Established
2015
Franchise Units
2500
Minimum Investment
$150,000
Franchise Fee
$30,000
Total Investment Range
$350,000
Home Based
No
Description
The Mr Jeff franchise represents a new-generation approach to laundry and dry-cleaning services—built for today’s fast-paced, convenience-driven consumers. Combining technology, logistics, and standardized cleaning operations, Mr Jeff has positioned itself as a scalable, asset-light service franchise with strong urban demand across global markets.
Unlike traditional laundromats, Mr Jeff operates on a pickup-and-delivery, tech-enabled model, allowing customers to schedule laundry, dry cleaning, ironing, and specialty garment care through a mobile app or web platform. This modern, customer-first concept has helped the brand stand out in the fragmented laundry industry, transforming a necessity-based service into a premium, repeat-use lifestyle offering.
For the USA market, Mr Jeff is especially appealing due to rising dual-income households, dense urban living, short-term rentals, student housing, and time-poor professionals who value convenience over price. The brand’s standardized processes, centralized technology, and strong branding make it an attractive opportunity for investors seeking a recession-resistant, service-based franchise with predictable demand and scalable growth potential.
Why Invest in This Franchise?
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Essential, Recession-Resilient Industry
Laundry and garment care are non-discretionary services, ensuring consistent demand regardless of economic cycles. -
Technology-Driven Competitive Advantage
App-based ordering, route optimization, CRM tools, and data-driven operations reduce inefficiencies and improve margins. -
Asset-Light & Flexible Formats
Operators can run compact processing hubs or partner with existing facilities, lowering real estate and equipment costs. -
Recurring Revenue Model
Subscription plans, repeat customers, and B2B contracts (hotels, Airbnb hosts, student housing) drive predictable cash flow. -
Strong Global Brand Recognition
International footprint adds credibility, brand trust, and proven systems for new U.S. franchisees. -
Scalable Multi-Unit Potential
Ideal for operators looking to expand across multiple territories once the first unit is stabilized.
Background
Brand Name: Mr Jeff
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Industry Category: Laundry, Dry Cleaning & On-Demand Home Services
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Established Year: 2015
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Founders: Eloi Gómez and founding leadership team
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Ownership Structure: Privately held
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Business Model: Technology-enabled laundry and dry-cleaning franchise with pickup-and-delivery focus
Brand Journey & Company History
Mr Jeff was founded in 2015 with a clear mission: to modernize the traditional laundry and dry-cleaning industry using technology, standardized operations, and a strong customer-experience mindset. The brand emerged in response to a fragmented, outdated market that lacked consistency, transparency, and convenience.
From its early days, Mr Jeff focused on integrating mobile technology, logistics optimization, and centralized brand standards. This approach allowed the company to scale quickly while maintaining service quality. As consumer demand for on-demand services grew, the brand expanded beyond basic laundry into ironing, dry cleaning, and specialty garment care, positioning itself as a complete garment-care solution.
Franchise Growth & Market Expansion
Mr Jeff has grown into one of the most recognizable modern laundry franchise brands globally. Its rapid international expansion has been driven by a flexible franchise model that adapts to urban density, local labor conditions, and varying real-estate costs.
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Franchise Active Units (Current Number): 2,500+ operating locations worldwide
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Global Presence: Operating across 30+ countries
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USA Market Status: Early-stage expansion with available territories in key metropolitan areas
Market Presence in the USA
In the United States, Mr Jeff is strategically positioned to serve dense urban neighborhoods, mixed-use residential developments, student housing, and hospitality-driven markets. The U.S. laundry sector remains highly fragmented, with many independent operators and limited national branding—creating a strong opportunity for a standardized, tech-driven franchise to capture market share.
Support Training
Mr Jeff offers end-to-end franchise support designed to help owners launch quickly and operate efficiently:
Pre-Launch Support
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Territory analysis and location selection guidance
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Business setup, licensing, and compliance assistance
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Equipment specifications and supplier coordination
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Onboarding into proprietary technology platforms
Training & Operational Support
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Comprehensive initial training covering operations, quality control, logistics, and staffing
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Standard operating procedures (SOPs) for cleaning, handling, packaging, and delivery
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Technology training for app management, order tracking, and CRM systems
Marketing & Brand Support
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National and local marketing strategy frameworks
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Digital marketing templates and launch campaigns
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Brand guidelines, visuals, and customer communication tools
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Support for partnerships with residential buildings and B2B clients
Ongoing Support
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Dedicated franchise support team
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Performance tracking and optimization guidance
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Continuous updates to technology and service offerings
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Operational audits and quality assurance programs
Ideal Candidate
The Mr Jeff franchise is best suited for:
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Entrepreneurs & Investors looking for a scalable, service-based business
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Multi-Unit Operators seeking a brand that supports expansion
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Professionals or Managers transitioning into business ownership
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Hands-On or Semi-Absentee Owners with strong operational oversight skills
Key Attributes
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Strong organizational and people-management abilities
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Customer-service mindset with attention to quality
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Comfort with technology and process-driven systems
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Adequate capital to support setup and working capital needs
Location Preference
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Urban and suburban metro areas
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High-density residential zones
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Areas with strong rental, student, or hospitality presence
Financial Detail
| Financial Component | Estimated Range |
|---|---|
| Total Investment Required | USD $150,000 – $350,000 |
| Minimum Investment | USD $150,000 |
| Franchise Fee | USD $30,000 – $50,000 |
| Infrastructure & Equipment | USD $70,000 – $180,000 |
| Technology & Software Setup | Included / Low Cost |
| Initial Marketing Budget | USD $10,000 – $20,000 |
| Working Capital | USD $25,000 – $50,000 |
| Royalty Fees | 5% – 7% of gross revenue (estimated) |
| Marketing / Ad Fund | 1% – 2% (estimated) |
| Expected ROI | 20% – 35% annually (location dependent) |
| Break-Even Timeline | 18 – 30 months |
| Franchise Units | Single & Multi-Unit Opportunities |