reviews and sales optimization strategies.
Business Background: Preferably with experience in retail, apparel, or fashion industries.
Passion & Commitment: Strong interest in fashion trends, customer service, and brand building.
Investment Capability: Financial capacity to fund store setup, inventory, and working capital.
Location Preference: High-footfall retail zones such as shopping malls, premium high streets, and commercial hubs in metro and tier-2 cities.
Entrepreneurial Skills: Ability to manage a retail team, drive sales, and maintain brand standards.
| Component | Details |
|---|---|
| Franchise Fee | ₹2 – ₹5 Lakhs (approx.) |
| Setup Cost (Interiors + Fixtures) | ₹25 – ₹40 Lakhs |
| Initial Stock Inventory | ₹10 – ₹15 Lakhs |
| Total Investment Range | ₹40 Lakhs – ₹60 Lakhs |
| Minimum Investment | ₹40 Lakhs |
| Franchise Units in India | 400+ exclusive stores (as of 2025) |
| 🗓️ Year Established | 1853 (Global), 1995 (India Entry) |
