Established
1997
Franchise Units
15
Minimum Investment
$3,000,000
Franchise Fee
$50,000
Total Investment Range
$4,500,000
Home Based
No
Description
Macadoodles has become one of the most distinctive and admired retail liquor and specialty beverage concepts in the United States. Known for its exceptional customer service, curated product selection, competitive pricing, and unmatched in-store experience, Macadoodles has carved out a powerful niche in a high-demand, high-margin industry. The brand blends the feel of an upscale boutique with the efficiency and scale of a modern retail business, creating a model that resonates with both consumers and investors.
At its core, Macadoodles isn’t just another liquor store—it is a destination. Guests enjoy an engaging shopping experience that includes wine tastings, knowledgeable staff, specialty spirits, community events, and an elevated retail environment designed to drive loyalty and repeat purchases. As alcohol retail continues to grow across the USA, the Macadoodles franchise offers a proven operating framework, strong brand recognition, and the scalability needed for multi-unit ownership and long-term profitability.
Why Invest in the Macadoodles Franchise?
Investing in a Macadoodles franchise positions you at the forefront of one of America’s most consistent and recession-resilient industries. The alcohol retail market maintains year-round demand, benefits from high consumer spending levels, and continues to expand due to evolving tastes in wine, craft beer, and premium spirits.
Here’s why savvy investors choose Macadoodles:
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High-Demand Industry: Alcohol retail remains stable even in economic downturns, making it one of the most dependable business categories in the country.
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Differentiated Retail Experience: Unlike typical liquor stores, Macadoodles delivers a premium environment with service-driven staff, curated offerings, and tasting events that elevate customer experience.
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Strong Unit Economics: High sales volume, optimized store layout, and diversified revenue streams contribute to attractive profitability and long-term growth potential.
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Scalable Multi-Unit Potential: The franchise model is built for expansion, ideal for investors seeking to control multiple territories.
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Comprehensive Support: From site selection to inventory management, training, and marketing, the franchisor provides structured guidance every step of the way.
Background
Established Year: Macadoodles was founded in 1997.
Founders: The brand was created by Roger Gildehaus, an entrepreneur with a vision to reinvent the traditional liquor retail model by elevating service, presentation, and product quality.
Franchise Active Units:
15+ locations open and operating across Missouri, Arkansas, Oklahoma, and surrounding regions.
Brand Journey & History:
What began as a single innovative store in Missouri quickly grew into a regional favorite known for its warm hospitality and exceptional product assortment. Macadoodles introduced a fresh approach—large aisles, tasting stations, well-trained associates, and premium displays—setting a new standard in a category previously dominated by no-frills environments.
Throughout the 2000s and 2010s, Macadoodles steadily expanded through franchising, strengthening its presence in the Midwest and attracting sophisticated investors nationwide. Today, the brand continues its strategic expansion plan, targeting markets where demand for specialty beverages, craft selections, and elevated retail experiences is rapidly rising.
Market Presence in the USA: Macadoodles serves multiple states with growing demand in suburban and high-traffic commercial markets. The brand operates in the retail liquor, wine, beer, and specialty beverage industry category.
Support Training
Macadoodles offers a franchise support system designed to prepare owners for success from day one. Their extensive onboarding process covers operational best practices, staff training, compliance, inventory systems, and marketing strategies.
Comprehensive Pre-Launch Support
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Assistance with site selection and feasibility studies
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Store design, layout optimization, and construction planning
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Vendor introductions and curated supply chain partnerships
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Licensing and regulatory guidance (a critical advantage in the alcohol retail category)
Operational Support
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Detailed operations manual
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POS setup and technology integration
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Inventory management tools to maximize product turnover and profitability
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Proven merchandising strategies tailored to local customer demographics
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Best practices for hosting tastings, special events, and community engagement
Marketing & Brand Support
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Grand opening marketing support
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Local store marketing programs
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Seasonal promotions, product display templates, and brand-approved campaigns
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Social media and digital marketing guidance to increase foot traffic and local awareness
Ongoing Training
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Continuous staff training modules
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Quarterly updates, product training, and system enhancements
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Franchise business coaching to review performance and operational improvements
Ideal Candidate
The Macadoodles franchise attracts ambitious, community-focused entrepreneurs who understand the value of exceptional customer service and operational excellence.
The ideal franchise partner typically embodies the following characteristics:
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Business-Minded & Growth-Focused: Individuals with experience in retail, hospitality, or multi-unit operations excel in this model.
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Strong Leadership Capabilities: Ability to lead and motivate staff in a customer-driven environment.
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Financially Prepared: Suitable for investors with the resources to support a large-format retail buildout.
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Passion for Customer Experience: Franchisees should appreciate high-end retail, event-based selling, and relationship-building with customers.
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Community Engagement: Owners who enjoy becoming a recognizable part of their local area perform especially well.
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Location Flexibility: Ideal markets include suburban areas, high-traffic intersections, and regions with significant residential growth.
Financial Detail
| Financial Category | Amount / Range |
|---|---|
| Total Investment Required | $3,000,000 – $4,500,000+ |
| Minimum Investment Required | Approx. $3,000,000+ |
| Franchise Fee | $50,000 – $75,000 |
| Store Size | Large-format retail footprint (varies by market) |
| Buildout & Infrastructure Costs | Included within total investment; covers construction, fixtures, refrigeration units, POS systems, signage, and merchandising displays |
| Initial Inventory Cost | Significant portion of investment (varies by store size) |
| Marketing Budget (Grand Opening) | $20,000 – $50,000 |
| Ongoing Local Marketing Spend | 1% – 2% of gross sales |
| Working Capital Required | $250,000 – $400,000 |
| Royalty Fees | Approx. 5% – 6% of gross sales |
| Estimated ROI | Strong potential due to high-volume sales; varies by location |
| Break-Even Period | 18 – 36 months (market dependent) |
| Potential Revenue Streams | Retail sales of wine, beer, spirits, premium selections, seasonal products, curated bundles, tasting events |