2010
15
₹ 1,20,00,000
₹ 15,00,000
₹ 1,20,00,000
No
Mamagoto is a leading Pan-Asian dining brand known for its quirky décor, bold flavors, and unique Asian-inspired street food. As one of the most recognized names in modern Asian cuisine, Mamagoto blends fun dining with vibrant ambiance, offering guests a memorable culinary experience.
Investing in a Mamagoto franchise means tapping into the fast-growing Asian cuisine market with a brand that’s already built a loyal customer base and a strong presence in metro cities. Backed by the expertise of Azure Hospitality, franchisees benefit from established operational systems, strong marketing support, staff training, and menu innovation.
Whether you're an experienced restaurateur or a first-time investor, Mamagoto offers a scalable, trendy, and high-demand food franchise opportunity. With its fresh concept, appealing interiors, and high footfall potential, this franchise is perfect for those looking to own a premium dining experience that stands out in the competitive food industry.
✔️ Established & Trusted Brand: Over 14 years of strong brand presence in India.
🍣 Pan-Asian Cuisine Trend: Increasing Indian consumer appetite for global cuisines makes Mamagoto a high-demand offering.
📍 High Footfall Locations: Operates successfully in malls, high streets, and premium commercial spaces.
📈 Profitable Business Model: Proven unit economics and strong average order value (AOV).
🧠 Creative Dining Experience: Unique visual identity and innovative food presentation set it apart.
💖 Loyal Urban Consumer Base: Popular among millennials, working professionals, and food influencers.
🌐 Scalable Format: Suitable for metros and Tier 1 cities with rising urbanization and disposable income.
Mamagoto, launched in 2010 by Rahul Khanna and Kabir Suri under Azure Hospitality, is a pioneer in introducing experimental Pan-Asian cuisine to the Indian casual dining scene. Inspired by the lively streets of Southeast Asia, Mamagoto translates to "play with food" in Japanese – and that’s exactly what the brand offers: a fun, bold, and immersive dining experience.
With its quirky interiors, flavorful food, and vibrant ambiance, Mamagoto has built a strong presence in metropolitan hubs such as Delhi NCR, Mumbai, Bangalore, Hyderabad, and Chennai, and continues expanding across Tier 1 and Tier 2 cities. Mamagoto operates in the casual dining restaurant industry, blending Asian street food concepts with contemporary flair and unmatched customer appeal.
Mamagoto provides comprehensive support to franchise partners, including:
Initial setup assistance – site selection, layout, and design guidance
Staff recruitment and training – chefs, servers, and managers trained on Mamagoto standards
Marketing support – launch campaigns, digital promotion, and local marketing strategies
Supply chain & sourcing – centralized sourcing of ingredients and kitchen supplies
Ongoing operational support – SOPs, quality checks, and monthly performance tracking
Mamagoto is seeking passionate and capable partners who:
💼 Have prior experience in F&B, hospitality, or retail (preferred, not mandatory)
💰 Can invest ₹1.2 Cr – ₹2 Cr depending on location & format
📍 Own or lease premium real estate in Tier 1/metro cities (1200 – 2000 sq. ft.)
🚀 Have an entrepreneurial mindset with a focus on quality and customer service
🤝 Are aligned with Mamagoto’s brand vision and commitment to excellence
| Particulars | Details |
|---|---|
| Franchise Fee | ₹15 – ₹20 Lakhs (approx.) |
| Total Investment Range | ₹1.2 Cr – ₹1.5 Cr |
| Minimum Investment | ₹1.2 Crore |
| Franchise Units | 15+ outlets across India (and growing) |
| Royalty/Revenue Share | ~8% of Gross Sales (approx.) |
| Space Required | 2000 – 3000 sq. ft (High Footfall Area) |
| Franchise Term | 5 to 9 Years (Renewable) |
