Established
2019
Franchise Units
80
Minimum Investment
$120,000
Franchise Fee
$49,500
Total Investment Range
$185,000
Home Based
No
Description
Merit Professional Coatings is a fast-growing home services franchise specializing in premium concrete coating systems for residential, commercial, and industrial applications. Known primarily for its high-performance garage floor coatings, the brand has carved out a strong reputation in the U.S. market by combining durable products, professional installation standards, and a customer-first service model.
The franchise operates in a highly resilient segment of the home improvement industry, offering solutions that are both functional and aesthetic. From homeowners upgrading garages and basements to commercial clients seeking durable flooring for warehouses, showrooms, and facilities, Merit Professional Coatings serves a wide and recurring customer base. The brand’s focus on proprietary systems, consistent branding, and operational excellence allows franchise owners to build scalable, service-based businesses without the overhead of retail storefronts.
Positioned as a semi-absentee-friendly opportunity with strong unit economics, Merit Professional Coatings appeals to investors looking for a proven, essential-services franchise with predictable demand, protected territories, and year-round revenue potential across most U.S. markets.
Why Invest in This Franchise?
Merit Professional Coatings stands out in the competitive home services landscape for several strategic reasons:
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Recession-resistant industry driven by home improvement, property maintenance, and commercial upgrades
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High-demand niche within concrete coatings, epoxy flooring, and surface protection
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Service-based model with low overhead and no retail lease requirements
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Strong gross margins supported by efficient installation processes and premium pricing
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Scalable operations with the ability to expand crews, service lines, and commercial contracts
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Protected territories that allow franchisees to grow without internal competition
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Brand recognition backed by professional marketing, uniform systems, and consistent quality standards
Background
Brand Name: Merit Professional Coatings
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Industry Category: Home Services / Specialty Coatings & Flooring
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Founded: 2019
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Franchising Launched: 2020
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Founders: Experienced professionals from the home improvement and coatings industry
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Ownership: Privately held
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Franchise Active Units (USA): 80+ locations operating across multiple states
Merit Professional Coatings was established to address a growing demand for durable, long-lasting concrete coating solutions delivered with professionalism and consistency. The founders recognized a gap in the market where many independent contractors lacked standardized systems, branding, and customer experience. By developing a franchise model with proprietary processes, professional training, and centralized marketing, the brand quickly expanded across the United States.
Today, Merit Professional Coatings has a strong and growing footprint in suburban and metropolitan markets, serving residential homeowners, real estate investors, builders, and commercial clients. The brand continues to evolve with product innovation, expanded service offerings, and operational efficiencies designed to support franchisee profitability.
Support Training
Merit Professional Coatings offers comprehensive, end-to-end support designed to help franchise owners launch confidently and scale efficiently.
Pre-Launch Support
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Territory selection and market analysis
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Business planning and startup guidance
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Equipment and vehicle setup assistance
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Vendor sourcing and material procurement
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Licensing, insurance, and compliance support
Initial Training
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In-depth technical training on coating systems and installation
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Job site preparation, safety, and quality control
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Sales training covering in-home consultations and commercial bids
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Customer service standards and brand positioning
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Operations, scheduling, and workflow management
Marketing & Lead Generation
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Professionally managed digital marketing campaigns
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Local SEO, Google Business Profile optimization, and paid advertising support
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Branded marketing materials and sales collateral
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Lead tracking systems and CRM integration
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Ongoing campaign optimization and performance insights
Ongoing Support
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Dedicated franchise business coaches
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Continued education and advanced technical training
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Product updates and system improvements
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National vendor relationships and buying power
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Peer networking and best-practice sharing
Ideal Candidate
Merit Professional Coatings is well-suited for a wide range of entrepreneurs, including first-time business owners and experienced operators.
Ideal candidates typically include:
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Entrepreneurs seeking a service-based, scalable business
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Investors with leadership or management experience
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Individuals comfortable managing crews and operations
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Sales-driven owners who value customer relationships
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Professionals transitioning from corporate roles into ownership
No prior coatings or construction experience is required, as full technical and operational training is provided. The most successful franchisees bring strong work ethic, business discipline, and a commitment to maintaining brand standards.
Preferred Locations:
Suburban and metro markets across the United States with strong homeownership rates, growing housing stock, and commercial development.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $49,500 |
| Total Initial Investment | $120,000 – $185,000 |
| Minimum Investment Required | ~$120,000 |
| Equipment & Tools | $30,000 – $45,000 |
| Vehicle & Branding | $20,000 – $35,000 |
| Initial Marketing Budget | $10,000 – $20,000 |
| Working Capital (3–6 months) | $15,000 – $30,000 |
| Royalty Fee | 6% of gross revenue |
| National Marketing Fee | 2% of gross revenue |
| Local Advertising Spend | Market-dependent |
| Franchise Units (USA) | 80+ operating locations |
| Expected Break-Even Period | 12–18 months |
| Expected ROI | Strong cash-flow potential with scalable margins |
| Primary Revenue Streams | Residential garage coatings, basement floors, commercial & industrial concrete coatings |