Established
2017
Franchise Units
10
Minimum Investment
$250,000
Franchise Fee
$35,000
Total Investment Range
$500,000
Home Based
No
Description
Montana Nights Axe Throwing is a fast-growing experiential entertainment franchise built around the excitement of competitive axe throwing combined with a vibrant, social nightlife atmosphere. Designed to deliver memorable group experiences, the brand attracts corporate teams, birthday parties, bachelor and bachelorette groups, league players, and casual walk-in customers throughout the week.
Unlike traditional entertainment venues, Montana Nights focuses on experience-driven spending—an increasingly powerful consumer trend in the U.S. market. Guests are guided by trained coaches in professionally designed throwing lanes, creating a safe, fun, and repeatable experience that encourages return visits. The rustic-modern interiors, competitive gameplay, and event-focused programming make each location a local destination for social entertainment.
Positioned at the intersection of nightlife, recreation, and group events, Montana Nights Axe Throwing offers franchise owners a scalable business model with strong local branding, flexible venue sizes, and multiple revenue streams. It is an ideal concept for entrepreneurs seeking to enter a high-demand entertainment category with long-term growth potential.
Why Invest in This Franchise?
Montana Nights Axe Throwing presents a compelling opportunity for investors looking to capitalize on the booming experiential entertainment sector:
-
Rapidly expanding axe throwing industry across the U.S.
-
High average ticket size driven by group bookings and private events
-
Strong repeat business from leagues, memberships, and tournaments
-
Works well in urban, suburban, and entertainment-district locations
-
Social-media-friendly concept that fuels organic marketing
-
Efficient staffing and streamlined operations
Background
Established Year: 2017
-
Industry Category: Experiential Entertainment / Recreational Franchise
-
Franchise Active Units: 10+ operating locations across the United States
-
Founders: Hospitality and entertainment industry professionals
Montana Nights Axe Throwing was founded with the goal of transforming a traditional recreational activity into a modern entertainment experience. The brand emphasized safety, professionalism, and customer experience from the start, allowing it to quickly gain traction in local markets.
After strong performance at the initial locations, the company developed standardized systems for lane design, safety protocols, staff training, and marketing. This foundation enabled the brand to expand through franchising, offering entrepreneurs a proven framework to launch and grow successful axe throwing venues across the U.S.
Support Training
Montana Nights Axe Throwing provides comprehensive franchise support from concept to long-term operations.
Pre-Launch Support
-
Site selection and lease guidance
-
Venue layout planning and lane configuration
-
Build-out coordination and equipment sourcing
-
Licensing, insurance, and safety compliance assistance
Training & Operations
-
Initial franchisee training covering daily operations and management
-
Axe throwing coach certification and safety training
-
Booking systems, POS software, and revenue tracking guidance
Marketing Support
-
Grand opening marketing strategy
-
Digital marketing templates and promotional materials
-
Event booking and corporate outreach strategies
-
Ongoing brand-level marketing initiatives
Ongoing Support
-
Dedicated franchise support team
-
Operational coaching and performance reviews
-
New league formats, promotions, and seasonal programs
-
Continuous system and process improvements
Ideal Candidate
Montana Nights Axe Throwing is best suited for entrepreneurs who enjoy managing people, experiences, and community-driven businesses.
Ideal candidates include:
-
Hospitality or entertainment professionals
-
Multi-unit franchise operators seeking diversification
-
Local business owners with strong leadership skills
-
Investors passionate about customer experience
Key Traits:
-
Strong people management and customer service skills
-
Willingness to actively market within the local community
-
Financial capability to support build-out and early operations
Preferred Locations:
-
Mid-sized cities and high-growth suburbs
-
Entertainment districts and mixed-use developments
-
Areas with strong corporate and young professional populations
Financial Detail
| Financial Component | Estimated Range (USD) |
|---|---|
| Total Investment Required | $250,000 – $500,000 |
| Minimum Investment Required | $250,000 |
| Franchise Fee | $35,000 – $45,000 |
| Infrastructure & Build-Out | $120,000 – $220,000 |
| Equipment & Axe Throwing Lanes | $60,000 – $100,000 |
| Marketing & Launch Budget | $10,000 – $25,000 |
| Working Capital | $25,000 – $50,000 |
| Royalty Fees | ~6% of gross revenue |
| Brand Marketing Fee | ~2% of gross revenue |
| Expected ROI | 18% – 30% annually |
| Estimated Break-Even Time | 18 – 30 months |