Established
2018
Franchise Units
100
Minimum Investment
$180,000
Franchise Fee
$30,000
Total Investment Range
$350,000
Home Based
No
Description
The Moge Tee franchise represents a fast-growing, premium bubble tea concept that blends modern Asian tea culture with American consumer tastes. Known for its handcrafted beverages, high-quality ingredients, and Instagram-friendly store designs, Moge Tee has carved out a strong position in the competitive bubble tea and specialty beverage market.
Moge Tee focuses on authentic tea brewing methods, fresh fruit infusions, and customizable drinks that appeal to Gen Z, Millennials, and family audiences alike. With bubble tea continuing to surge in popularity across the United States—driven by urban lifestyle trends, social media influence, and repeat customer behavior—Moge Tee stands out as a brand that balances premium quality with scalable operations.
For entrepreneurs seeking entry into the booming beverage and café segment, the Moge Tee franchise offers a structured business model, recognizable branding, and a menu designed to generate high repeat visits. Its compact footprint, efficient staffing model, and strong average order values make it particularly attractive for high-traffic urban, suburban, and mixed-use retail locations.
Why Invest in This Franchise?
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High-Growth Beverage Category: Bubble tea remains one of the fastest-growing specialty drink segments in the U.S.
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Strong Brand Identity: Modern store design, clean aesthetics, and strong social media appeal.
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Repeat Customer Model: Customizable drinks drive loyalty and frequent visits.
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Efficient Operations: Limited kitchen equipment, simplified prep processes, and quick service times.
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Scalable Footprint: Works well in malls, street retail, college areas, and lifestyle centers.
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Menu Innovation: Seasonal drinks, limited-time flavors, and trending ingredients keep the brand fresh.
Background
Established Year: 2018
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Founders: Founded by a team of beverage industry entrepreneurs with deep roots in Asian tea culture
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Brand Journey & History:
Moge Tee began with a vision to bring authentic, high-quality tea experiences to a modern audience. Starting as a single flagship location, the brand quickly gained traction for its premium ingredients, visually appealing drinks, and customer-centric customization. Positive word-of-mouth and social media exposure fueled rapid expansion through franchising. -
Ownership & Structure:
Operated under a centralized franchisor model that controls branding, recipes, supply chain standards, and marketing direction. -
Franchise Active Units: 100+ locations globally, with a growing presence across major U.S. markets.
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Market Presence in USA:
Moge Tee continues to expand in metropolitan areas and high-footfall regions across the United States, targeting markets with strong youth populations, multicultural demographics, and strong café culture. -
Industry Category:
Bubble Tea Franchise | Specialty Beverage Franchise | Café & Dessert Franchise
Support Training
Moge Tee provides end-to-end franchise support designed to help new owners launch confidently and scale efficiently.
Pre-Launch Support
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Site selection guidance and demographic analysis
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Store layout planning and design standards
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Equipment specifications and supplier coordination
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Assistance with permits, licensing, and compliance
Training & Operations
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Comprehensive initial training covering beverage preparation, quality control, and customer service
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POS system training and inventory management
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Staffing guidelines and labor optimization strategies
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Standard operating procedures (SOPs) for daily operations
Marketing & Brand Support
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Grand opening marketing campaigns
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Social media branding guidelines and content support
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Local store marketing strategies and promotions
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Seasonal and limited-time menu rollouts
Ongoing Support
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Continuous operational consulting
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New product development and menu innovation
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Performance benchmarking and sales optimization
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Franchisee community access and best-practice sharing
Ideal Candidate
The Moge Tee franchise is ideal for:
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Entrepreneurs & First-Time Franchisees looking for a structured, proven business model
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Multi-Unit Operators seeking to add a high-margin beverage brand to their portfolio
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Retail & Hospitality Professionals with customer service experience
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Hands-On Owners who enjoy engaging with customers and building local brand presence
Key Traits:
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Passion for food, beverages, and customer experience
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Ability to manage staff and daily operations
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Strong local market knowledge
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Willingness to follow brand systems and standards
Preferred Locations:
Urban centers, college towns, shopping malls, mixed-use developments, and high-traffic retail corridors.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Range | $180,000 – $350,000 |
| Minimum Investment Required | ~$180,000 |
| Initial Franchise Fee | $30,000 – $40,000 |
| Build-Out & Interior Fit-Out | $90,000 – $180,000 |
| Equipment & Machinery | $40,000 – $70,000 |
| Furniture, Fixtures & Signage | $20,000 – $40,000 |
| Initial Inventory & Supplies | $8,000 – $15,000 |
| Technology & POS System | $5,000 – $10,000 |
| Initial Marketing & Grand Opening | $8,000 – $15,000 |
| Working Capital (3–6 months) | $20,000 – $40,000 |
| Royalty Fee | ~5% of Gross Sales |
| Marketing / Brand Fund Fee | ~2% of Gross Sales |
| Estimated Annual Revenue Potential | $400,000 – $750,000 |
| Average EBITDA Margin | 15% – 25% |
| Expected Break-Even Period | 18 – 30 months |
| Estimated ROI Timeline | 2.5 – 4 years |
| Franchise Term | 10 years (renewable) |
| Franchise Units Available | Single & Multi-Unit |