Established
2007
Franchise Units
17
Minimum Investment
$400,000
Franchise Fee
$54,900
Total Investment Range
$549,442
Home Based
No
Description
MaxStrength Fitness is a 1-1 personal training company that is designed for the active-ager. Our program is efficient, effective, and safe. Clients come in by appointment only and sessions are 20 minutes, twice a week, results driven, and in an enviroment designed to optimize their experience.
We cater to a 45+ affluent demographic that is often underserved and highly loyal. This can be demonstrated by our high retention rate and client base, which ranges from busy CEOs, business owners and retired baby boomers who desire health and vitality but don't have time to waste spinning their wheels in a gym for hours a week. They want results fast, a world-class experience in a high-end, friendly environment and at MaxStrength Fitness, that is exactly what they get.
Background
Established: 2007
First Unit Franchised: 2023
Franchised Units: 17
Company Owned Units: 3
Support Training
Financial Assistance Provided: Yes
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Cooperative Advertising: Yes
Training:
Franchisees will receive extensive support and training from the best in the industry.
On-site training at MSF Corporate and Zee locations: We are on the ground with our franchisees' grand opening week.
MaxStrength Fitness Academy- digital personal training certification-on-demand available 24/7.
No fitness background is needed for franchisees or trainers. MaxStrength Academy will teach all aspects needed to run a successful personal training studio-the method is easy to learn, easy to teach and implement for all future hires.
Ongoing support is our top priority. Our franchisees can expect:
Mentors for both business and wellness/training Bi-Weekly strategy calls
Annual Conference
Quarterly town hall with all franchisees
Franchisee Slack channel with open communication
Periodic onsite visits from corporate
Ideal Candidate
Functions and Daily Tasks of the Owner-Operator:
- Lead, train, motivate and manage staff
- Train clients depending on ownership model
- Manage sales and retention expectations
- Generate reports to ensure KPI’s are met
- Manage all operational aspects of the business including but not limited to: facility maintenance, payroll, scheduling, cleanliness, local marketing efforts
- Integrate MSF into your community
- Plan and promote entertaining and productive events through community outreach and business partnerships and philanthropic efforts
- All tasks of the Executive Model
Functions and Daily Tasks of the Executive Model Operator:
- Managing Marketing Plans and Spend
- Hold the team accountable - Watch Scorecard and KPI’s
- Build community relationships and cross-promotions
- Financial/Cash management
- Attend Franchise Summit – Once a year
Ideal Candidate:
An entrepreneur who’s looking to get into the fitness space who wants to make an impact on others and improve their quality of life- no fitness background required.
Strong business acumen
Willing to be a learner and stick to the MSF training protocol.
Financial Detail
Minimum Net Worth: $400,000
Cash Investment: $175,000
Total Investment: $349,347-$549,442
Franchise Fee: 1 Unit $54,900 / 2 Units $101,900 / 3 Units $143,900
Royalty: 6%
Ad: 1%
Item 19 Summary
Gross Sales: Corporate Studios Average: $854,365
Average Client Value Per Year: $5184
Average Adjusted Net Profit of 28.9% per studio
11% growth in Gross Revenue in 2023
Average Number of Employees: 6
Visa Candidates: No
Semi Absentee/Executive Model Ownership: Yes- Owners may hire a Manager to oversee the day to day operations so that they can dedicate their time to working on the business-not in it!
Home-Based: No
B2C: Yes
Master Franchise Opportunities: No
Veteran Discount: Yes- 5% off initial territory fee