Established
2007
Franchise Units
40
Minimum Investment
$395,000
Franchise Fee
$35,000
Total Investment Range
$825,000
Home Based
No
Description
Lost Pizza Co. has become one of the South’s most beloved neighborhood pizza concepts—a place where bold flavors, creative recipes, and old-school hospitality come together. Known for its handcrafted pizzas, vibrant brand personality, and laid-back atmosphere, Lost Pizza Co. has built a passionate following that continues to expand across the USA. The brand blends nostalgia with modern fast-casual dining, giving franchisees a distinctive restaurant concept that stands out in a highly competitive category.
As consumers increasingly seek local, flavorful, and memory-driven dining experiences, Lost Pizza Co. delivers a menu rich with personality—signature pizzas, sandwiches, wings, salads, and desserts—all made with fresh ingredients and original recipes. With strong unit economics, streamlined operations, and a culture that puts people first, Lost Pizza Co. is quickly becoming a top franchise choice for multi-unit operators and first-time investors looking for a scalable, community-loved brand.
From small towns to metro markets, Lost Pizza Co. stores are known for their fun décor, upbeat environment, and loyal repeat customers. The brand’s growing presence, efficient business model, and modern marketing support make it a compelling investment for entrepreneurs looking to enter the booming pizza industry.
Why Invest in the Lost Pizza Co. Franchise?
Investing in Lost Pizza Co. means joining a brand with a proven identity and strong customer loyalty. The concept is uniquely positioned between classic pizzerias and trendy modern eateries, giving franchisees the benefit of a recognizable yet differentiated brand.
Key advantages include:
• Strong brand personality – A fun, youthful, artistic visual style sets Lost Pizza Co. apart and attracts families, students, professionals, and tourists.
• High-quality ingredients – Every location follows a consistent “made fresh, made right” approach that drives repeat visits.
• Multiple revenue streams – Dine-in, carryout, delivery, catering, and local partnerships create year-round sales.
• Scalable footprint – Locations can be adapted to a variety of real estate options, from suburban shopping areas to downtown districts.
• Simple operations – A proven menu, streamlined kitchen layout, and strong vendor network reduce complexity for owners.
• Attractive unit economics – The brand’s operational efficiency and strong customer loyalty contribute to competitive margins.
• Growing demand for pizza restaurants – Pizza remains one of America’s most resilient and high-demand food categories.
Background
- Established Year: Lost Pizza Co. was founded in 2007.
- Founders: The concept was created by best friends Will Hergenrader and Brooks Roberts, who began with a shared passion for homemade recipes, great hospitality, and a love for the art of pizza making.
- Franchise Launch: The brand began franchising as demand grew beyond Mississippi and neighboring states.
- Current Active Franchise Units: Lost Pizza Co. has 40+ locations across multiple states and continues expanding steadily.
- Company Journey & Growth: Lost Pizza Co. started as a neighborhood favorite with a cult-like local following. Its handcrafted recipes, signature sauces, and quirky brand identity helped it stand out, quickly attracting media attention and customer demand. As the brand matured, its franchising system was built around operational consistency, quality control, and loyal brand culture—ensuring every store keeps the original spirit alive.
- Market Presence in the USA: The franchise has a growing footprint across the Southeast and Midwest, including Mississippi, Tennessee, Arkansas, Alabama, Florida, and expanding into new territories with strong demographic potential.
- Industry Category: Fast-casual pizza restaurant franchise (full menu, dine-in, carryout, delivery).
Support Training
Lost Pizza Co. invests heavily in preparing every franchisee for success. Their support system is structured, practical, and built around real restaurant experience.
Pre-Launch Support
Detailed site evaluation and approval
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Real estate and lease negotiation guidance
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Store layout, architectural plans, and kitchen equipment planning
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Construction oversight and vendor coordination
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Pre-opening marketing strategy and community engagement planning
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Franchise onboarding, scheduling, and operational preparation
Training Program
3–4 weeks of hands-on training at an existing Lost Pizza Co. restaurant
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Culinary training on dough preparation, recipes, kitchen systems, inventory, and quality control
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POS system and technology training
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Front-of-house service training to ensure consistent guest experience
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Management training for staffing, scheduling, and cost control
Ongoing Operational Support
Access to a dedicated franchise support team
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Regular field visits and operational audits
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Updated operational manuals and recipe guides
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Purchasing network, preferred vendors, and supply chain support
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Continuous training for managers and new employees
Marketing Support
Brand-approved marketing campaigns
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Social media templates and content strategy
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Grand opening promotions
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Local store marketing guidance
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PR and digital advertising support
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Seasonal promotions and menu marketing kits
Ideal Candidate
Lost Pizza Co. is best suited for entrepreneurs who value community, hospitality, and a hands-on business model. The brand attracts individuals who appreciate authentic food, local culture, and the pride of building a neighborhood-favorite restaurant.
Ideal candidates often include:
• Hospitality or restaurant owners looking to add a strong regional brand to their portfolio.
• Multi-unit operators seeking a scalable foodservice opportunity with strong margins.
• First-time franchise buyers who want a structured training and support system.
• Community-focused entrepreneurs passionate about creating a welcoming neighborhood gathering spot.
• Investors with a strong interest in foodservice, quality ingredients, and customer experience.
Personal traits that fit well with the brand:
Strong leadership and people-management skills
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Desire to be involved in local marketing and guest engagement
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Financial capability to support startup and growth
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Long-term commitment to maintaining brand standards
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Enthusiasm for food, creativity, and a vibrant restaurant environment
Location Preferences:
Prime areas include suburban communities, college towns, entertainment districts, and high-traffic retail centers—markets where family dining and group gatherings thrive.
Financial Detail
| Financial Category | Amount / Range |
|---|---|
| Total Investment Required | $395,000 – $825,000 |
| Minimum Liquid Capital | $150,000 |
| Minimum Net Worth | $500,000+ |
| Franchise Fee | $35,000 |
| Royalty Fee | 5% – 6% of gross sales |
| Marketing Fund / Ad Fund | 1% – 2% of gross sales |
| Buildout & Infrastructure Costs | $250,000 – $600,000 (depending on market & size) |
| Kitchen Equipment & Technology | $80,000 – $150,000 |
| Interior Décor & Signage | $20,000 – $60,000 |
| Pre-Opening Marketing Budget | $10,000 – $25,000 |
| Working Capital (First 3–6 Months) | $30,000 – $75,000 |
| Average Unit Footprint | 2,200 – 3,500 sq. ft. |
| Expected ROI Margin | 15% – 22% (location dependent) |
| Typical Break-Even Period | 12 – 24 months |
| Additional Revenue Streams | Dine-In, Takeout, Delivery, Catering, Merch |