Established
2006
Franchise Units
6
Minimum Investment
$1,200,000
Franchise Fee
$50,000
Total Investment Range
$2,800,000
Home Based
No
Description
Ling & Louie’s Asian Bar and Grill brings a bold, modern twist to classic Asian cuisine by blending the flavors of the East with the comfort and familiarity of American favorites. Known for its creative menu, vibrant dining atmosphere, and polished casual positioning, the brand has carved out a unique space in the competitive restaurant landscape across the United States. The concept appeals to diners seeking something adventurous yet approachable—high-quality food, energetic service, and a memorable experience that encourages repeat visits.
The franchise has earned a loyal following for its signature “Not for Boring People” ethos, which shines through everything from menu innovation to restaurant design. Each location delivers a lively combination of handcrafted cocktails, chef-driven dishes, and contemporary Asian-inspired presentations that consistently draw strong lunch, dinner, weekend, and late-night traffic. As consumer demand grows for Asian flavors and multicultural dining experiences, Ling & Louie’s continues to position itself as a category leader in modern Asian cuisine with American flair.
For franchise investors, the brand offers a compelling entry point into one of the fastest-growing restaurant segments in the United States—Asian casual dining—supported by a proven model, experienced leadership, and a scalable system designed for long-term success.
Why Invest in the Ling & Louie’s Asian Bar and Grill Franchise?
Investing in Ling & Louie’s means stepping into a well-differentiated restaurant concept with strong consumer appeal and built-in demand. Unlike traditional Asian dining experiences, the brand blends multiple culinary influences, offering a broader menu that appeals to families, young professionals, food-enthusiasts, and social diners alike.
Top reasons investors choose this franchise include:
1. A Unique, Defensible Market Position
The brand’s fusion of Asian flavors and American comfort dishes fills a profitable niche that is trending nationwide, allowing franchisees to attract a wide customer base with diverse tastes.
2. Strong Brand Identity and Guest Loyalty
With dynamic branding and a memorable guest experience, Ling & Louie’s cultivates consistent repeat business—critical for strong unit economics.
3. High Food, Beverage, and Bar Revenue Mix
Its craft cocktails, sake selections, and bar-centric ambiance offer higher profit margins and support robust evening traffic.
4. Scalable Operational Model
Designed with operational efficiency in mind, every element—kitchen layout, menu execution, staffing, and training—supports streamlined management and excellent service quality.
5. Growth Potential Across Major U.S. Markets
Asian-inspired dining continues to be one of the strongest segments in the restaurant industry, offering significant opportunities in urban, suburban, and high-traffic retail environments.
Background
Ling & Louie’s Asian Bar and Grill was established in 2006 with the vision of creating a fresh, modern dining experience that blended the bold flavors of Asia with the familiar comfort of American cuisine. The concept was founded by Billy Ngo, an accomplished chef and restaurateur known for his innovative approach to contemporary Asian dishes. Supported by an experienced leadership team, the brand was built to challenge traditional perceptions of Asian dining by offering an energetic, stylish, polished-casual restaurant environment that appeals to a broad U.S. audience.
Over the years, Ling & Louie’s has evolved into a recognized brand across the western United States. Its menu, built around creative fusion dishes and a strong bar program, helped the concept gain traction among food-focused consumers and urban diners seeking something different from typical casual dining. With steady consumer demand for multicultural flavors and an expanding market for Asian-inspired dining concepts, the brand refined its operating systems, training programs, and design standards to support multi-unit expansion.
Today, Ling & Louie’s Asian Bar and Grill operates 6+ active units across the country, with a combination of corporate-owned and franchised restaurants. The brand continues to grow in regions where polished-casual dining thrives—especially metro, suburban, entertainment, and lifestyle-center districts. As the franchise prepares for its next phase of expansion, it offers entrepreneurs a proven model backed by operational experience, a strong culinary identity, and a vibrant brand personality rooted in bold flavors and memorable guest experiences.
Support Training
Ling & Louie’s provides franchisees with comprehensive support from the moment they sign the franchise agreement through the long-term operation of their restaurant. Their support system is designed to prepare operators for success in a competitive industry.
Pre-Launch Support
Site selection assistance, including demographic analysis, traffic patterns, and real estate guidance
Restaurant design and layout planning, including kitchen configuration, bar design, and interior branding
Construction and project oversight to help franchisees stay on schedule and on budget
Pre-opening training programs for owners, managers, and staff, delivered both on-site and at an established training location
Operational Training
Comprehensive front-of-house and back-of-house training
Menu execution, food preparation, and quality control systems
Bar operations, inventory management, and cost control techniques
Staff hiring, onboarding, and service standards training
Marketing Support
Grand opening marketing campaign
Digital and social media playbooks
Local restaurant marketing strategy and support materials
Access to brand-approved vendors and promotional content
Ongoing Support
Continuous field support visits
Menu updates, seasonal specials, and culinary innovation
Operations manuals, updated training tools, and brand webinars
Business performance reviews and financial guidance
Technology and POS system support
Ideal Candidate
Ling & Louie’s Asian Bar and Grill is best suited for operators who are passionate about the restaurant industry and eager to bring a dynamic, experience-driven concept to their market. Ideal franchise partners typically include:
• Multi-unit restaurant operators looking to diversify their portfolio with a growing, modern brand
• Entrepreneurs with hospitality or F&B experience who want a high-energy, community-focused concept
• Investors with strong management skills and the ability to build and lead a large team
• Individuals with a passion for Asian cuisine and innovative dining experiences
• Operators who thrive in urban, suburban, entertainment district, and lifestyle-center environments
Strong financial capability, a long-term growth mindset, and the ability to maintain exceptional service standards are important.
Financial Detail
| Category | Estimated Amount (USD) |
|---|---|
| Total Investment Range | $1,200,000 – $2,800,000 |
| Minimum Liquid Capital Required | $350,000 – $500,000 |
| Net Worth Requirement | $1,000,000+ |
| Franchise Fee | $50,000 – $60,000 |
| Royalty Fee | 5% – 6% of Gross Sales |
| Marketing Fund Contribution | 2% of Gross Sales |
| Local Store Marketing (LSM) | $20,000 – $40,000 |
| Restaurant Build-Out & Infrastructure | $800,000 – $1,900,000 |
| Furniture, Fixtures & Equipment (FF&E) | $150,000 – $350,000 |
| Technology & POS Systems | $25,000 – $50,000 |
| Initial Inventory (Food & Beverage) | $15,000 – $25,000 |
| Staff Training Costs | $10,000 – $20,000 |
| Working Capital | $75,000 – $150,000 |
| Grand Opening Costs | $10,000 – $25,000 |
| Leasehold Improvements | Varies by Market |
| Expected ROI | Typically Year 2 |
| Estimated Break-Even | 12–24 Months |
| Revenue Streams | Dine-In, Bar Sales, Takeout, Online Ordering, Catering, Private Events |