1989
300
₹ 50,00,000
₹ 3,00,000
₹ 70,00,000
No
Louis Philippe is more than just a clothing brand—it is a lifestyle statement for India’s modern, success-driven men. Known for its flawless craftsmanship, fine fabrics, and sophisticated designs, Louis Philippe perfectly blends European elegance with Indian sensibilities.
The brand’s tagline, “The Upper Crest”, reflects its market positioning as a symbol of class and success. Whether it’s a boardroom meeting, an important presentation, or an evening gala, Louis Philippe outfits men with apparel that communicates confidence, style, and authority.
From precision-tailored suits and luxury shirts to smart casuals and premium accessories, the brand offers a complete wardrobe solution for the discerning gentleman. Its in-store experience—spacious layouts, elegant interiors, and personalized service—further reinforces its status as one of India’s most respected fashion names.
Iconic Brand Recognition – Louis Philippe is one of India’s most recognized and respected menswear brands, with over three decades of market leadership.
Booming Indian Menswear Market – India’s premium fashion segment is growing at 12–15% CAGR, driven by rising disposable incomes and an aspirational middle class.
Diverse Product Portfolio – From business formals to weekend casuals, Louis Philippe caters to multiple customer needs, maximizing store footfall and revenue.
Backed by a Fashion Giant – As part of ABFRL, franchisees benefit from robust supply chain management, advanced retail systems, and brand-backed marketing.
Proven Profitability – Strong average sales per store, with ROI potential of 20–30% annually and break-even timelines of 12–24 months.
Brand Loyalty – High customer retention rates due to superior product quality and brand trust.
Established Year & Founders
Louis Philippe was launched in 1989 by Madura Fashion & Lifestyle, which is now a part of Aditya Birla Fashion and Retail Limited (ABFRL), under the Aditya Birla Group. The brand was named after King Louis Philippe I of France, symbolizing European elegance and aristocratic style.
Brand Journey & Company History
From its humble beginnings in the late 1980s, Louis Philippe has become a symbol of premium menswear in India. Initially focusing on formal shirts and suits for the modern professional, the brand quickly gained a loyal following among India’s business class and style-conscious men. Over the decades, Louis Philippe expanded into casual wear, sportswear, accessories, and luxury lines like LP Luxure and The Crest Collection, all while retaining its “Upper Crest” identity.
Ownership
Louis Philippe is owned and managed by Aditya Birla Fashion and Retail Ltd., which operates more than 4,600 stores across multiple premium fashion brands, making it one of India’s largest fashion retail conglomerates.
Market Presence in India
Today, Louis Philippe operates 300+ exclusive brand outlets (EBOs) and is present in over 1,000 multi-brand outlets across India. It also enjoys a strong e-commerce presence on its own website and leading online fashion marketplaces.
Industry Category
Louis Philippe belongs to the premium & luxury men’s apparel category, offering formal, semi-formal, casual wear, and accessories targeted at high-income and aspirational customers.
Louis Philippe provides end-to-end support to ensure franchisee success:
Pre-Launch Support
Location analysis and site selection guidance.
Assistance with store design, layout, and interiors following brand guidelines.
Vendor selection for interiors and fixtures.
Operational Training
Comprehensive training for store staff on customer service, styling, and sales techniques.
Inventory management and point-of-sale (POS) system training.
Marketing Support
National-level advertising campaigns.
Digital marketing integration with the brand’s online channels.
Local marketing support to drive regional sales.
Academic & Knowledge Sharing
Regular workshops on fashion trends, product launches, and visual merchandising.
Ongoing Support
Dedicated franchise relationship managers.
Continuous monitoring of store performance and sales strategies.
Louis Philippe looks for partners with:
Prior experience in retail (fashion retail preferred)
Investment capability and financial stability
Strong customer service and operational capabilities
Passion for luxury and fashion retail
Ability to manage store staff and deliver premium customer experience
Preferably located in high footfall retail zones or shopping malls
Franchise Fee: ₹3 – ₹5 Lakhs
Minimum Area Required: 1000 – 1500 sq. ft.
Total Investment Range: ₹50 – ₹70 Lakhs
Minimum Investment Required: ₹50 Lakhs
Royalty/Revenue Sharing: Varies as per location and model
Expected ROI: 20% – 25% annually
Break-even Period: 18 – 24 months
