Established
2014
Franchise Units
30
Minimum Investment
$650,000
Franchise Fee
$60,000
Total Investment Range
$1,200,000
Home Based
No
Description
Mister O1 Extraordinary Pizza is not just another pizza restaurant—it is a premium, chef-driven Italian concept that has redefined how gourmet pizza is experienced in the United States. Known for its ultra-thin crust, imported Italian ingredients, and iconic star-shaped pizzas, Mister O1 blends authentic Italian culinary heritage with modern design and operational efficiency.
Founded by world-renowned Italian pizza master Renato Viola, Mister O1 has carved out a strong position in the upscale fast-casual and casual dining segment. The brand attracts urban professionals, families, food enthusiasts, and repeat customers who value quality, consistency, and a refined dining atmosphere. With strong brand recognition in Florida and growing expansion across major U.S. metropolitan markets, Mister O1 presents a compelling franchise opportunity for investors seeking a differentiated, premium food concept with national scalability.
The Mister O1 franchise model is designed for sustainable growth, strong unit economics, and brand consistency—making it an attractive choice for both multi-unit operators and qualified first-time restaurant investors.
Why Invest in Mister O1 Extraordinary Pizza Franchise?
Distinctive Brand & Product Differentiation
Mister O1 stands apart from traditional pizza franchises through its gourmet positioning, authentic Italian recipes, and visually striking menu items. Signature star-shaped pizzas, burrata-topped creations, and premium toppings create a strong “Instagram-worthy” appeal that drives organic marketing.
Proven Demand in the Premium Pizza Segment
The U.S. pizza market continues to grow, and Mister O1 targets the high-margin premium niche where customers are willing to pay for quality, authenticity, and experience rather than price alone.
Chef-Driven Credibility
Founded by an internationally recognized pizza chef, the brand benefits from culinary authority, authenticity, and a reputation that resonates with food-savvy consumers.
Scalable Franchise Model
Mister O1 has successfully replicated its concept across multiple locations, proving its ability to scale while maintaining consistency in food quality, service standards, and brand image.
Strong Customer Loyalty & Repeat Business
High customer retention, dine-in appeal, and takeout/delivery compatibility contribute to stable revenue streams and long-term unit performance.
Background
Brand Name: Mister O1 Extraordinary Pizza
Industry Category: Premium Pizza / Casual Dining Restaurant Franchise
Established Year: 2014
Founder: Renato Viola
Ownership: Privately held
Brand Journey & Company History:
Mister O1 Extraordinary Pizza was founded in Miami, Florida, by Renato Viola, an award-winning Italian pizza chef originally from southern Italy. Before launching Mister O1, Viola gained international recognition for his mastery of traditional Italian pizza-making techniques and innovative culinary approach.
The concept was built around one core idea: elevate pizza to an artisanal dining experience while keeping operations efficient and scalable. From its first Miami location, Mister O1 quickly gained attention for its thin-crust pizzas, premium imported ingredients, and minimalist European design.
Word-of-mouth buzz, strong media coverage, and celebrity endorsements helped fuel early growth. As demand increased, the brand transitioned into franchising, focusing on controlled expansion and high-quality operators rather than rapid saturation.
Franchise Active Units:
Mister O1 currently operates 30+ locations across the United States, with a strong presence in Florida and continued expansion into high-density urban and suburban markets.
Market Presence in the USA:
The brand is strategically expanding into major metropolitan areas where consumers value premium dining experiences, including mixed-use developments, lifestyle centers, and urban retail corridors.
Support Training
Mister O1 offers a comprehensive, hands-on support system designed to guide franchisees from concept to opening and through long-term operations.
Pre-Launch Support
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Site selection guidance and market analysis
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Restaurant layout, design standards, and build-out specifications
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Vendor sourcing and approved supplier network
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Assistance with permits, licensing, and pre-opening logistics
Training Program
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Intensive initial training covering kitchen operations, food preparation, quality control, and service standards
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Management training focused on staffing, scheduling, inventory control, and cost management
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Brand standards training to ensure consistency across all locations
Operational Support
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Proven operating systems and standardized procedures
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Ongoing field support and performance reviews
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Menu updates and product innovation guidance
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Technology systems for POS, inventory, and reporting
Marketing & Brand Support
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National and regional brand marketing strategies
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Local store marketing playbooks and grand opening support
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Digital marketing guidance, social media standards, and promotional campaigns
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Ongoing brand development and awareness initiatives
Ongoing Support
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Continuous training updates
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Franchisee advisory communication
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Operational optimization and performance benchmarking
Ideal Candidate
The ideal Mister O1 franchisee is a quality-focused operator who values brand integrity, operational excellence, and premium customer experience.
Best Suited For:
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Multi-unit restaurant operators
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Hospitality and foodservice professionals
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Business owners seeking a premium casual dining brand
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Qualified investors with strong management teams
Key Attributes:
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Passion for food, hospitality, and customer experience
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Ability to follow systems and brand standards
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Strong leadership and people-management skills
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Commitment to long-term brand growth
Investment Capability:
Franchisees should have adequate liquidity and net worth to support initial investment, build-out, and working capital requirements.
Location Preference:
High-traffic urban markets, affluent suburbs, lifestyle centers, and mixed-use developments with strong dining demand.
Financial Detail
| Cost Category | Estimated Investment Range (USD) |
|---|---|
| Franchise Fee | $60,000 |
| Total Initial Investment | $650,000 – $1,200,000 |
| Minimum Liquid Capital Required | $300,000 – $400,000 |
| Leasehold Improvements & Build-Out | $350,000 – $700,000 |
| Furniture, Fixtures & Equipment (FF&E) | $150,000 – $300,000 |
| POS System, Technology & Software | $15,000 – $25,000 |
| Initial Inventory & Supplies | $20,000 – $35,000 |
| Grand Opening & Initial Marketing | $15,000 – $30,000 |
| Training & Pre-Opening Expenses | $20,000 – $40,000 |
| Working Capital (3–6 Months) | $75,000 – $150,000 |
| Royalty Fee | 6% of Gross Sales |
| Brand / Marketing Fund Contribution | 2% of Gross Sales |
| Estimated Break-Even Period | 24 – 36 Months |
| Franchise Term | 10 Years (Renewable) |
| Franchise Units Available | Single-Unit & Multi-Unit |
| Primary Revenue Streams | Dine-In, Takeout, Delivery, Catering, Alcohol Sales (where permitted) |