Established
1970
Franchise Units
45
Minimum Investment
$350,000
Franchise Fee
$30,000
Total Investment Range
$750,000
Home Based
No
Description
Miller’s Roast Beef is a beloved New England–style fast-casual restaurant brand known for its hearty roast beef sandwiches, classic comfort food menu, and loyal, repeat customer base. Built around quality meats, generous portions, and fast service, the brand has carved out a strong niche in the regional quick-service restaurant (QSR) space, especially across Massachusetts and surrounding markets.
What sets Miller’s Roast Beef apart is its simplicity and consistency. The concept focuses on doing a few things exceptionally well—freshly sliced roast beef, burgers, fries, seafood options, and classic American sides—making it easy to operate, scalable, and highly appealing to everyday diners. With rising demand for affordable comfort food and neighborhood-focused dining concepts, Miller’s Roast Beef offers franchisees a proven business model rooted in decades of customer trust and operational refinement.
For investors seeking a recognizable regional brand with strong unit economics, repeat traffic, and a straightforward operating system, Miller’s Roast Beef presents a compelling opportunity in the competitive U.S. fast-casual restaurant market.
Why Invest in the Miller’s Roast Beef Franchise?
Investing in a Miller’s Roast Beef franchise means aligning with a brand that has stood the test of time and continues to thrive in local communities.
Key reasons franchisees are drawn to the brand include:
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Proven, Simple Concept: A focused menu reduces complexity, food waste, and training challenges while improving speed of service.
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Strong Brand Loyalty: Miller’s Roast Beef locations enjoy repeat customers and multigenerational appeal, especially in established neighborhoods.
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Fast-Casual & Takeout Friendly: The model benefits from dine-in, takeout, and delivery demand—ideal for today’s consumer habits.
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Operational Efficiency: Streamlined kitchen workflows and standardized recipes support consistent quality and manageable labor needs.
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Scalable Growth Potential: Ideal for single-unit owners as well as multi-unit operators looking to build regional footprints.
Background
Brand Name: Miller’s Roast Beef
Industry Category: Quick Service Restaurant (QSR) / Fast-Casual Dining
Established Year: 1970s
Country of Origin: United States
Miller’s Roast Beef was founded in the 1970s in Massachusetts, a region well known for its traditional roast beef sandwich culture. The brand was built around a simple but powerful idea: serve freshly prepared, high-quality roast beef sandwiches quickly, consistently, and at a price point that appeals to everyday customers. From the beginning, the focus was on generous portions, reliable flavors, and fast service—principles that still define the brand today.
As demand grew, Miller’s Roast Beef expanded beyond a single location and transitioned into a franchise model, allowing local entrepreneurs to replicate the concept while maintaining strong neighborhood appeal. Over the years, the company refined its operating systems, supplier relationships, and menu offerings to support multi-unit operations without losing the brand’s core identity.
Today, Miller’s Roast Beef operates approximately 45 active franchise locations across the United States, with its strongest presence in Massachusetts and the broader New England region. The brand is particularly popular in suburban and high-traffic community areas, where repeat business and local loyalty drive steady sales.
Support Training
Miller’s Roast Beef provides franchisees with comprehensive support from initial onboarding through long-term operations, ensuring owners are fully prepared to run a successful restaurant.
Pre-Launch Support
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Site selection guidance and territory evaluation
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Lease review and restaurant layout recommendations
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Equipment specifications and supplier coordination
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Pre-opening project management support
Training Program
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Hands-on operational training covering food prep, kitchen flow, and quality control
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Front-of-house service standards and customer experience training
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POS systems, inventory management, and cost controls
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Food safety, sanitation, and compliance procedures
Marketing & Branding Support
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Brand standards, signage, and in-store merchandising
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Grand opening marketing strategies
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Local store marketing tools and promotional guidance
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Digital marketing support and delivery platform integration
Ongoing Operational Support
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Field support and operational audits
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Menu updates and product innovation guidance
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Vendor relationships and purchasing efficiencies
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Continuous coaching to improve margins and performance
This structured support system allows franchisees to focus on execution while benefiting from an experienced franchisor team.
Ideal Candidate
Miller’s Roast Beef is best suited for hands-on operators and investors who value consistency, community engagement, and operational discipline.
The ideal franchisee typically has:
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A passion for food service and hospitality
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Prior restaurant or QSR experience (preferred but not mandatory)
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Strong people-management and customer service skills
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The ability to follow established systems and brand standards
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Financial capacity to meet investment and working capital requirements
Location Preference:
High-traffic neighborhoods, suburban corridors, strip centers, and community hubs with strong lunch and dinner demand perform particularly well for the brand.
Owner-operators and multi-unit franchisees looking to build long-term value in a trusted regional brand are an excellent fit.
Financial Detail
| Investment Component | Estimated Cost Range |
|---|---|
| Total Initial Investment | $350,000 – $750,000 |
| Minimum Investment Required | $150,000+ |
| Franchise Fee | $30,000 – $40,000 |
| Leasehold Improvements / Build-Out | $180,000 – $350,000 |
| Furniture, Fixtures & Equipment (FF&E) | $100,000 – $180,000 |
| Initial Marketing & Grand Opening | $10,000 – $20,000 |
| Opening Inventory & Supplies | $8,000 – $15,000 |
| Working Capital (3–6 months) | $25,000 – $50,000 |