Established
2018
Franchise Units
70
Minimum Investment
$450,000
Franchise Fee
$60,000
Total Investment Range
$1,200,000
Home Based
No
Description
Mayweather Boxing + Fitness is a premium boutique fitness franchise that blends world-class boxing training with high-energy group workouts, cutting-edge technology, and the global star power of Floyd Mayweather Jr. Built on discipline, performance, and community, the brand delivers a results-driven workout experience designed for everyday members, not professional fighters.
Positioned at the intersection of boxing, HIIT, and boutique fitness, Mayweather Boxing + Fitness stands out in a crowded fitness market by offering an authentic boxing-inspired program backed by a globally recognized name. Members train using non-contact boxing techniques, interval training, and strength conditioning, all guided by certified trainers and supported by proprietary technology that tracks performance and progress in real time.
For franchise investors, Mayweather Boxing + Fitness represents a scalable, lifestyle-oriented business model with strong brand recognition, recurring membership revenue, and growing demand for experiential fitness concepts. With flexible studio formats, structured systems, and a powerful marketing engine, the franchise is designed to succeed in major metro markets as well as high-income suburban trade areas across the United States.
Why Invest in the Mayweather Boxing + Fitness Franchise?
Globally Recognized Brand Power
Few fitness franchises can leverage the international credibility of a name like Mayweather. Floyd Mayweather Jr.’s legacy of excellence, discipline, and performance gives the brand instant recognition and trust, dramatically reducing the time and cost required to build awareness in new markets.
High-Demand Boutique Fitness Segment
The boutique fitness industry continues to outperform traditional gyms by offering specialized programs, community engagement, and premium experiences. Boxing-inspired workouts are especially attractive to consumers seeking stress relief, confidence building, and full-body conditioning.
Recurring Membership Revenue Model
Mayweather Boxing + Fitness operates on a membership-based model with predictable monthly cash flow, class packages, personal training, and branded merchandise contributing to diversified revenue streams.
Technology-Driven Experience
The brand integrates proprietary heart-rate monitoring and performance tracking technology, allowing members to see real-time results while increasing engagement, retention, and accountability.
Scalable, Systemized Operations
From site selection to grand opening and ongoing operations, the franchise is built with repeatable systems that allow owners to scale from a single studio to multi-unit portfolios.
Background
Brand Name: Mayweather Boxing + Fitness
Industry Category: Boutique Fitness / Boxing & HIIT Training
Founded: 2018
Franchising Launched: 2019
Founders: Developed in partnership with Floyd Mayweather Jr. and an experienced team of fitness and franchise executives
Ownership: Mayweather Boxing + Fitness operates as a franchised boutique fitness brand under the Mayweather brand umbrella
Mayweather Boxing + Fitness was created to bring authentic, elite-level boxing training into a modern boutique fitness environment designed for everyday consumers. The concept blends non-contact boxing techniques, high-intensity interval training, and strength conditioning into structured group workouts that emphasize performance, discipline, and measurable results.
Since its founding in 2018, the brand has leveraged the global recognition and credibility of Floyd Mayweather Jr. to establish rapid market awareness and strong consumer demand. The franchise model was officially launched in 2019, enabling the brand to scale efficiently across the United States through owner-operated and multi-unit franchise partnerships.
Today, Mayweather Boxing + Fitness has approximately 70 active franchise units currently operating across the USA, with studios located in major metropolitan areas and high-income suburban markets. The brand continues to expand selectively, focusing on strong demographics, high-traffic retail corridors, and markets with a proven demand for boutique fitness experiences.
Support Training
Mayweather Boxing + Fitness offers a comprehensive franchise support system designed to guide owners from initial onboarding through long-term growth.
Pre-Launch Support
Franchisees receive hands-on assistance with site selection, territory evaluation, lease negotiation guidance, studio layout, and equipment planning. The corporate team provides demographic analysis and trade-area insights to maximize location performance.
Initial Training Program
Owners and key staff participate in a structured training program covering operations, studio management, sales systems, staffing, scheduling, member engagement, and brand standards. Training combines classroom instruction, hands-on studio experience, and digital learning modules.
Marketing & Brand Support
Franchisees benefit from national brand marketing, professionally developed creative assets, digital advertising strategies, and proven grand-opening playbooks. Local marketing guidance includes social media, paid ads, community outreach, and corporate partnership strategies.
Operational & Ongoing Support
Ongoing support includes field coaching, performance benchmarking, operational audits, updated programming, and access to best practices from top-performing studios across the network.
Technology & Systems
Franchisees gain access to proprietary fitness technology, CRM tools, member management systems, and reporting dashboards that streamline operations and support data-driven decision-making.
Ideal Candidate
The ideal Mayweather Boxing + Fitness franchisee is a motivated entrepreneur or investor who believes in premium fitness, strong branding, and disciplined execution.
Background & Experience
Prior fitness industry experience is helpful but not required. Many successful franchisees come from backgrounds in business ownership, sales, marketing, hospitality, or multi-unit operations.
Passion for Health & Performance
Franchisees should have a genuine interest in health, wellness, and community engagement. A passion for motivating people and building strong local teams is essential.
Financial Capability
Ideal candidates have the financial strength to fund the initial investment, maintain adequate working capital, and support marketing efforts during the ramp-up phase.
Location Preference
The brand performs best in high-traffic urban and suburban areas with strong demographics, including young professionals, fitness-oriented consumers, and households with discretionary income.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $450,000 – $1,200,000 |
| Minimum Investment Required | Approx. $450,000 |
| Initial Franchise Fee | $60,000 |
| Franchise Active Units (Current) | ~70 locations (USA) |
| Studio Size (Approx.) | 3,500 – 5,000 sq. ft. |
| Build-Out & Infrastructure Cost | $250,000 – $600,000 |
| Equipment & Technology | $80,000 – $150,000 |
| Initial Marketing / Grand Opening | $25,000 – $40,000 |
| Working Capital (3–6 months) | $50,000 – $100,000 |
| Royalty Fee | ~7% of gross revenue |
| National Marketing Fund | ~2% of gross revenue |
| Estimated Break-Even Period | 18 – 30 months |
| Primary Revenue Streams | Memberships, class packages, personal training, retail merchandise, special events |
| Expansion Options | Single-unit & multi-unit franchise opportunities |