Established
2018
Franchise Units
10
Minimum Investment
$50,000,000
Franchise Fee
Inquire
Total Investment Range
$300,000,000
Home Based
No
Description
LXR Hotels & Resorts represents the pinnacle of curated luxury within the global hospitality landscape. As part of Hilton’s exclusive collection of independent luxury properties, LXR brings together remarkable hotels and resorts that embody elegance, cultural richness, and highly personalized service. Designed for affluent travelers seeking distinctive experiences, the brand blends the sophistication of world-class hospitality with the freedom of independent expression—an offering that stands out in today’s competitive luxury travel market.
For investors, the LXR brand is more than a hotel franchise; it is a gateway into the elite tier of global hospitality. Each LXR property reflects refined architecture, immersive storytelling, exceptional amenities, and unparalleled service standards. With Hilton’s robust global loyalty ecosystem, advanced technology, and premium operational support powering the back end, LXR delivers an unmatched value proposition that combines independence with world-leading brand strength.
Positioned in prime metropolitan cities, iconic cultural destinations, and breathtaking resort locations, LXR Hotels & Resorts continues to expand into strategic luxury markets across the United States. The franchise is ideal for developers and entrepreneurs ready to build or convert high-end properties into world-recognized luxury destinations backed by Hilton’s legacy and operational expertise.
Why Invest in the LXR Hotels & Resorts Franchise?
Investing in LXR Hotels & Resorts offers an extraordinary opportunity to partner with a high-performing luxury brand with global credibility and elite guest loyalty. Here’s why sophisticated hotel investors and developers choose LXR:
1. Backed by Hilton Worldwide
As part of Hilton’s luxury collection, LXR benefits from the power of one of the world’s most successful hospitality companies. Franchisees gain access to Hilton’s award-winning loyalty program, Hilton Honors (with over 170M+ members), cutting-edge digital platforms, reservation systems, and global marketing reach.
2. Flexibility for Developers
LXR allows owners to preserve the identity and architectural essence of their property, offering the freedom of an independent brand with Hilton-level support—an uncommon advantage in the luxury space.
3. Exceptional Brand Positioning
LXR competes directly with brands like Ritz-Carlton, Four Seasons, St. Regis, and Rosewood, giving franchisees access to a market segment known for high ADR (Average Daily Rate), strong occupancy, and premium revenue generation.
4. High-Value Guest Demographic
The brand serves affluent travelers, business leaders, celebrities, and global explorers seeking extraordinary experiences—resulting in premium pricing, strong brand loyalty, and high lifetime customer value.
5. Strong ROI Potential in Strategic Locations
Luxury hotels deliver some of the highest returns per available room when positioned in top U.S. markets such as New York, Los Angeles, Miami, Las Vegas, Chicago, Scottsdale, Honolulu, and Dallas.
Background
Established Year: 2018
Founders / Ownership: LXR Hotels & Resorts is part of Hilton Worldwide Holdings, one of the global leaders in hospitality with more than a century of industry excellence.
Franchise Active Units (Current Number): Over 10+ luxury properties globally, with a strategic expansion plan across the USA and select international destinations.
Brand Journey & Company History:
Launched as Hilton’s answer to the rising demand for independent luxury experiences, LXR was created to curate a collection of one-of-a-kind hotels and resorts. Each property is hand-selected for its character, cultural significance, and luxury service potential. Since its inception, LXR has grown into a prestigious brand known for its distinct, story-driven approach to hospitality. The brand has expanded across Europe, the Middle East, Asia, and is now gaining momentum in the United States’ ultra-luxury segment.
Market Presence in the USA:
LXR is actively developing properties in major U.S. cities and premier resort destinations to meet the demand for bespoke, high-touch luxury travel. The brand sits within the luxury hospitality franchise category, appealing to investors seeking top-tier returns and global brand equity.
Support Training
LXR Hotels & Resorts offers one of the most comprehensive franchise support systems in the luxury hospitality industry, powered by Hilton’s world-class infrastructure.
Pre-Launch Support
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Site evaluation and strategic feasibility analysis
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Architectural and design guidance to maintain luxury standards while honoring local identity
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Assistance with property conversion, renovations, or new-build development
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Training programs for executives, management teams, and staff
Operational Support
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Ongoing performance management tools and analytics
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Premium reservation and distribution systems that maximize occupancy and RevPAR
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Revenue management support with dynamic pricing strategies
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Detailed SOPs for luxury service execution, guest experience development, and quality assurance
Marketing & Brand Support
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Access to Hilton’s multi-million-dollar global marketing platforms
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Digital marketing, brand storytelling, social media visibility, and PR support
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Inclusion in Hilton Honors loyalty program and luxury travel partnerships
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Dedicated sales teams targeting luxury segments, events, and international travelers
Training & Development
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Continuous staff training and leadership development via Hilton University
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Guest engagement training to meet world-class hospitality expectations
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Operational audits and ongoing improvement workshops
Ideal Candidate
The LXR Hotels & Resorts franchise is designed for sophisticated, well-capitalized investors who understand the dynamics of luxury hospitality. Ideal candidates include:
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High-net-worth investors, private equity groups, and real estate developers
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Owners of existing luxury hotels seeking brand affiliation
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Investors with experience in hospitality, real estate, or large-scale development
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Entrepreneurs passionate about premium service, bespoke guest experiences, and luxury travel markets
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Individuals capable of investing substantial capital for new builds or high-end conversions
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Investors looking to establish luxury properties in major U.S. cities, vacation destinations, or emerging high-value markets
Franchisees must demonstrate a commitment to quality, detail, and delivering exceptional guest experiences aligned with LXR’s global standards.
Financial Detail
| Financial Category | Amount / Range (USD) |
|---|---|
| Total Investment Required | $50,000,000 – $300,000,000+ |
| Minimum Investment | $50,000,000+ |
| Franchise Fee | 5% – 6% of Gross Room Revenue |
| Royalty Fees | Approx. 5% |
| Marketing Fund Contribution | 1% – 2% |
| Working Capital | $2,000,000 – $10,000,000 |
| Infrastructure / Build-Out Cost | Varies by property size, luxury design, and construction scope |
| Marketing Budget (Annual) | $500,000 – $2,000,000 |
| Expected ROI | 8% – 15% Annually |
| Break-Even Period | 4 – 8 Years |
| Revenue Streams | Room Revenue, Fine Dining, Bars & Lounges, Spa & Wellness, Events & Weddings, Luxury Experiences |