Established
2016
Franchise Units
30
Minimum Investment
$200,000
Franchise Fee
$40,000
Total Investment Range
$350,000
Home Based
No
Description
Matto Espresso is redefining how Americans experience premium coffee by delivering high-quality espresso beverages at an accessible, everyday price point. Known for its minimalist design, fast service model, and strong urban appeal, Matto Espresso has carved out a unique position in the competitive U.S. coffee market.
Built on the philosophy that great coffee should be affordable, simple, and consistent, Matto Espresso focuses on streamlined operations, efficient store layouts, and a limited yet high-demand menu. This smart approach allows franchisees to operate with lower overhead while benefiting from strong foot traffic, repeat customers, and a brand that resonates deeply with modern, on-the-go consumers.
With its roots in major metropolitan markets and a proven ability to thrive in dense urban environments, Matto Espresso presents a compelling franchise opportunity for entrepreneurs seeking a scalable coffee concept with strong brand recognition and an efficient business model.
Why Invest in This Franchise?
Investing in a Matto Espresso franchise means aligning with a brand that understands today’s coffee consumer and the realities of operating in high-traffic urban markets.
Key reasons franchisees choose Matto Espresso include:
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Affordable luxury positioning – Premium espresso and beverages at competitive pricing
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Simplified operations – Limited menu and efficient workflows reduce labor and waste
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Lower footprint stores – Designed for compact spaces and high-volume turnover
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Strong brand identity – Clean, minimalist branding with broad urban appeal
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Daily repeat business – Coffee is a habitual purchase with consistent demand
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Scalable growth model – Suitable for single-unit and multi-unit expansion
Background
Established Year: 2016
Industry Category: Coffee & Beverage Franchise
Matto Espresso originated in New York City with a clear mission: to make premium espresso drinks accessible at an everyday price point. The brand quickly gained popularity for its minimalist store design, efficient service model, and high-quality coffee offerings tailored to fast-paced urban lifestyles.
What set Matto Espresso apart from the beginning was its focus on simplicity and scalability. By limiting menu complexity and optimizing store layouts for speed and volume, the brand created a repeatable model that performs well in high-foot-traffic areas such as downtown cores, transit hubs, and mixed-use developments.
Over the years, Matto Espresso expanded beyond its initial market and established a growing presence across major U.S. cities. The brand operates a mix of company-owned and franchised locations, maintaining strict quality standards and consistent brand identity nationwide.
Today, Matto Espresso is a privately owned coffee franchise with 30+ active units in the United States, continuing to grow through strategic franchising. It is positioned within the fast-casual coffee and beverage segment and appeals strongly to value-conscious, urban consumers seeking quality, speed, and affordability.
Support Training
Matto Espresso offers a comprehensive support system designed to help franchisees launch confidently and operate efficiently from day one.
Pre-Launch Support
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Site selection guidance and demographic analysis
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Lease review and store layout planning
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Assistance with permits, approvals, and build-out coordination
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Equipment specifications and vendor sourcing
Training Program
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Barista and store-manager training programs
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Hands-on operational training at certified locations
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Beverage preparation, quality control, and speed-of-service systems
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POS systems, inventory management, and cash-flow controls
Operational Support
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Standard operating procedures and daily workflow systems
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Labor optimization and scheduling guidance
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Supply chain access and approved vendor programs
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Ongoing field support and performance reviews
Marketing & Brand Support
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Brand guidelines and store-opening marketing plans
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Digital marketing strategies and local launch campaigns
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Social media branding support
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Ongoing promotional initiatives and seasonal menu rollouts
Ideal Candidate
The ideal Matto Espresso franchisee is motivated, detail-oriented, and passionate about hospitality and customer experience.
Preferred traits include:
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Entrepreneurial mindset with strong execution skills
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Experience in food service, retail, or multi-unit operations (preferred but not required)
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Ability to manage teams in fast-paced environments
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Strong financial discipline and operational focus
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Willingness to follow brand systems and standards
Investment Capability:
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Adequate liquidity to support initial investment and working capital
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Long-term growth mindset, including potential multi-unit ownership
Location Preference:
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Urban centers and high-foot-traffic neighborhoods
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Downtown cores, transit hubs, mixed-use developments, and dense residential areas
Matto Espresso is well suited for both hands-on owner-operators and investors seeking a professionally managed coffee business.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Initial Investment | $200,000 – $350,000 |
| Minimum Investment Required | $200,000 |
| Franchise Fee | $40,000 |
| Initial Franchise Units | 30+ Active Units (USA) |
| Build-Out & Infrastructure Cost | $100,000 – $180,000 |
| Equipment & Fixtures | $50,000 – $80,000 |
| Initial Inventory & Supplies | $10,000 – $20,000 |
| Marketing / Grand Opening Budget | $10,000 – $15,000 |
| Working Capital (3–6 months) | $20,000 – $40,000 |
| Royalty Fee | ~6% of Gross Sales |
| National / Brand Marketing Fee | ~1% – 2% of Gross Sales |
| Estimated Break-Even Period | 18 – 30 Months |
| Expected ROI | Location & performance dependent |
| Primary Revenue Streams | Espresso drinks, specialty beverages, grab-and-go items |